课程信息
10,850 次近期查看

第 3 门课程(共 5 门)

100% 在线

立即开始,按照自己的计划学习。

可灵活调整截止日期

根据您的日程表重置截止日期。

初级

完成时间大约为11 小时

建议:4 weeks of study, 2-4 hours/week...

英语(English)

字幕:英语(English), 西班牙语(Spanish)

第 3 门课程(共 5 门)

100% 在线

立即开始,按照自己的计划学习。

可灵活调整截止日期

根据您的日程表重置截止日期。

初级

完成时间大约为11 小时

建议:4 weeks of study, 2-4 hours/week...

英语(English)

字幕:英语(English), 西班牙语(Spanish)

教学大纲 - 您将从这门课程中学到什么

1
完成时间为 2 小时

The Pharmaceutical Industry: Bench Science to Bedside

12 个视频 (总计 66 分钟), 4 个测验
12 个视频
1.1.1 Pharmaceuticals: From Bench to Bedside5分钟
1.1.2 Pharmaceutical Industry: Drug Development Challenges3分钟
1.1.3 Pharmaceutical Industry: Intellectual Property7分钟
1.2.1 Pharmaceutical Industry: Food & Drug Administration3分钟
1.2.2 Pharmaceutical Industry: Investigational New Drug / Phase 1 to Phase 44分钟
1.2.3 Pharmaceutical Industry: Global Regulatory & Harmonization6分钟
1.3.1 Pharmaceutical Reimbursement: US Market5分钟
1.3.2 Pharmaceutical Reimbursement: Public Insurance Market5分钟
1.3.3 Pharmaceutical Reimbursement: Overseas US Market7分钟
4 个练习
Pharma Bench Science10分钟
Pharma Regulatory10分钟
Pharma Reimbursement10分钟
The Pharmaceutical Industry: Bench Science to Bedside20分钟
2
完成时间为 4 小时

Pharmaceutical Market Deployment & Management

9 个视频 (总计 69 分钟), 4 个测验
9 个视频
2.2.1 Early Competitors in Brand Space10分钟
2.2.2 Global Space Competitors9分钟
2.2.3 Generic and Over the Counter (OTC)5分钟
2.3.1 Trends in Cancer Drugs5分钟
2.3.2 British Criteria for Cancer Drug Payment6分钟
2.3.3 U.S. Criteria for Cancer Drug Payment7分钟
3 个练习
Pharma Marketing Plan10分钟
Pharma Competitor Analysis10分钟
UK vs. US Policy for Cancer Drugs10分钟
3
完成时间为 2 小时

The Medical Device Industry: Bench Science to Bedside

9 个视频 (总计 48 分钟), 4 个测验
9 个视频
3.2.1 Reimbursement Coding3分钟
3.2.2 Payment to Healthcare Providers4分钟
3.2.3 Medical Device Industry: Reimbursement Strategy4分钟
3.3.1 U.S. Device Public Reimbursement6分钟
3.3.2 U.S. Device Private Insurer Reimbursement5分钟
3.3.3 Medical Device Reimbursement Outside U.S.5分钟
4 个练习
Medical Device Innovation10分钟
Medical Device Regulatory10分钟
Device Reimbursement10分钟
Medical Device Bench Science to Bedside20分钟
4
完成时间为 2 小时

Medical Device Market Deployment & Management

10 个视频 (总计 60 分钟), 4 个测验
10 个视频
4.1.3 Medical Device Industry: Global Partnerships6分钟
4.2.1 Medical Device: Device Competitor Analysis5分钟
4.2.2 Medical Device: Global Competitor Analysis3分钟
4.2.3 The 510k: Friend or Foe?6分钟
4.3.1 Go to Market6分钟
4.3.2 Managing Market Share7分钟
4.3.3 Keeping the Product Fresh and Safe in the Long Run7分钟
4 个练习
Device Market Plan10分钟
Device Competitor Analysis10分钟
Device Sales & Risk10分钟
Device Market Deployment & Management20分钟
4.4
53 个审阅Chevron Right

20%

完成这些课程后已开始新的职业生涯

12%

通过此课程获得实实在在的工作福利

来自Pharmaceutical and Medical Device Innovations的热门评论

创建者 BKJul 15th 2017

Very useful to get the domain knowledge about pharmaceutical and medical devices field; markets ranging both in the USA and globally. Gained immense knowledge b taking this course. Thank you.

创建者 NLAug 16th 2017

Loved this class too. It was well done. Classes presented at a good pace for keeping my attention while the information was really interesting.

讲师

Avatar

Bryana Mayer

Lecturer
Carlson School of Management, Medical Industry Leadership Institute
Avatar

Stephen T Parente

Professor
Carlson School of Management, Department of Finance

关于 明尼苏达大学

The University of Minnesota is among the largest public research universities in the country, offering undergraduate, graduate, and professional students a multitude of opportunities for study and research. Located at the heart of one of the nation’s most vibrant, diverse metropolitan communities, students on the campuses in Minneapolis and St. Paul benefit from extensive partnerships with world-renowned health centers, international corporations, government agencies, and arts, nonprofit, and public service organizations....

关于 医疗市场 专项课程

The first course, Healthcare Marketplace Overview, covers all of the major sub-sectors of the healthcare industry including the physician, hospital, insurer and medical technology markets, including a historical perspective. The second course, Healthcare Delivery Providers, takes an in-depth look at the system of healthcare delivery and the transformations occurring to improve the health of populations and communities. The third course,Pharmaceutical and Medical Device Innovations, gives the learner an in-depth view of the intellectual property creation that is vital to creating breakthrough technologies. The fourth course, Medical Technology and Evaluation, explains how cost-effectiveness analysis is used in the healthcare market to put a monetary value on a life saved through a new innovation. The Capstone brings together key skills engendered from the four courses to create an original medical innovation valuation. The first course teaches the learner to size a population or market. The second course explores whether the healthcare delivery system and the clinicians will or will not find value from deploying a new innovation. The third course identifies the competitive landscape of medical technology innovations to compete or complement. The fourth course teaches how to put a monetary value on the improvement in health resulting from a new innovation. In this way, the suite of four courses supports the capstone experience....
医疗市场

常见问题

  • 注册以便获得证书后,您将有权访问所有视频、测验和编程作业(如果适用)。只有在您的班次开课之后,才可以提交和审阅同学互评作业。如果您选择在不购买的情况下浏览课程,可能无法访问某些作业。

  • 您注册课程后,将有权访问专项课程中的所有课程,并且会在完成课程后获得证书。您的电子课程证书将添加到您的成就页中,您可以通过该页打印您的课程证书或将其添加到您的领英档案中。如果您只想阅读和查看课程内容,可以免费旁听课程。

还有其他问题吗?请访问 学生帮助中心