With marketers are poised to be the largest users of data within the organization, there is a need to make sense of the variety of consumer data that the organization collects. Surveys, transaction histories and billing records can all provide insight into consumers’ future behavior, provided that they are interpreted correctly. In Introduction to Marketing Analytics, we introduce the tools that learners will need to convert raw data into marketing insights. The included exercises are conducted using Microsoft Excel, ensuring that learners will have the tools they need to extract information from the data available to them. The course provides learners with exposure to essential tools including exploratory data analysis, as well as regression methods that can be used to investigate the impact of marketing activity on aggregate data (e.g., sales) and on individual-level choice data (e.g., brand choices).
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来自MEANINGFUL MARKETING INSIGHTS的热门评论
Excellent course! Very hands on with right level of theory and application. Prof. Schweidel is obviously an expert in this field.
Challenging but a big help in analyzing market sensitivity.
This course is a must for anyone who is serious about learning about data driven marketing and gleaning practical insights.
Very useful. I highly recommend it. Great Excel exercises, many ways to practice it and learn it. Professor Schweidel is remarkable and makes complicated topics clear and easy!
关于 市场分析基础 专项课程
In this specialization you will learn how to: