Once you complete the courses, you will have the opportunity to apply the skills on a real life capstone project setup in partnership with Grainger. They are a global B2B supplier of Maintenance Repair and Organization supplies, ranked No. 13 in the Internet Retailer 2015 Top 500 Guide.
数字化营销 专项课程
Drive Customer Behavior Online。A six-course overview of the latest digital marketing skills, taught by industry experts.
本专项课程介绍
Master strategic marketing concepts and tools to address brand communication in a digital world.
This Specialization explores several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization, social media marketing, and 3D Printing. When you complete the Digital Marketing Specialization you will have a richer understanding of the foundations of the new digital marketing landscape and acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services.
In 2016, this was one of the top 10 specializations in terms of enrollments. INC Magazine rated the first course, Marketing in a Digital World, as one of The 10 Hottest Online Classes for Professionals in 2015. In addition, this course was also ranked in the top five courses across multiple MOOC providers. Finally, the Digital Marketing Certificate was the top coveted certificate on Coursera in 2015. Get more updates on the specialization at http://digitalmarketingprofs.com/
This Specialization is part of the University of Illinois Masters of Business Administration degree program, the iMBA. Learn more about the admission into the program here.
制作方：
7 courses
按照建议的顺序或选择您自己的顺序。
项目
旨在帮助您实践和应用所学到的技能。
证书
在您的简历和领英中展示您的新技能。
项目概览
课程
- Beginner Specialization.
- No prior experience required.
第 1 门课程
Marketing in a Digital World
计划开课班次：Jun 27- 课程学习时间
- 4周课程，6-8小时/周
- 字幕
- English, Chinese (Simplified), Portuguese (Brazilian), Vietnamese, Turkish, Spanish
课程概述
This course examines how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by shifting the balance of power from firms to consumers. Marketing in a Digital World is one of the most popular co您可以选择只参加本课程。 了解更多。
第 2 门课程
市场营销专业人士所需的数字分析：理论市场分析
当前班次：Jun 18- 课程学习时间
- 4 weeks of study, 8-10 hours/week
- 字幕
- English
课程概述
Learn the introductory theory and strategy behind marketing analytics that provides marketers with the foundation needed to apply data analytics to real-world challenges they confront daily in their您可以选择只参加本课程。 了解更多。
第 3 门课程
市场营销专业人士所需的数字分析：市场营销分析实践
当前班次：Jun 18- 课程学习时间
- 4 weeks of study, 8-10 hours/week
- 字幕
- English
课程概述
This course builds on the theory and foundations of marketing analytics and focuses on practical application by demystifying the use of data in marketing and helping you realize the power of visualizing data with artful use of numbers found i您可以选择只参加本课程。 了解更多。
第 4 门课程
Digital Marketing Channels: The Landscape
当前班次：Jun 18- 课程学习时间
- 4 weeks of study, 8-10 hours/week
- 字幕
- English
课程概述
The digital revolution has led to a titanic shift in the landscape of the marketing communication, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you您可以选择只参加本课程。 了解更多。
第 5 门课程
Digital Marketing Channels: Planning
当前班次：Jun 18- 课程学习时间
- 4 weeks of study, 8-10 hours/week
- 字幕
- English
课程概述
The proliferation of digital technology gives businesses a diverse new set of tools to reach, engage, monitor, and respond to consumers to an unprecedented degree. The aggregated and voluminous digital data can also be leveraged to better target spe您可以选择只参加本课程。 了解更多。
第 6 门课程
Marketing in an Analog World
当前班次：Jun 18- 字幕
- English
课程概述
Our new Digital World is dramatically changing the way in products are created, promoted, distributed, and consumed. Although these changes have been revolutionary, we still live in an Analog (or physical) World. For example, even today, over 90% o您可以选择只参加本课程。 了解更多。
第 7 门课程
Digital Marketing Capstone
计划开课班次：Jul 9- 课程学习时间
- 6 weeks of study, 5-7 hours/week
- 字幕
- English
毕业项目介绍
The Capstone is the culminating project in the Digital Marketing Specialization. The corporate partner for the specialization is W.W. Grainger(http://www.grainger.com/) . They are the largest supplier of Maintenance, Repair and Operations (MRO) prod您可以选择只参加本课程。 了解更多。
制作方
Vishal Sachdev
Clinical Assistant Professor , Director, Illinois MakerLab
Mike Yao
Associate Professor of Digital Media
Rhiannon Clifton
Program Director
Kevin Hartman
Visiting Professor & Head of Analytics at Google
Aric Rindfleisch
John M. Jones Professor of Marketing
FAQs
More questions? Visit the Learner Help Center.
