In this course, you will further examine how businesses create value for customers. In Marketing Management I, you learned the major elements of the marketing mix - product policy, channels of distribution, communication, and pricing - and saw how they fit within different analytical frameworks that are useful to managers. In this course, you will complete a more detailed analysis of these elements in order to conduct a thorough strategic analysis of marketing opportunities and communicate marketing decisions. This will enable you to see “marketing in action” in the business world.
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来自MARKETING MANAGEMENT II的热门评论
Wonderful class and Hayden Noel is amazing and engaging professor. I learned so much about marketing, but also about how to engage my audience. I would take any class that Professor Noel teaches.
Amazing professor and excellent teaching skills. He makes it very easy to understand and adapt for people from different background.
I really appreciate professor Hayden's engaging attitude and teaching style. He is enjoyable to watch and work with.
Exceptional course, if you want to learn about marketing this is the place. Great teacher and interesting reading.
This course is absolutely amazing! Super easy to understand and follow! I have learned SO much! Thank you, ayden!
Wonderful class by a very fun and knowledgable professor who has a true passion for his work. I loved this class!
Excellent course! Really enjoyed key marketing topics. E.g. consumer behavior and psychology of marketing
This subject gave me good knowledge about the subject and the videos helped me to understand the basics
An excellent course Professor Noel and his staff really set a high bar for program expectations!!!
Absolutely outstanding course. the professor is amazing and this class is highly recommended.
Excellent class! I truly enjoyed the professor's passion and knowledge on the subject.
Great class! Professor Noel has a great passion for teaching and makes the class fun.
关于 Value Chain Management 专项课程