课程信息
4.3
57 个评分
21 个审阅
You live a hands-on-life, and you intend continuing doing so! That is why I guess you already have checked where the QR-code (the logo) for this course lead to, right? And it is in such kind of setting you prefer hands-on-learning. Things you can do, already today, is something you value. You actually did not start this course when enrolling it. You started it long ago, Either as a customer somewhere, or just maybe thinking about marketing for some time. Or maybe you are already working on marketing, of you yourself or maybe your own company. Or as employed somewhere of course. In all these situations what matter is action. Action that contribute to your marketing-journey. This is the reason why we will start of with a situation “as if” you were starting up the sales process in a company where no previous customers existed (and maybe you are, if so...use it during the course). Gradually your sales efforts give result, you get customers and handling the market expansion becomes important. If somewhat lucky, in practice that is the way it goes. The course begins with the art of cold calling (attacking the ones that did not know you did exist. The most tricky ones) and analyzing the potential customers, then gradually moves over to segmentation, positioning, closing the deal, competition, marketing strategy and market expansion. It is normally in that order it develops in practice. The curriculum includes general basic marketing theories as well modern digital marketing issues like onboarding, conversion, and retention, experimental marketing and pivoting. The course includes a number of assignments to facilitate your learning – some of them compulsory. All of them hopefully practically useful for you already today. On one hand this is a basics course. There is far more in this than we are able to cover here. But I still think this course will prepare you for some of the most common marketing and sales efforts needed for technology based companies. Later on I guess you will learn more. Maybe here or somewhere else. Hope you enjoy it. Good learning have to be fun. So if the course is not fun enough for you: Please let me know!...
Globe

100% 在线课程

立即开始,按照自己的计划学习。
Calendar

可灵活调整截止日期

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Intermediate Level

中级

Clock

Approx. 12 hours to complete

建议:3 hours/week...
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English

字幕:English...

您将获得的技能

SalesMarketingDigital MarketingEntrepreneurship
Globe

100% 在线课程

立即开始,按照自己的计划学习。
Calendar

可灵活调整截止日期

根据您的日程表重置截止日期。
Intermediate Level

中级

Clock

Approx. 12 hours to complete

建议:3 hours/week...
Comment Dots

English

字幕:English...

教学大纲 - 您将从这门课程中学到什么

Week
1
Clock
完成时间为 26 分钟

"As if" this was a starting point

...
Reading
2 个阅读材料, 2 个测验
Reading2 个阅读材料
And don't click here either10分钟
Not even here10分钟
Quiz2 个练习
Let's start with your Opinion4分钟
Maybe you already knew2分钟
Clock
完成时间为 3 小时

Sales – From cold calling to Facebook and Alibaba

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Reading
7 个视频(共 45 分钟), 2 个测验
Video7 个视频
My best friend is a contact6分钟
Freezing Cold Calling13分钟
E-mailing is never e-mailing4分钟
But Social is Media4分钟
B2B vs B2C: Relations6分钟
Closing the deal3分钟
Quiz1 个练习
Framing this module6分钟
Week
2
Clock
完成时间为 3 小时

Who are these customers and what do they actually want? Analysis – Customer insights and analytics

...
Reading
4 个视频(共 24 分钟), 2 个测验
Video4 个视频
1000 miles in their shoes5分钟
Context matters6分钟
When fun becomes pain...9分钟
Quiz1 个练习
Useful acronyms and so forth6分钟
Week
3
Clock
完成时间为 3 小时

It is better to Skate to where the puck is going: Segmentation & positioning

...
Reading
5 个视频(共 25 分钟), 3 个阅读材料, 2 个测验
Video5 个视频
Who's old and who's new here actually?4分钟
Finding your own way of segmentation6分钟
But if segmentation does not work?4分钟
Don´t tell me a story about storys and branding6分钟
Reading3 个阅读材料
Digging deeper into Segmentation principles with the help of Facebook10分钟
Segmentation in future: As if Facebook and Google joined forces10分钟
Really good storytelling10分钟
Quiz1 个练习
Did I get The Segmentation and Positioning-Module?6分钟
Week
4
Clock
完成时间为 3 小时

Instead of the great plan that never will be executed: Experimental marketing and Pivoting techniques

...
Reading
5 个视频(共 25 分钟), 2 个测验
Video5 个视频
The reason5分钟
And in Practice?4分钟
When we stumble5分钟
The Digital Feedback-loop5分钟
The core of it4分钟
Quiz1 个练习
Self-testing the test-module6分钟
4.3

热门审阅

创建者 OOAug 14th 2017

Marketing Strategy for Entrepreneurs is a course that also gives an insight into Digital marketing. I would recommend for any one going into any kind of selling.

创建者 AAMar 28th 2018

more than perfect for me ,and the value added countless

讲师

Henrik Blomgren

Dr. Ass. Prof.
INDEK, Department of Industrial Economics and Management Division of Industrial Marketing and Entrepreneurship Royal Institute of Technology

关于 EIT Digital

EIT Digital is a pan-European education and research-based open innovation organization founded on excellence. Its mission is to foster digital technology innovation and entrepreneurial talent for economic growth and quality of life. By linking education, research and business, EIT Digital empowers digital top talents for the future. EIT Digital provides online "blended" Innovation and Entrepreneurship education to raise quality, increase diversity and availability of the top-level content provided by 20 reputable universities of technology around Europe. The universities all together deliver a unique blend of the best of technical excellence and entrepreneurial skills and mindset to digital engineers and entrepreneurs at all stages of their careers. The academic partners support Coursera’s bold vision to enable anyone, anywhere, to transform their lives by accessing the world’s best learning experience. This means that EIT Digital gradually shares parts of its entrepreneurial and academic education programmes to demonstrate its excellence and make it accessible to a much wider audience. EIT Digital’s online education portfolio can be used as part of blended education settings, in both Master and Doctorate programmes, and for professionals as a way to update their knowledge. EIT Digital offers an online programme in 'Internet of Things through Embedded Systems'. Achieving all certificates of the online courses and the specialization provides an opportunity to enroll in the on campus program and get a double degree. These are the courses in the online programme: ...

关于 Value Creation Through Innovation 专项课程

This specialization covers the basics of Innovation and Entrepreneurship courses in the EIT Digital Master Program. The program aims to educate students and deliver entrepreneurs with the right business skills and sense. UC Berkeley Haas School of Business and KTH Royal Institute of Technology are the academic partners in this Innovation and Entrepreneurship specialization....
Value Creation Through Innovation

常见问题

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

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