此课程适用人群: This class is for anyone with a keen interest in understanding consumer psychology and choice. Both students and practitioners with little or no prior knowledge of neuroscience are welcome. Prior training in economics, psychology or related disciplines are not mandatory but recommended.


制作方:   哥本哈根商学院

  • Thomas Zoëga Ramsøy

    教学方:    Thomas Zoëga Ramsøy, PhD in Neurobiology, Certified Neuropsychologist & Assistant Professor in Marketing & Neuroscience

    Head of the Center for Decision Neuroscience, Department of Marketing at Copenhagen Business School, and Head of Danish Research Centre for Magnetic Resonance at Copenhagen University Hospital Hvidovre
级别Beginner
承诺学习时间6 weeks of study, 5-6 hours/week
语言
English
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用户评分
4.5 stars
Average User Rating 4.5查看学生的留言
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制作方
哥本哈根商学院
Centrally located in Copenhagen, the capital of Denmark, Copenhagen Business School (CBS) is one of the largest business schools in Europe with close to 23,000 students. CBS offers world-class research-based degree programs at undergraduate, graduate, and PhD levels as well as executive and other post experience programs.
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已评分 4.5,总共 5 个 178 评分

I wasn't a newbie on the topic but it was interesting to actually see how things work in the labs where the investigations take place.The course lacks of a module of specific strategies to implement in marketing, but overall it's a great course.

Why do you like what you like? What do you drink pepsi when you'r blind to the brand, but you choose coca-cola you aren't brand blindness? Why do like something is not the same to want something? Why our emotions are so cognitive and our cognition is so emotional? You wanna know it. Just take this course.

If you are a SEO specialist, you will find this course useful. Especially you are familiar with crazyegg or heatmap. Very interesting course.

Although I still don't know how do I apply these into my work directly, I have to say it is a quite interesting class.