返回到 Managing Uncertainty in Marketing Analytics
学生对 艾莫利大学 提供的 Managing Uncertainty in Marketing Analytics 的评价和反馈
4.3
38 个评分
课程概述
Marketers must make the best decisions based on the information presented to them. Rarely will they have all the information necessary to predict what consumers will do with complete certainty. By incorporating uncertainty into the decisions that they make, they can anticipate a wide range of possible outcomes and recognize the extent of uncertainty on the decisions that they make. In Incorporating Uncertainty into Marketing Decisions, learners will become familiar with different methods to recognize sources of uncertainty that may affect the marketing decisions they ultimately make. We eschew specialized software and provide learners with the foundational knowledge they need to develop sophisticated marketing models in a basic spreadsheet environment. Topics include the development and application of Monte Carlo simulations, and the use of probability distributions to characterize uncertainty.
热门审阅
JP
Jun 13, 2017
In one word: USEFUL. And that is a lot these days. I use the concepts (and excel tools) everyday!
SI
Jun 05, 2017
Great course with very applicable skills for professional or personal life.
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1 - Managing Uncertainty in Marketing Analytics 的 5 个评论（共 5 个）
创建者 Arjun S
•Dec 17, 2018
tough but informative course
创建者 Elena W
•Sep 25, 2017
Just as other courses in the series, this course offers hands-on experience with statistical analysis and many opportunities to apply acquired learnings in practice.
创建者 Jairo J N P
•Jun 13, 2017
In one word: USEFUL. And that is a lot these days. I use the concepts (and excel tools) everyday!
创建者 S. J D I
•Jun 05, 2017
Great course with very applicable skills for professional or personal life.
创建者 Fred H
•May 19, 2017
I needed a lot more guidance in this course.
