Doing marketing research by asking people has been a common method and does still have advantages. On the other hand, if you want insights into the non-conscious interpretations of a consumer’s decision, then you need other research tools in your research toolbox. Neuromarketing makes use of such an extended toolbox, containing both technical equipment and ways of doing experimental research. The goal for this course is to give you an overview of this fast developing toolbox ranging from simple web-camera, to eye-tracking, and to complicated brain-scanners. The course guides you through a contemporary literature review, giving you insights into the last decades of development within this field of research.
提供方
The Neuromarketing Toolbox
哥本哈根商学院课程信息
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初级
完成时间大约为19 小时
英语（English）
字幕：法语（French）, （欧洲人讲的）葡萄牙语, 俄语（Russian）, 英语（English）, 西班牙语（Spanish）
可灵活调整截止日期
根据您的日程表重置截止日期。
可分享的证书
完成后获得证书
100% 在线
立即开始，按照自己的计划学习。
初级
完成时间大约为19 小时
英语（English）
字幕：法语（French）, （欧洲人讲的）葡萄牙语, 俄语（Russian）, 英语（English）, 西班牙语（Spanish）
提供方
哥本哈根商学院
Centrally located in Copenhagen, the capital of Denmark, Copenhagen Business School (CBS) is one of the largest business schools in Europe with close to 23,000 students. CBS offers world-class research-based degree programs at undergraduate, graduate, and PhD levels as well as executive and other post experience programs.
授课大纲 - 您将从这门课程中学到什么
完成时间为 3 小时
Week 1: Introduction to Neuromarketing
This week will give you an overview of the different measurement tools within neuromarketing.
完成时间为 3 小时
7 个视频 （总计 39 分钟）, 1 个阅读材料, 1 个测验
完成时间为 4 小时
Week 2: Eye-Tracking
Eye-tracking measures visual attention and in this week you will get to know when and how the technique can be applied to research on visual perception.
完成时间为 4 小时
7 个视频 （总计 42 分钟）, 1 个阅读材料, 1 个测验
完成时间为 3 小时
Week 3: Arousal & Emotions 1
In this week you will get to understanding arousal as the fundament of human behavior, and how it can be measured.
完成时间为 3 小时
5 个视频 （总计 23 分钟）, 1 个阅读材料, 1 个测验
完成时间为 3 小时
Week 4: Arousal & Emotions 2
In this week you will learn about the specific techniques to measure arousal and emotional responses.
完成时间为 3 小时
6 个视频 （总计 31 分钟）, 1 个阅读材料, 1 个测验
审阅
- 5 stars83.22%
- 4 stars13.54%
- 3 stars1.29%
- 2 stars0.64%
- 1 star1.29%
来自THE NEUROMARKETING TOOLBOX的热门评论
由 PM 提供Sep 14, 2020
I absolutely fell in love with the subject, the content was practical, enriching and concise, I would definitely take it the course all over again.
由 PY 提供Jun 17, 2020
it was really great and all-new insights into the marketing
由 AS 提供Sep 17, 2020
Really interesting with visuals. Other university courses are not able to capture my attention like this one.
由 AC 提供Jun 25, 2020
I really liked this course. As a neuroscience graduate and a neuromarketing enthusiast, this course allowed me to learn more about marketing and the use of my field of expertise within it.
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