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学生对 EIT 数字 提供的 Marketing Strategy for Entrepreneurs 的评价和反馈

4.4
119 个评分
42 条评论

课程概述

You live a hands-on-life, and you intend continuing doing so! That is why I guess you already have checked where the QR-code (the logo) for this course lead to, right? And it is in such kind of setting you prefer hands-on-learning. Things you can do, already today, is something you value. You actually did not start this course when enrolling it. You started it long ago, Either as a customer somewhere, or just maybe thinking about marketing for some time. Or maybe you are already working on marketing, of you yourself or maybe your own company. Or as employed somewhere of course. In all these situations what matter is action. Action that contribute to your marketing-journey. This is the reason why we will start of with a situation “as if” you were starting up the sales process in a company where no previous customers existed (and maybe you are, if so...use it during the course). Gradually your sales efforts give result, you get customers and handling the market expansion becomes important. If somewhat lucky, in practice that is the way it goes. The course begins with the art of cold calling (attacking the ones that did not know you did exist. The most tricky ones) and analyzing the potential customers, then gradually moves over to segmentation, positioning, closing the deal, competition, marketing strategy and market expansion. It is normally in that order it develops in practice. The curriculum includes general basic marketing theories as well modern digital marketing issues like onboarding, conversion, and retention, experimental marketing and pivoting. The course includes a number of assignments to facilitate your learning – some of them compulsory. All of them hopefully practically useful for you already today. On one hand this is a basics course. There is far more in this than we are able to cover here. But I still think this course will prepare you for some of the most common marketing and sales efforts needed for technology based companies. Later on I guess you will learn more. Maybe here or somewhere else. Hope you enjoy it. Good learning have to be fun. So if the course is not fun enough for you: Please let me know!...

热门审阅

AP

May 26, 2020

This is pleasure to learn this course thanks for providing such great opportunity to me whatever I got knowledge from this course I will do best use of it in future.

OO

Aug 14, 2017

Marketing Strategy for Entrepreneurs is a course that also gives an insight into Digital marketing. I would recommend for any one going into any kind of selling.

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1 - Marketing Strategy for Entrepreneurs 的 25 个评论(共 42 个)

创建者 Omowumi O

Aug 14, 2017

Marketing Strategy for Entrepreneurs is a course that also gives an insight into Digital marketing. I would recommend for any one going into any kind of selling.

创建者 JALAJA E

Apr 24, 2020

It is true a good experience doing this. The way topics were explained were rather simple and to the point. Never felt like being dragged. Never even felt that i am dong a course. Truly had dun in doing. Specially the assignments were very well framed. Thanks to the Professor and coursera team.

创建者 Abhijit A P

May 26, 2020

This is pleasure to learn this course thanks for providing such great opportunity to me whatever I got knowledge from this course I will do best use of it in future.

创建者 Renée B

Mar 08, 2017

Une très bonne introduction au sujet pour les entrepreneurs. Et un professeur personnel et amusant avec beaucoup d'anecdotes intéressantes.

创建者 Clara S

Apr 11, 2017

一个非常好的课程

It’s different from other courses I’ve taken and I really enjoy the style and stories by the instructor.

创建者 kartik k

May 05, 2020

this is very prompt and nice course for entrepreneur to properly use Marketing to grow its business

创建者 Vipul H

May 27, 2020

It was very good learning. Mr. Henrick made things simple to understand.

创建者 andre n

Feb 06, 2018

Great course on how to sell for startups. Need more book references !

创建者 jatin b

Jun 17, 2020

this course helped me a lot to understand the way of doing marketing

创建者 asmaa a

Mar 28, 2018

more than perfect for me ,and the value added countless

创建者 Raúl Y I O

Jul 02, 2020

Excelente curso, muy interesante y buen material.

创建者 Oskar V

Feb 24, 2017

I enjoyed it. Was fun and that is quite unusual.

创建者 Adil S E

Apr 09, 2020

Thank you for everything very very very much :)

创建者 Edith G M

Feb 23, 2018

Good course for entrepreneurs!

创建者 Sajon M A K

Apr 29, 2017

It's Awesome & very Helpful .

创建者 ADITYA S R

Oct 24, 2017

insightful marketing course

创建者 Marie D

Feb 24, 2019

Really enjoyed this course

创建者 G R

May 20, 2020

Интересный курс! Спасибо!

创建者 Sejan R C

May 31, 2018

I love this course

创建者 Mahdi T C

Jun 19, 2018

I love this course

创建者 ANNA N

Jan 21, 2018

Very nice course!

创建者 Abhishek A

Jan 29, 2018

Great course!!!

创建者 Jose A G G

Oct 18, 2018

awesome course

创建者 Diana A

Mar 31, 2018

👍🏻👍🏻👍🏻

创建者 Muhammad A S

Jun 08, 2020

Excellent.