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Marketing in a Digital World, University of Illinois at Urbana-Champaign

4,705 个评分
1,374 个审阅


This course examines how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by shifting the balance of power from firms to consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 150,000 Learners and is rated by Class Central as one of the Top 50 MOOCs of All Time ( This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and


创建者 HJ

Aug 08, 2016

Greetings ,\n\nThis course is very beneficial and i thank the professor and everyone else at Coursera.\n\nPlease direct me, to be a talented successful individual in Digital Marketing.\n\nThank You.

创建者 AN

Jan 18, 2017

Great! This first course is an awesome introduction to the digital marketing world. It will change your mind and will open your eyes to show what it's already happenning and you didn't realize yet.


1,313 个审阅

创建者 Oluwatobi Gbemisola

Dec 10, 2018

As a digital marketer, the course opened my eyes to the multi-faceted nature of Digital marketing. I saw how broad the industry is and it gave me a good footing to learn more.


Dec 09, 2018

This course is impactino... Thanks to all facilitators.

创建者 yekaterina kramarenko

Dec 09, 2018

Great course for beginners in the marketing field. Lectures very informative and well structured with video , transcript, and reading material.

创建者 Ivana Begovic

Dec 08, 2018

Interesting. Informative. Amazing.

创建者 siddhant s

Dec 06, 2018

Great Course

创建者 Makoto

Dec 05, 2018

interesting lecture

创建者 David Gelabert

Dec 03, 2018

Great case studies and explanations provided to understand the 4P of the Marketing Mix in a Digital world. Inspiring to dwell into digital marketing. Fantastic job by Dr. Aric Rindfleisch and his team! Congratulations.

创建者 Irma Alejandra Herrera Alvarez

Dec 03, 2018

Better than I expected, learning a lot

创建者 Tia Norrington

Dec 03, 2018

Awesome course with information that I can apply to my current job and any professional role in the future!

创建者 Muhammad Abdul Rehman

Dec 02, 2018

A lot of things are learn from this course Marketing in a Digital World