此课程适用人群: This class is for anyone with a keen interest in understanding consumer psychology and choice. Both students and practitioners with little or no prior knowledge of neuroscience are welcome. Prior training in economics, psychology or related disciplines are not mandatory but recommended.


制作方:   哥本哈根商学院

  • Thomas Zoëga Ramsøy

    教学方:    Thomas Zoëga Ramsøy, PhD in Neurobiology, Certified Neuropsychologist & Assistant Professor in Marketing & Neuroscience

    Head of the Center for Decision Neuroscience, Department of Marketing at Copenhagen Business School, and Head of Danish Research Centre for Magnetic Resonance at Copenhagen University Hospital Hvidovre
级别Beginner
承诺学习时间6 weeks of study, 5-6 hours/week
语言
English
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用户评分
4.6 stars
Average User Rating 4.6查看学生的留言
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制作方
哥本哈根商学院
Centrally located in Copenhagen, the capital of Denmark, Copenhagen Business School (CBS) is one of the largest business schools in Europe with close to 23,000 students. CBS offers world-class research-based degree programs at undergraduate, graduate, and PhD levels as well as executive and other post experience programs.
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已评分 4.6,总共 5 个 243 评分

As a marketer, I see this course opening new horizons to optimize business offerings which other wouldn't have been possible. Being said that we are yet to explore ways of making neuromarketing afforable and easy to use so that we could integrate in day to day activities. Would require serious commitments on budget, adaptation and computational power. Great efforts and thank you Prof. Thomas Zoëga Ramsøy, Copenhagen Business School and Coursera for making this amazing course available.

One of the best online classes I have taken. Really opened up a very interesting emerging area of marketing and gave me some useful tools I am implementing at my company.

Excellent!

Excellent course. Very well drafted. The lecturers are guest speakers were very good too. 6 weeks was appropriate time and they also allow flexibility. The app on mobile and website are brilliant; they both connected and very user friendly.