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返回到 消费者神经科学与神经营销学导论

学生对 哥本哈根商学院 提供的 消费者神经科学与神经营销学导论 的评价和反馈

4.7
1,120 个评分
288 个审阅

课程概述

How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course will provide you with an introduction to some of the most basic methods in the emerging fields of consumer neuroscience and neuromarketing. You will learn about the methods employed and what they mean. You will learn about the basic brain mechanisms in consumer choice, and how to stay updated on these topics. The course will give an overview of the current and future uses of neuroscience in business....

热门审阅

MP

Jul 15, 2018

Great course if you are a beginner in the domain of neuromarketing. Explained in a very simple language. Will definitely recommend it to anyone who wants to start learning about neuromarketing

SP

Nov 22, 2019

Very interesting and detailed study of consumer behavior. The concepts were understandable and many new things, methods and concepts were explained in this course. It was really helpful.

筛选依据:

1 - 消费者神经科学与神经营销学导论 的 25 个评论(共 283 个)

创建者 Jui K

Jul 28, 2019

This course has really helped me gain thorough knowledge and research direction in this field. Thank you Prof. Ramsay for the wonderful course material and very good examples.

创建者 Mithun P

Mar 02, 2018

Very well explained and very informative session on consumer neuroscience and neuro Marketing. The way of presentation kept me intrested and glued to the sessions. Thank you

创建者 Declan G

Feb 12, 2019

A complete course with many neuroscience insights applied to marketing, Dr. Ramsøy's accent is brilliant (I'm English and I rarely needed to look at the transcript), I recommend this course to anyone interested in Neuroscience's future in Business and especially in Marketing. This course helps students understand the links between these fields. I didn't read the mentioned studies nor the files in the PDFs and successfully passed at 100% (although, I have experience in this new field).

创建者 Zeus S V A

Jun 29, 2019

Is so good, I really recommend it, but the interviews can be more interesting and less "promotional".

创建者 Surabhi S

Jan 15, 2019

Excellent course

创建者 Raluca N

Jan 19, 2019

Extremely well explained course. It was a pleasure.

创建者 Yevhen S

Feb 04, 2019

I use neuromarketing in my work. After thise course I want to work with prof. Ramsoy. He have a brilliant mind!

创建者 Edwin N A

Feb 04, 2019

It's a very introductory course, but it gives what it promises. Good instructor and good lectures!

创建者 Igor d M B

Jan 09, 2019

SEN-SA-SIO-NAL!

创建者 Ulises C Á

Feb 14, 2019

This course is a very interesting way to introduce in the Neuroscience and Neuromarketing field, very recomended.

创建者 Marco M

Feb 25, 2019

Excelente curso. Me encantó todo el material al que pude tener acceso. Lo recomiendo ampliamente ya que es un tema sumamente actual e importante para los profesionales del Marketing.

创建者 Denis K

Feb 16, 2019

It is great course for those who would like to expand their knowledge in marketing and get some new ideas about future of marketing research. Also good for those who are thinking of starting career in neuromarketing.

创建者 Fahd Y

Feb 09, 2019

Best intro course there is to this very niche, but powerful field on neuromarketing

-Sincerely a cognitive neuroscience researcher

创建者 Denisse V

Mar 04, 2019

I highly recommend this course. The professor is great as well as the explanations and the material provided. It was my first time studying consumer neuroscience and after completing this course, i feel i have gained a lot knowledge. This course is great.

创建者 Giorgia B

Mar 05, 2019

I loved it. It's full of new information and subject to study further. Personally I would have added even more case studies to the lessons,

创建者 Supratim B

Mar 09, 2019

A very good course! The study materials provided were excellent. Recommended if you want to have an introduction to neuromarketing.

创建者 Froni H

Mar 19, 2019

Excelente curso para estudiantes que están empezando a incursionar en este tema. La explicación de todos los temas es bastante clara.

创建者 TAMIRALECH M A

Dec 23, 2018

the most interesting online course i ever learned!

excellent real-life examples, great topics and very interesting

创建者 Aniriddha W

Dec 06, 2018

Really useful course !! Apt for Marketers who want to know where technology is headed.

创建者 Ana M M U

Dec 10, 2018

it was incredible!

创建者 Kedar M D

Apr 01, 2019

T

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i

s course has been a complete eye-opener as to what we as customers think, how we make decisions, what affects our emotions, create feelings, create memories; how they influence our general as well as consumer behavior; how we make decisions; effectiveness of senses in marketing and so much more that the place is insufficient to explain all of it. Thanks for this wonderful and very different course which takes the path of neurology and science of brain but is commercially valuable while designing products, ads, campaigns and influencing behavior.

创建者 Andres A V

Feb 06, 2019

Very good introduction to Neuromarketing. No buzz, just serious stuff. Key people appear along the course. Congrats Thomas!

创建者 KARAN N R

Jul 25, 2018

Amazing Insights by Prof. Ramsoy! I highly recommend all the students to pursue this course and enrich the learnings.

创建者 Dang H N

May 22, 2017

Gained an awesome experience relating to consumer behaviours

创建者 MariaAngoso

Dec 15, 2016

Most of coursera courses I have taken I am not able to complete, it is easy to drop off, not feel engaged, not able to complete the assignments on time. This course had the perfect balance - it had structure easy to follow weeks schedule and quizes. It provided additional reading and articles if needed to dive deeper. It also was a well rounded course with theory, interviews of experienced people from the industry, videos on practical experiments and summarizes of researches done on the field. I would highly recommend this course to any friend and would look forward to completing more with the same professor in same related topic.