课程信息
4.4
110 个评分
25 个审阅
专项课程
100% 在线

100% 在线

立即开始,按照自己的计划学习。
可灵活调整截止日期

可灵活调整截止日期

根据您的日程表重置截止日期。
中级

中级

完成时间(小时)

完成时间大约为14 小时

建议:5 weeks of study, 2-3 hours/week...
可选语言

英语(English)

字幕:英语(English)

您将获得的技能

Basic Descriptive StatisticsData AnalysisMicrosoft ExcelMarketing
专项课程
100% 在线

100% 在线

立即开始,按照自己的计划学习。
可灵活调整截止日期

可灵活调整截止日期

根据您的日程表重置截止日期。
中级

中级

完成时间(小时)

完成时间大约为14 小时

建议:5 weeks of study, 2-3 hours/week...
可选语言

英语(English)

字幕:英语(English)

教学大纲 - 您将从这门课程中学到什么

1
完成时间(小时)
完成时间为 1 小时

Meet Dr. Schweidel & Course Overview

In this module, students will be introduced to the instructor, Dr. David Schweidel and get and overview of the course. ...
Reading
1 个视频 (总计 3 分钟), 2 个阅读材料
Video1 个视频
Reading2 个阅读材料
Getting Started10分钟
A Note About Exercises & Quizzes10分钟
2
完成时间(小时)
完成时间为 2 小时

Exploring your Data with Visualization and Descriptive Statistics, Part 1

Modules 2 and 3 focus on identifying appropriate descriptive statistics (measures of central tendency and dispersion) for different types of data, as well as recoding data using reference commands to prepare it for analysis. Additionally, you will manipulate and summarize data using pivot tables in Excel, produce visualizations that are appropriate based on the type of data being analyzed, and interpret statistics and visualizations to draw conclusions to address relevant marketing questions....
Reading
4 个视频 (总计 43 分钟), 3 个阅读材料, 1 个测验
Video4 个视频
Course Goals & Example 2: Performing Arts Centers8分钟
Organizing Data10分钟
The Motion Picture Industry12分钟
Reading3 个阅读材料
How Companies Learn Your Secrets10分钟
Big Data in the Big Apple10分钟
Motion Picture Industry Example Data Set10分钟
Quiz1 个练习
Module 2 Quiz25分钟
3
完成时间(小时)
完成时间为 2 小时

Exploring your Data with Visualization and Descriptive Statistics, Part 2

Modules 2 and 3 focus on identifying appropriate descriptive statistics (measures of central tendency and dispersion) for different types of data, as well as recoding data using reference commands to prepare it for analysis. Additionally, you will manipulate and summarize data using pivot tables in Excel, produce visualizations that are appropriate based on the type of data being analyzed, and interpret statistics and visualizations to draw conclusions to address relevant marketing questions....
Reading
5 个视频 (总计 48 分钟), 3 个阅读材料, 1 个测验
Video5 个视频
Displaying Conditional Distributions4分钟
Analyzing Qualitative Variables3分钟
Steps in Constructing Histograms11分钟
Common Descriptive Statistics for Quantitative Data14分钟
Reading3 个阅读材料
Giving Viewers What They Want10分钟
Why Personalization is Key for Content Marketing5分钟
Assignment: Survey Analysis Assignment25分钟
Quiz1 个练习
Module 3 Quiz30分钟
4
完成时间(小时)
完成时间为 2 小时

Regression Analysis for Marketing Data

In this module, you will be asked to determine the appropriate type of regression for different types of marketing data and will perform regression analysis to assess the impact of marketing actions on outcomes of interest, such as sales, traffic, and brand choices. You will also be asked to interpret regression output to understand overall model performance and importance of different predictors, as well as make predictions using the appropriate regression model....
Reading
4 个视频 (总计 41 分钟), 2 个阅读材料, 1 个测验
Video4 个视频
Introduction to Customer Analytics10分钟
Customer Choices Drive Business Decisions9分钟
Illustrating Customer Analytics in Excel11分钟
Reading2 个阅读材料
How to Find Your Most Valuable Customers20分钟
Assignment: Customer Acquisition Example25分钟
Quiz1 个练习
Module 4 Quiz25分钟
4.4
25 个审阅Chevron Right

热门审阅

创建者 HKJan 3rd 2017

Excellent course! Very hands on with right level of theory and application. Prof. Schweidel is obviously an expert in this field.

创建者 JDAug 29th 2017

This course went in depth into some excel functions used for analyzing sales and marketing data, really thought it was useful.

讲师

Avatar

David Schweidel

Associate Professor of Marketing
Goizueta Business School

关于 Emory University

Emory University, located in Atlanta, Georgia, is one of the world's leading research universities. Its mission is to create, preserve, teach and apply knowledge in the service of humanity....

关于 Foundations of Marketing Analytics 专项课程

In this specialization you will learn how to: • Find, extract, organize and describe data to support business decisions • Identify, quantify and interpret relationships between variables • Derive customer insights from your data • Develop spreadsheet models to analyze data, evaluate risk and optimize business decisions • Present and justify a course of action to management The capstone project will give you an opportunity to apply what has been covered in the specialization to solve a marketing analytics problem....
Foundations of Marketing Analytics

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