About this course: This course in the Healthcare Marketplace specialization gives the learner an in-depth view of the intellectual property creation that is vital to creating breakthrough technologies. Included is an understanding of the strategy deployed for pricing drugs and new technologies as well as the market sizing exercise to identify where future research and development investments should be made.

Created by: University of Minnesota

Taught by: Bryana Mayer, Lecturer
Carlson School of Management, Medical Industry Leadership Institute
Taught by: Stephen T Parente, Professor
Carlson School of Management, Department of Finance

Basic Info	Course 3 of 5 in the Healthcare Marketplace Specialization.
Level	Beginner
Commitment	4 weeks of study, 2-4 hours/week
Language	English
How To Pass	Pass all graded assignments to complete the course.
User Ratings	4.3 stars Average User Rating 4.3See what learners said

Syllabus

WEEK 1

The Pharmaceutical Industry: Bench Science to Bedside

In this module you will learn how medical technology goes from ideas to treatments. First we will focus on the pharmaceutical industry. The take-away messages from this module are that there are many exciting ideas that never make it out of the lab. Further...

11 videos, 3 practice quizzes

Graded: The Pharmaceutical Industry: Bench Science to Bedside

WEEK 2

Pharmaceutical Market Deployment & Management

In this module you will learn about how the pharmaceutical industry takes a product that has cleared the bench and sells it in the market. Pharmaceutical marketing of a drug product is one of the most complex consumer behavior activities in practice today. S...

9 videos, 3 practice quizzes

Graded: Pharmaceutical Market Deployment & Management

WEEK 3

The Medical Device Industry: Bench Science to Bedside

In this module you will learn how medical device industry innovates and brings transformational products to market. The take-away messages from this module are that there are many exciting ideas that never make it off the cutting room floor of universities and...

9 videos, 3 practice quizzes

Graded: Medical Device Bench Science to Bedside

WEEK 4

Medical Device Market Deployment & Management

In this module you will learn about how the medical device industry takes a product that has cleared the bench and sells it in the market. Selling a new medical device in a highly competitive global market space with a patent clock ticking is a constant tacti...

10 videos, 3 practice quizzes

Graded: Device Market Deployment & Management

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University of Minnesota

The University of Minnesota is among the largest public research universities in the country, offering undergraduate, graduate, and professional students a multitude of opportunities for study and research. Located at the heart of one of the nation’s most vibrant, diverse metropolitan communities, students on the campuses in Minneapolis and St. Paul benefit from extensive partnerships with world-renowned health centers, international corporations, government agencies, and arts, nonprofit, and public service organizations.

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