In this course, you will further examine how businesses create value for customers. In Marketing Management I, you learned the major elements of the marketing mix - product policy, channels of distribution, communication, and pricing - and saw how they fit within different analytical frameworks that are useful to managers. In this course, you will complete a more detailed analysis of these elements in order to conduct a thorough strategic analysis of marketing opportunities and to communicate marketing decisions. This will enable you to see “marketing in action” in the business world.
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- 5 stars85.12%
- 4 stars12.57%
- 3 stars1.07%
- 2 stars0.15%
- 1 star1.07%
来自DEVELOPING A MARKETING MIX FOR GROWTH的热门评论
This subject gave me good knowledge about the subject and the videos helped me to understand the basics
I have completed all assignments and modules to qualify for honors certificate and also received 97.2% . kindly provide me the same .
Excellent course! Really enjoyed key marketing topics. E.g. consumer behavior and psychology of marketing
Great course for developing a process that provide a thorough framework for marketing strategy.
关于 价值链管理 专项课程
The purpose of organizations is to produce and deliver goods and services of value to customers while generating a surplus for owners. Value chain management focuses on understanding what different customers value, measuring inputs and outputs to assess value, and generating higher value for customers and surpluses for organizations.