课程信息

9,639 次近期查看

100% 在线

立即开始,按照自己的计划学习。

可灵活调整截止日期

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中级

完成时间大约为12 小时

英语(English)

字幕:英语(English)

您将获得的技能

SalesMarketingDigital MarketingEntrepreneurship

100% 在线

立即开始,按照自己的计划学习。

可灵活调整截止日期

根据您的日程表重置截止日期。

中级

完成时间大约为12 小时

英语(English)

字幕:英语(English)

教学大纲 - 您将从这门课程中学到什么

内容评分Thumbs Up94%(1,145 个评分)Info
1

1

完成时间为 26 分钟

"As if" this was a starting point

完成时间为 26 分钟
2 个阅读材料
2 个阅读材料
And don't click here either10分钟
Not even here10分钟
2 个练习
Let's start with your Opinion4分钟
Maybe you already knew2分钟
完成时间为 3 小时

Sales – From cold calling to Facebook and Alibaba

完成时间为 3 小时
7 个视频 (总计 45 分钟)
7 个视频
My best friend is a contact6分钟
Freezing Cold Calling13分钟
E-mailing is never e-mailing4分钟
But Social is Media4分钟
B2B vs B2C: Relations6分钟
Closing the deal3分钟
1 个练习
Framing this module6分钟
2

2

完成时间为 3 小时

Who are these customers and what do they actually want? Analysis – Customer insights and analytics

完成时间为 3 小时
4 个视频 (总计 24 分钟)
4 个视频
1000 miles in their shoes5分钟
Context matters6分钟
When fun becomes pain...9分钟
1 个练习
Useful acronyms and so forth6分钟
3

3

完成时间为 3 小时

It is better to Skate to where the puck is going: Segmentation & positioning

完成时间为 3 小时
5 个视频 (总计 25 分钟), 3 个阅读材料, 2 个测验
5 个视频
Who's old and who's new here actually?4分钟
Finding your own way of segmentation6分钟
But if segmentation does not work?4分钟
Don´t tell me a story about storys and branding6分钟
3 个阅读材料
Digging deeper into Segmentation principles with the help of Facebook10分钟
Segmentation in future: As if Facebook and Google joined forces10分钟
Really good storytelling10分钟
1 个练习
Did I get The Segmentation and Positioning-Module?6分钟
4

4

完成时间为 3 小时

Instead of the great plan that never will be executed: Experimental marketing and Pivoting techniques

完成时间为 3 小时
5 个视频 (总计 25 分钟)
5 个视频
The reason5分钟
And in Practice?4分钟
When we stumble5分钟
The Digital Feedback-loop5分钟
The core of it4分钟
1 个练习
Self-testing the test-module6分钟
4.3
25 条评论Chevron Right

来自Marketing Strategy for Entrepreneurs的热门评论

创建者 OOAug 14th 2017

Marketing Strategy for Entrepreneurs is a course that also gives an insight into Digital marketing. I would recommend for any one going into any kind of selling.

创建者 AAMar 28th 2018

more than perfect for me ,and the value added countless

提供方

EIT ??  徽标

EIT ??

关于 Value Creation Through Innovation 专项课程

This specialization covers the basics of Innovation and Entrepreneurship courses in the EIT Digital Master Program. The program aims to educate students and deliver entrepreneurs with the right business skills and sense. UC Berkeley Haas School of Business and KTH Royal Institute of Technology are the academic partners in this Innovation and Entrepreneurship specialization....
Value Creation Through Innovation

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