数字化营销 专项课程

于 May 02 开始

数字化营销 专项课程

Drive Customer Behavior Online。A six-course overview of the latest digital marketing skills, taught by industry experts.

本专项课程介绍

Master strategic marketing concepts and tools to address brand communication in a digital world. This Specialization explores several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization, social media marketing, and 3D Printing. When you complete the Digital Marketing Specialization you will have a richer understanding of the foundations of the new digital marketing landscape and acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services. In 2016, this was one of the top 10 specializations in terms of enrollments. INC Magazine rated the first course, Marketing in a Digital World, as one of The 10 Hottest Online Classes for Professionals in 2015. In addition, this course was also ranked in the top five courses across multiple MOOC providers. Finally, the Digital Marketing Certificate was the top coveted certificate on Coursera in 2015. Get more updates on the specialization at http://digitalmarketingprofs.com/ This Specialization is part of the University of Illinois Masters of Business Administration degree program, the iMBA. Learn more about the admission into the program here.

制作方:

courses
7 courses

按照建议的顺序或选择您自己的顺序。

projects
项目

旨在帮助您实践和应用所学到的技能。

certificates
证书

在您的简历和领英中展示您的新技能。

项目概览

课程
Beginner Specialization.
No prior experience required.
  1. 第 1 门课程

    Marketing in a Digital World

    计划开课班次:May 2
    课程学习时间
    4周课程,6-8小时/周
    字幕
    English, Chinese (Simplified), Portuguese (Brazilian), Vietnamese, Turkish, Spanish

    课程概述

    This course examines how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by shifting the balance of power from firms to consumers. Marketing in a Digital World is one of the most popular co
  2. 第 2 门课程

    市场营销专业人士所需的数字分析:理论市场分析

    计划开课班次:Apr 23
    课程学习时间
    4 weeks of study, 8-10 hours/week
    字幕
    English

    课程概述

    Learn the introductory theory and strategy behind marketing analytics that provides marketers with the foundation needed to apply data analytics to real-world challenges they confront daily in their
  3. 第 3 门课程

    市场营销专业人士所需的数字分析:市场营销分析实践

    计划开课班次:Apr 23
    课程学习时间
    4 weeks of study, 8-10 hours/week
    字幕
    English

    课程概述

    This course builds on the theory and foundations of marketing analytics and focuses on practical application by demystifying the use of data in marketing and helping you realize the power of visualizing data with artful use of numbers found i
  4. 第 4 门课程

    Digital Marketing Channels: The Landscape

    计划开课班次:Apr 23
    课程学习时间
    4 weeks of study, 8-10 hours/week
    字幕
    English

    课程概述

    The digital revolution has led to a titanic shift in the landscape of the marketing communication, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you
  5. 第 5 门课程

    Digital Marketing Channels: Planning

    计划开课班次:Apr 23
    课程学习时间
    4 weeks of study, 8-10 hours/week
    字幕
    English

    课程概述

    The proliferation of digital technology gives businesses a diverse new set of tools to reach, engage, monitor, and respond to consumers to an unprecedented degree. The aggregated and voluminous digital data can also be leveraged to better target spe
  6. 第 6 门课程

    Marketing in an Analog World

    计划开课班次:Apr 23
    字幕
    English

    课程概述

    Our new Digital World is dramatically changing the way in products are created, promoted, distributed, and consumed. Although these changes have been revolutionary, we still live in an Analog (or physical) World. For example, even today, over 90% o
  7. 第 7 门课程

    Digital Marketing Capstone

    当前班次:Apr 16
    课程学习时间
    6 weeks of study, 5-7 hours/week
    字幕
    English

    毕业项目介绍

    The Capstone is the culminating project in the Digital Marketing Specialization. The corporate partner for the specialization is W.W. Grainger(http://www.grainger.com/) . They are the largest supplier of Maintenance, Repair and Operations (MRO) prod

制作方

  • 伊利诺伊大学香槟分校

    Founded in 1867, the University of Illinois at Urbana-Champaign pioneers innovative research that tackles global problems and expands the human experience.

    The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.

  • Vishal Sachdev

    Vishal Sachdev

    Clinical Assistant Professor , Director, Illinois MakerLab
  • Mike Yao

    Mike Yao

    Associate Professor of Digital Media
  • Rhiannon Clifton

    Rhiannon Clifton

    Program Director
  • Kevin Hartman

    Kevin Hartman

    Visiting Professor & Head of Analytics at Google
  • Aric Rindfleisch

    Aric Rindfleisch

    John M. Jones Professor of Marketing

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