With marketers are poised to be the largest users of data within the organization, there is a need to make sense of the variety of consumer data that the organization collects. Surveys, transaction histories and billing records can all provide insight into consumers’ future behavior, provided that they are interpreted correctly. In Introduction to Marketing Analytics, we introduce the tools that learners will need to convert raw data into marketing insights. The included exercises are conducted using Microsoft Excel, ensuring that learners will have the tools they need to extract information from the data available to them. The course provides learners with exposure to essential tools including exploratory data analysis, as well as regression methods that can be used to investigate the impact of marketing activity on aggregate data (e.g., sales) and on individual-level choice data (e.g., brand choices).
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来自MEANINGFUL MARKETING INSIGHTS的热门评论
A quant driven course. Very well explained with lengthy examples and enough practice material.
This course went in depth into some excel functions used for analyzing sales and marketing data, really thought it was useful.
Excellent and informative course which provide about marketing and its basics. Thanks coursera.
One of the best courses on analytics. You will use excel, real data, and your own insights. It's a package.