课程信息
4.8
182 个评分
26 个审阅
专项课程

第 6 门课程(共 7 门)

100% 在线

100% 在线

立即开始,按照自己的计划学习。
可灵活调整截止日期

可灵活调整截止日期

根据您的日程表重置截止日期。
完成时间(小时)

完成时间大约为15 小时

建议:4 weeks of study, 6-8 hours/week...
可选语言

英语(English)

字幕:英语(English)

您将获得的技能

Marketing PlanMarketing ManagementMarketing MixWriting
专项课程

第 6 门课程(共 7 门)

100% 在线

100% 在线

立即开始,按照自己的计划学习。
可灵活调整截止日期

可灵活调整截止日期

根据您的日程表重置截止日期。
完成时间(小时)

完成时间大约为15 小时

建议:4 weeks of study, 6-8 hours/week...
可选语言

英语(English)

字幕:英语(English)

教学大纲 - 您将从这门课程中学到什么

1
完成时间(小时)
完成时间为 2 小时

Course Orientation

You will become familiar with the course, your classmates, and our learning environment. The orientation will also help you obtain the technical skills required for the course....
Reading
2 个视频 (总计 8 分钟), 6 个阅读材料, 1 个测验
Video2 个视频
Meet Professor Hayden Noel1分钟
Reading6 个阅读材料
Syllabus10分钟
About the Discussion Forums10分钟
Glossary20分钟
Brand Descriptions10分钟
Updating Your Proflie10分钟
Social Media10分钟
Quiz1 个练习
Orientation Quiz10分钟
完成时间(小时)
完成时间为 4 小时

Module 1: Distribution (Place)

In this module, you will learn what is meant by the term distribution and its importance for companies. We will explore the different channel strategies and channel decisions that marketers need to make based on the product or service they are offering. ...
Reading
6 个视频 (总计 67 分钟), 2 个阅读材料, 2 个测验
Video6 个视频
What is a Distribution Channel12分钟
Channel Decisions5分钟
Channel Design17分钟
Channel Management13分钟
Disintermediation17分钟
Reading2 个阅读材料
Module 1 Overview10分钟
Module 1 Readings10分钟
Quiz1 个练习
Module 1 Quiz24分钟
2
完成时间(小时)
完成时间为 2 小时

Module 2: Pricing Strategy (Price)

An important element of the 4 Ps is Pricing. While all the other Ps focus on creating value, pricing helps companies to extract the value created. In this module, you will learn about pricing in marketing and the different considerations and steps involved in the pricing process....
Reading
5 个视频 (总计 67 分钟), 2 个阅读材料, 1 个测验
Video5 个视频
Pricing Approaches12分钟
Factors Affecting Pricing Decisions11分钟
Consumer Psychology and Pricing17分钟
Steps in Setting Price15分钟
Reading2 个阅读材料
Module 2 Overview10分钟
Module 2 Readings10分钟
Quiz1 个练习
Module 2 Quiz24分钟
3
完成时间(小时)
完成时间为 4 小时

Module 3: Marketing Communication (Promotion)

A strong brand allows companies to distinguish themselves from their competitors in their target market. To build a strong brand, marketers need to ensure that their messages to consumers are clear and consistent. In this module, we will learn how Integrated Marketing Communications (IMC) help companies achieve this objective....
Reading
7 个视频 (总计 70 分钟), 4 个阅读材料, 2 个测验
Video7 个视频
The Communications Model17分钟
The Communications Mix13分钟
The Changing Communications Environment5分钟
Steps in Developing a Communications Plan7分钟
Evaluating Advertising15分钟
Online Advertising8分钟
Reading4 个阅读材料
Module 3 Overview10分钟
Module 3 Readings10分钟
Case Memo Content Instructions10分钟
Case Memo Format Instructions10分钟
Quiz1 个练习
Module 3 Quiz20分钟
4
完成时间(小时)
完成时间为 5 小时

Module 4: Consumer Behavior

In this module, we will study the meaning of consumer behavior and the factors that influence it. We will explore the various factors that impact consumer perception of a product, and those that affect the adoption of a new product. We will also learn about the different variables that influence consumer buying behavior....
Reading
13 个视频 (总计 156 分钟), 2 个阅读材料, 2 个测验
Video13 个视频
Understanding Consumer Behavior6分钟
Cultural Factors7分钟
Social Factors21分钟
Personal Factors9分钟
Consumer Decision Making16分钟
Consumer Behavior and New Products25分钟
4-2.110分钟
4-2.25分钟
4-2.310分钟
4-2.411分钟
4-2.511分钟
4-2.617分钟
Reading2 个阅读材料
Module 4 Overview10分钟
Module 4 Readings10分钟
Quiz1 个练习
Module 4 Quiz24分钟
4.8
26 个审阅Chevron Right
职业方向

50%

完成这些课程后已开始新的职业生涯
工作福利

50%

通过此课程获得实实在在的工作福利

热门审阅

创建者 JNFeb 26th 2018

Wonderful class and Hayden Noel is amazing and engaging professor. I learned so much about marketing, but also about how to engage my audience. I would take any class that Professor Noel teaches.

创建者 MSOct 8th 2018

I really appreciate professor Hayden's engaging attitude and teaching style. He is enjoyable to watch and work with.

讲师

Avatar

Hayden Noel

Assistant Clinical Professor
Department of Business Administration, College of Business
Graduation Cap

立即开始攻读硕士学位

此 课程 隶属于 University of Illinois at Urbana-Champaign 提供的 100% 在线 Master of Business Administration (iMBA)。如果您被录取参加全部课程,您的课程将计入您的学位学习进程。

关于 University of Illinois at Urbana-Champaign

The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs. ...

关于 Value Chain Management 专项课程

The purpose of organizations is to produce and deliver goods and services of value to customers while generating a surplus for owners. Value chain management focuses on understanding what different customers value, measuring inputs and outputs to assess value, and generating higher value for customers and greater surplus for organizations. In this Specialization, you will gain competencies that are critical for managers in any functional area. You will learn to create, model, analyze, and maximize value in accounting, operations, and marketing. This Specialization is part of the University of Illinois iMBA Program. Each course fulfills a portion of the requirements for a University of Illinois course that can earn you college credit. When you complete the Value Chain Management Specialization, you will: · Understand how to apply a financial perspective of accounting for costs, understand how financial and non-financial accounting information facilitates strategic performance measurement, and integrate this information to continuously improve strategy. · Understand the role of operations management and process improvement, synthesize information to make decisions for organizational initiatives, and apply analytical techniques for tactical operations and process improvement decisions. · Understand how marketing works in the business world and how various marketing elements interact to create value for consumers and ultimately maximize value for your organization....
Value Chain Management

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