此课程适用人群: This class is for anyone with a keen interest in understanding consumer psychology and choice. Both students and practitioners with little or no prior knowledge of neuroscience are welcome. Prior training in economics, psychology or related disciplines are not mandatory but recommended.


制作方:   哥本哈根商学院

  • Thomas Zoëga Ramsøy

    教学方:    Thomas Zoëga Ramsøy, PhD in Neurobiology, Certified Neuropsychologist & Assistant Professor in Marketing & Neuroscience

    Head of the Center for Decision Neuroscience, Department of Marketing at Copenhagen Business School, and Head of Danish Research Centre for Magnetic Resonance at Copenhagen University Hospital Hvidovre
LevelBeginner
Commitment6 weeks of study, 5-6 hours/week
Language
English
How To PassPass all graded assignments to complete the course.
User Ratings
4.6 stars
Average User Rating 4.6See what learners said
授课大纲

常见问题解答
运作方式
课程作业
课程作业

每门课程都像是一本互动的教科书,具有预先录制的视频、测验和项目。

来自同学的帮助
来自同学的帮助

与其他成千上万的学生相联系,对想法进行辩论,讨论课程材料,并寻求帮助来掌握概念。

证书
证书

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制作方
哥本哈根商学院
Centrally located in Copenhagen, the capital of Denmark, Copenhagen Business School (CBS) is one of the largest business schools in Europe with close to 23,000 students. CBS offers world-class research-based degree programs at undergraduate, graduate, and PhD levels as well as executive and other post experience programs.
评分和审阅
已评分 4.6,总共 5 个 209 评分

I really enjoyed this course! I really liked the video of the instructor taking apart the model brain and pointing out the different parts and their functions.

Very interesting course for marketers.

great course , a must for all the professionals working in a marketing department

Great reading material and plenty of researches. Overall it is a very interesting topic, though its better if you have a medical preparation for this course.