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An Introduction to Consumer Neuroscience & Neuromarketing , Copenhagen Business School

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206 个审阅


How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course will provide you with an introduction to some of the most basic methods in the emerging fields of consumer neuroscience and neuromarketing. You will learn about the methods employed and what they mean. You will learn about the basic brain mechanisms in consumer choice, and how to stay updated on these topics. The course will give an overview of the current and future uses of neuroscience in business....


创建者 MP

Jul 15, 2018

Great course if you are a beginner in the domain of neuromarketing. Explained in a very simple language. Will definitely recommend it to anyone who wants to start learning about neuromarketing

创建者 MP

Mar 02, 2018

Very well explained and very informative session on consumer neuroscience and neuro Marketing. The way of presentation kept me intrested and glued to the sessions. Thank you


198 个审阅

创建者 Ana María Morón Usero

Dec 10, 2018

it was incredible!

创建者 Zahira Mariely Maxwell

Dec 09, 2018

Muy bueno, aún para los que ya tenemos conocimiento del tema

创建者 Aniriddha Wakchaure

Dec 06, 2018

Really useful course !! Apt for Marketers who want to know where technology is headed.

创建者 Gargi Singh

Dec 05, 2018

The interviews need to be broken down into more consumable, useful pieces of information. There is a lot of repetition or information specific to the person being interviewed etc.

创建者 Leyla Ranjbari

Nov 28, 2018

Miss you dear Prof Thomas, thank you for your teaching and sharing knowledge. Highly appreciated :)

创建者 Marco Antonio Buxade Flores

Nov 26, 2018

Very good course!

创建者 Anurag Pandey

Nov 05, 2018

A bit easy but enjoyable. Vital for enthusiasts, Brand Marketers and consumers in general, not for practitioners or advance students of the Brain.

创建者 Ala Hasan Mohammed Ali

Oct 27, 2018

I think it's amazing course

创建者 Qiang Liú

Oct 24, 2018

Very good course!

创建者 Eyal Dekel

Oct 20, 2018

Surer interesting - very well structured.