课程信息
258,804 次近期查看

第 1 门课程(共 7 门)

100% 在线

立即开始,按照自己的计划学习。

可灵活调整截止日期

根据您的日程表重置截止日期。

初级

完成时间大约为29 小时

建议:4 weeks of study, 6-8 hours/week...

英语(English)

字幕:阿拉伯语(Arabic), 塞尔维亚语, 中文(简体), 巴西葡萄牙语, 越南语, 土耳其语(Turkish), 英语(English), 西班牙语(Spanish)...
User
学习Course的学生是
  • Marketing Specialists
  • Marketers
  • Marketing Managers
  • Business Developers
  • Marketing Analysts

您将获得的技能

MarketingDigital MarketingMarketing MixPricing Strategies
User
学习Course的学生是
  • Marketing Specialists
  • Marketers
  • Marketing Managers
  • Business Developers
  • Marketing Analysts

第 1 门课程(共 7 门)

100% 在线

立即开始,按照自己的计划学习。

可灵活调整截止日期

根据您的日程表重置截止日期。

初级

完成时间大约为29 小时

建议:4 weeks of study, 6-8 hours/week...

英语(English)

字幕:阿拉伯语(Arabic), 塞尔维亚语, 中文(简体), 巴西葡萄牙语, 越南语, 土耳其语(Turkish), 英语(English), 西班牙语(Spanish)...

教学大纲 - 您将从这门课程中学到什么

1
完成时间为 10 小时

Course Overview and Digital Tools for Developing Innovative New Products

13 个视频 (总计 90 分钟), 11 个阅读材料, 7 个测验
13 个视频
What is Marketing?7分钟
Basic Concept: Product7分钟
Digital Marketing IQ: Product4分钟
Digital Concept: Co-Creation, Part 14分钟
Digital Concept: Co-Creation, Part 214分钟
Digital Concept: Co-Creation, Part 36分钟
Case Study Intro: Local Motors2分钟
Case Study Summary: Local Motors6分钟
Digital Concept: Doppelgänger Brands, Part 19分钟
Digital Concept: Doppelgänger Brands, Part 27分钟
Exercise: Ideas.Lego.com5分钟
Campus Spotlight: John Rogers9分钟
11 个阅读材料
Pre-course Survey10分钟
Learner Stories10分钟
Syllabus10分钟
About the Discussion Forums10分钟
Glossary10分钟
Brand Descriptions10分钟
Social Media10分钟
Module 1 Overview10分钟
Module 1 Readings30分钟
Optional Resources for Local Motors Case10分钟
Professor John A. Rogers10分钟
4 个练习
Orientation Quiz10分钟
Module 1 Basic Concept Practice Quiz4分钟
Module 1 Digital Concepts Practice Quiz 4分钟
Digital Tools for Developing Innovative New Products Quiz20分钟
2
完成时间为 7 小时

Digital Tools for Persuading Customers to Buy Your Products

10 个视频 (总计 88 分钟), 4 个阅读材料, 5 个测验
10 个视频
Digital Marketing IQ: Promotion3分钟
Digital Concept: Authenticity, Part 110分钟
Digital Concept: Authenticity, Part 28分钟
Case Study Intro: Pepsi Refresh2分钟
Case Study Summary: Pepsi Refresh7分钟
Digital Concept: User Generated Content, Part 110分钟
Digital Concept: User Generated Content, Part 28分钟
Exercise: Wikipedia.org12分钟
Campus Spotlight: Alan Craig15分钟
4 个阅读材料
Module 2 Overview10分钟
Module 2 Readings30分钟
Optional Resources for Pepsi Refresh Case10分钟
Professor Alan Craig10分钟
3 个练习
Module 2 Basic Concept Practice Quiz4分钟
Module 2 Digital Concepts Practice Quiz4分钟
Digital Tools for Persuading Customers to Buy Your Products Quiz20分钟
3
完成时间为 7 小时

