课程信息
4.2
33 个评分
4 个审阅
专项课程
100% 在线

100% 在线

立即开始,按照自己的计划学习。
可灵活调整截止日期

可灵活调整截止日期

根据您的日程表重置截止日期。
中级

中级

完成时间(小时)

完成时间大约为11 小时

建议:3 hours/week...
可选语言

英语(English)

字幕:英语(English)
专项课程
100% 在线

100% 在线

立即开始,按照自己的计划学习。
可灵活调整截止日期

可灵活调整截止日期

根据您的日程表重置截止日期。
中级

中级

完成时间(小时)

完成时间大约为11 小时

建议:3 hours/week...
可选语言

英语(English)

字幕:英语(English)

教学大纲 - 您将从这门课程中学到什么

1
完成时间(小时)
完成时间为 2 小时

Randomness and Probability

Module 1 focuses on developing an understanding where randomness appears in marketing problems. You will learn basic rules for calculating the probability of outcomes. We will also examine how these rules can be applied to determine the value of information...
Reading
3 个视频 (总计 40 分钟), 2 个阅读材料, 1 个测验
Video3 个视频
Applications of Randomness & Probability12分钟
Assessing the Value of Information14分钟
Reading2 个阅读材料
How Customer Analytics is Speeding the Cure for Parkinson's10分钟
Data Driven Donor Management24分钟
Quiz1 个练习
Module 115分钟
2
完成时间(小时)
完成时间为 3 小时

Conducting Monte Carlo Simulations in Excel

Building on the basics of randomness and probability discussed in Module 1, we examine the use of Monte Carlo simulations for incorporating randomness into business problems. Using Microsoft Excel, we will build a tool that conducts a Monte Carlo simulation. We will use this tool to evaluate the best course of action for a particular business problem....
Reading
1 个视频 (总计 33 分钟), 4 个阅读材料, 1 个测验
Reading4 个阅读材料
Inventory Exercise for Excel Demonstration10分钟
Explained: Monte Carlo Simulation10分钟
How Our 2016 MLB Predictions Work10分钟
The Advantages of Monte Carlo Simulations10分钟
3
完成时间(小时)
完成时间为 2 小时

Using Probability Distributions to Model Uncertainty

In Module 3, we look at the use of probability distributions as a means of characterizing uncertainty. We initially look at how uncertainty is incorporated into a general decision making framework. We then turn our attention to different probability distributions that can be used to model uncertainty, depending on the nature of the data. We examine the application of these probability distributions to assess the likelihood of events using features within Microsoft Excel....
Reading
5 个视频 (总计 51 分钟), 1 个阅读材料, 1 个测验
Video5 个视频
Properties of Random Variables8分钟
Steps in Using Probability Functions10分钟
Normal Distribution & Other Probability Models10分钟
Warnings in Modeling Uncertainty6分钟
Reading1 个阅读材料
Employee Yield Worksheet10分钟
Quiz1 个练习
Module 310分钟
4
完成时间(小时)
完成时间为 5 小时

Application: Designing Extended Service Warranty Plans

Building the the discussion of probability distributions in Module 3, we apply this knowledge to a specific application: the design of extended service warranty plans. We provide an overview of the business problem and discuss how to incorporate uncertainty in customers' use of the warranty plan using the Poisson distribution. Using Microsoft Excel, we design a spreadsheet tool that enables a user to adjust features of the service plans. By comparing firm profit under different scenarios, we investigate how different features of the service plan result in risk being shared by the consumer and the firm....
Reading
4 个视频 (总计 58 分钟), 4 个阅读材料, 1 个测验
Video4 个视频
Company Constraints & Decisions6分钟
Questions to Investigate7分钟
Extended Service Warranty Excel Exercise34分钟
Reading4 个阅读材料
Should You Get An Extended Warranty?10分钟
Don't Buy Extended Warranties10分钟
Designing Extended Warranty Plans - Instructions & Excel Spreadsheet10分钟
Poisson Distribution Excel Sheet10分钟
4.2
4 个审阅Chevron Right

热门审阅

创建者 JPJun 13th 2017

In one word: USEFUL. And that is a lot these days. I use the concepts (and excel tools) everyday!

创建者 SIJun 5th 2017

Great course with very applicable skills for professional or personal life.

讲师

Avatar

David Schweidel

Associate Professor of Marketing
Goizueta Business School

关于 Emory University

Emory University, located in Atlanta, Georgia, is one of the world's leading research universities. Its mission is to create, preserve, teach and apply knowledge in the service of humanity....

关于 Foundations of Marketing Analytics 专项课程

In this specialization you will learn how to: • Find, extract, organize and describe data to support business decisions • Identify, quantify and interpret relationships between variables • Derive customer insights from your data • Develop spreadsheet models to analyze data, evaluate risk and optimize business decisions • Present and justify a course of action to management The capstone project will give you an opportunity to apply what has been covered in the specialization to solve a marketing analytics problem....
Foundations of Marketing Analytics

常见问题

  • 注册以便获得证书后,您将有权访问所有视频、测验和编程作业(如果适用)。只有在您的班次开课之后,才可以提交和审阅同学互评作业。如果您选择在不购买的情况下浏览课程,可能无法访问某些作业。

  • 您注册课程后,将有权访问专项课程中的所有课程,并且会在完成课程后获得证书。您的电子课程证书将添加到您的成就页中,您可以通过该页打印您的课程证书或将其添加到您的领英档案中。如果您只想阅读和查看课程内容,可以免费旁听课程。

还有其他问题吗?请访问 学生帮助中心