1.5 What do we get from a proper positioning?

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来自 IE商学院 的课程
Positioning: What you need for a successful Marketing Strategy
224 评分
IE商学院
224 评分
课程 2(共 5 门,Specialization Marketing Strategy
从本节课中
Positioning introduction
In the first module, the positioning concept is introduced and connected to the Marketing Process. Moreover, the market environment analysis is covered and the reasons for going ahead with the positioning are outlined.

与讲师见面

  • Ignacio Gafo
    Ignacio Gafo
    Professor
    Marketing