3-2 Overview of Search Marketing

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From the course by University of Illinois at Urbana-Champaign
Digital Marketing Channels: The Landscape
778 ratings
University of Illinois at Urbana-Champaign

Digital Marketing Channels: The Landscape

778 ratings
Course 4 of 7 in the Specialization Digital Marketing
From the lesson
Core Strategies
In this module, the instructor will provide an overview of three widely adopted digital marketing strategies: online display advertising, search engine marketing, and social media marketing.

Meet the Instructors

  • Mike Yao
    Mike Yao
    Associate Professor of Digital Media
    Charles H. Sandage Department of Advertising