课程信息
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第 5 门课程(共 7 门)

100% 在线

立即开始,按照自己的计划学习。

可灵活调整截止日期

根据您的日程表重置截止日期。

完成时间大约为15 小时

建议:4 weeks of study, 8-10 hours/week...

英语(English)

字幕:英语(English)
User
学习Course的学生是
  • Marketing Specialists
  • Marketers
  • Marketing Managers
  • Community Managers
  • Communication Technicians

您将获得的技能

Mobile MarketingSocial MediaPlanningDigital Marketing
User
学习Course的学生是
  • Marketing Specialists
  • Marketers
  • Marketing Managers
  • Community Managers
  • Communication Technicians

第 5 门课程(共 7 门)

100% 在线

立即开始,按照自己的计划学习。

可灵活调整截止日期

根据您的日程表重置截止日期。

完成时间大约为15 小时

建议:4 weeks of study, 8-10 hours/week...

英语(English)

字幕:英语(English)

教学大纲 - 您将从这门课程中学到什么

1
完成时间为 5 小时

Course Overview and Optimizing Your Digital Assets

9 个视频 (总计 82 分钟), 9 个阅读材料, 2 个测验
9 个视频
1-1.1 Overview: Essential Steps to Prepare for Digital Marketing Success1分钟
1-1.2 Know Yourself: Digital Marketing Self-Assessment9分钟
1-1.3 Know Your Target: New Ways to Identify & Reach Target Consumers12分钟
1-1.4 Know Your Goal: Aligning Strategies, Goals, & Business Objective9分钟
1-1.5 Know Your Message: Digital Content & Communication Channels7分钟
1-1.6 Know Your Message: Digital Asset Management & Development Marketing Considerations of Your Company's Website7分钟
Interview: Mary McIlrath, SVP & Partner at C+R Research23分钟
1-3.1 Big Data in Digital Marketing7分钟
9 个阅读材料
Syllabus30分钟
About the Discussion Forums10分钟
Glossary20分钟
Brand Descriptions10分钟
About the Rubric for Peer Assessment10分钟
Getting to Know Your Classmates10分钟
Module 1 Overview20分钟
Module 1 Readings1小时
1-3.2 Extra Resources20分钟
2 个练习
Orientation Quiz10分钟
Module 1 Quiz10分钟
2
完成时间为 5 小时

Online and Video Marketing

8 个视频 (总计 59 分钟), 3 个阅读材料, 2 个测验
8 个视频
2-1.2 Online Advertising: Opportunities & Challenges7分钟
2-1.3 Online Advertising: Nuts & Bolts5分钟
2-1.4 Search Optimization: SEO Strategies6分钟
2-1.5 Search Optimization: Essential Steps6分钟
2-1.6 Search Optimization: Future Trends3分钟
2-1.7 CRM and Marketing Automation8分钟
Interviews: AMOBEE Executives19分钟
3 个阅读材料
Module 2 Overview20分钟
Module 2 Readings1 小时 30 分
Mod 2 Extra Resources30分钟
1 个练习
Module 2 Quiz10分钟
3
完成时间为 3 小时

Social and Email Marketing

8 个视频 (总计 67 分钟), 3 个阅读材料, 1 个测验
8 个视频
3-1.2 Online Video Marketing: Content, Ads, Campaigns, & Process8分钟
3-1.3 Online Video Marketing: New Strategies and Other Considerations6分钟
3-1.4 Social Media Marketing Strategies Overview5分钟
3-1.5 Buzz & Influencer Marketing: Strategies6分钟
3-1.6 Buzz & Influencer Marketing: Other Considerations7分钟
3-1.7 Buzz & Influencer Marketing: Planning and Executing8分钟
Interview: Steve Raquel, President at IOVMedia & Adjunct Lecturer21分钟
3 个阅读材料
Module 3 Overview20分钟
Module 3 Readings1小时
Mod 3 Extra Resources30分钟
1 个练习
Module 3 Quiz10分钟
4
完成时间为 5 小时

Putting It All Together for Your Digital Plan

7 个视频 (总计 65 分钟), 3 个阅读材料, 2 个测验
7 个视频
4-1.2 Measures of Campaign Success: Web Analytics10分钟
4-1.3 Measures of Campaign Success: Social Media Metrics8分钟
4-1.4 Challenges & Pitfalls: Ad Fraud & Brand Safety9分钟
4-1.5 Challenges & Pitfalls: Consumer Privacy & Ad Blocking4分钟
4-1.6 Course Wrap-Up: Key Take-Aways & Integrated Approach10分钟
Interview: Jill Ferguson, Chartbeat’s Head of Product Education20分钟
3 个阅读材料
Module 4 Overview20分钟
Module 4 Readings50分钟
Mod 4 Extra Resources1小时
1 个练习
Module 4 Quiz10分钟
4.4
226 个审阅Chevron Right

31%

完成这些课程后已开始新的职业生涯

35%

通过此课程获得实实在在的工作福利

14%

加薪或升职

来自Digital Media and Marketing Strategies的热门评论

创建者 VCNov 23rd 2018

Mike Yao sir did a great job. He started all with basics and taught everything very well. I'm so glad I choose this course it'll for sure help me advance my career.

创建者 CUJan 22nd 2019

Course material is very well presented. It is very condensed and practical and exceeds expectations. Much better than any other online course I have ever done.

讲师

Avatar

Mike Yao

Associate Professor of Digital Media
Charles H. Sandage Department of Advertising

立即开始攻读硕士学位

此 课程 隶属于 伊利诺伊大学香槟分校 提供的 100% 在线 Master of Business Administration (iMBA)。如果您被录取参加全部课程,您的课程将计入您的学位学习进程。

关于 伊利诺伊大学香槟分校

The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs. ...

关于 数字化营销 专项课程

Master strategic marketing concepts and tools to address brand communication in a digital world. This Specialization explores several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization, social media marketing, and 3D Printing. When you complete the Digital Marketing Specialization you will have a richer understanding of the foundations of the new digital marketing landscape and acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services. In 2016, this was one of the top 10 specializations in terms of enrollments. INC Magazine rated the first course, Marketing in a Digital World, as one of The 10 Hottest Online Classes for Professionals in 2015. In addition, this course was also ranked in the top five courses across multiple MOOC providers. Finally, the Digital Marketing Certificate was the top coveted certificate on Coursera in 2015. Get more updates on the specialization at http://digitalmarketingprofs.com/ This Specialization is part of the University of Illinois Masters of Business Administration degree program, the iMBA. Learn more about the admission into the program here....
数字化营销

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