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消费者神经科学与神经营销学导论 , 哥本哈根商学院

4.7
920 个评分
233 个审阅

课程信息

How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course will provide you with an introduction to some of the most basic methods in the emerging fields of consumer neuroscience and neuromarketing. You will learn about the methods employed and what they mean. You will learn about the basic brain mechanisms in consumer choice, and how to stay updated on these topics. The course will give an overview of the current and future uses of neuroscience in business....

热门审阅

创建者 MP

Jul 15, 2018

Great course if you are a beginner in the domain of neuromarketing. Explained in a very simple language. Will definitely recommend it to anyone who wants to start learning about neuromarketing

创建者 MP

Mar 02, 2018

Very well explained and very informative session on consumer neuroscience and neuro Marketing. The way of presentation kept me intrested and glued to the sessions. Thank you

筛选依据:

227 个审阅

创建者 Heather A Stevens

Apr 24, 2019

Loved it! Can't wait to learn more. GREAT instructor.

创建者 Sumeet Bhattacharjee

Apr 24, 2019

Exceptional & very insightful

创建者 Ionut MIhai Chelalau

Apr 18, 2019

Quality course. Recommended, a bit is a bit creepy as well :) .

创建者 Kedar Madhusudan Dunakhe

Apr 01, 2019

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s course has been a complete eye-opener as to what we as customers think, how we make decisions, what affects our emotions, create feelings, create memories; how they influence our general as well as consumer behavior; how we make decisions; effectiveness of senses in marketing and so much more that the place is insufficient to explain all of it. Thanks for this wonderful and very different course which takes the path of neurology and science of brain but is commercially valuable while designing products, ads, campaigns and influencing behavior.

创建者 Froni Hernández

Mar 19, 2019

Excelente curso para estudiantes que están empezando a incursionar en este tema. La explicación de todos los temas es bastante clara.

创建者 Rohan Bhattacharya

Mar 17, 2019

Absolutely outstanding! Professor Thomas was dedicated and really calm in explaining the very basics of Consumer Neuroscience and Neuromarketing. The in-depth interviews tells me a lot about what's going on all over the world in this particular field.

创建者 Sneha Dwivedi

Mar 16, 2019

Brilliant course to begin with! I explored a different domain altogether which is a brilliant combination of neuroscience, marketing, psychology etc. Could have been more interactive given we are talking about multiple sections of how the brain functions. But overall, I think it opened up new area of interest for me.

创建者 Carl Zhou

Mar 11, 2019

Short course. While there were some interesting material, at least half of the course was interviews which did not talk so much about the theory related to consumer neuromarketing. I would have liked to see more material and studies.

创建者 Supratim Bose

Mar 09, 2019

A very good course! The study materials provided were excellent. Recommended if you want to have an introduction to neuromarketing.

创建者 Giorgia Bellesia

Mar 05, 2019

I loved it. It's full of new information and subject to study further. Personally I would have added even more case studies to the lessons,