Digital Tools for Effectively Distributing Your Products

12 个视频 (总计 91 分钟), 5 个阅读材料, 5 个测验
12 个视频
Digital Marketing IQ: Placement3分钟
Digital Concept: New Retail, Part 19分钟
Digital Concept: New Retail, Part 28分钟
Case Study Intro: Threadless3分钟
Case Study Summary: Threadless6分钟
Digital Concept: 3D Printing, Part 18分钟
Digital Concept: 3D Printing, Part 211分钟
Exercise: Thingiverse.com9分钟
Thingiverse Exercise Follow-Up8分钟
OPTIONAL: Video Demonstration of Printing at 3D Hubs1分钟
Campus Spotlight: Travis Ross11分钟
5 个阅读材料
Module 3 Overview10分钟
Module 3 Readings30分钟
Optional Resources for Threadless Case10分钟
OPTIONAL: Try out a 3D Printer10分钟
Travis Ross10分钟
3 个练习
Module 3 Basic Concept Practice Quiz4分钟
Module 3 Digital Concepts Practice Quiz4分钟
Digital Tools for Effectively Distributing Your Products Quiz20分钟
4
完成时间为 7 小时

Digital Tools for Setting the Right Prices for Your Products

12 个视频 (总计 86 分钟), 5 个阅读材料, 5 个测验
12 个视频
Digital Marketing IQ: Price2分钟
Digital Concept: Pay What You Want, Part 15分钟
Digital Concept: Pay What You Want, Part 210分钟
Case Study Intro: Radiohead2分钟
Case Study Summary: Radiohead7分钟
Radiohead Case Study Follow-Up1分钟
Digital Concept: Price Comparison Tools, Part 16分钟
Digital Concept: Price Comparison Tools, Part 27分钟
Exercise: RedLaser.com11分钟
Campus Spotlight: Hari Sundaram23分钟
Marketing in a Digital World Conclusion2分钟
5 个阅读材料
Module 4 Overview10分钟
Module 4 Readings30分钟
Optional Resources for Radiohead Case10分钟
Professor Hari Sundaram10分钟
Post-course survey10分钟
3 个练习
Module 4 Basic Concept Practice Quiz4分钟
Module 4 Digital Concepts Practice Quiz4分钟
Digital Tools for Setting the Right Prices for Your Products Quiz20分钟
4.7
1646 个审阅Chevron Right

49%

完成这些课程后已开始新的职业生涯

47%

通过此课程获得实实在在的工作福利

来自数字时代营销的热门评论

创建者 SSOct 9th 2019

With no prior knowledge of digital marketing, this course helped me to understand all the basic concepts and enhance my interest in marketing field. I have already enrolled myself into another course.

创建者 SMJul 23rd 2019

I am a Head of Marketing, Sales and Terminal Business in a LPG company in Pakistan i am sure my learning through this course will increase my knowledge in skills for maximum operational efficiencies.

讲师

Avatar

Aric Rindfleisch

John M. Jones Professor of Marketing
Department of Business Administration

立即开始攻读硕士学位

此 课程 隶属于 伊利诺伊大学香槟分校 提供的 100% 在线 Master of Business Administration (iMBA)。如果您被录取参加全部课程,您的课程将计入您的学位学习进程。

关于 伊利诺伊大学香槟分校

The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs. ...

关于 数字化营销 专项课程

Master strategic marketing concepts and tools to address brand communication in a digital world. This Specialization explores several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization, social media marketing, and 3D Printing. When you complete the Digital Marketing Specialization you will have a richer understanding of the foundations of the new digital marketing landscape and acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services. In 2016, this was one of the top 10 specializations in terms of enrollments. INC Magazine rated the first course, Marketing in a Digital World, as one of The 10 Hottest Online Classes for Professionals in 2015. In addition, this course was also ranked in the top five courses across multiple MOOC providers. Finally, the Digital Marketing Certificate was the top coveted certificate on Coursera in 2015. Get more updates on the specialization at http://digitalmarketingprofs.com/ This Specialization is part of the University of Illinois Masters of Business Administration degree program, the iMBA. Learn more about the admission into the program here....
数字化营销

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