Positioning is the heart of any Marketing Strategy, the core that you must get right. It does not matter whether you start with a clearly defined target group or with a differential value proposition: you will need end up with a clear segment or segments upon which we build our Marketing Plan.
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来自POSITIONING: WHAT YOU NEED FOR A SUCCESSFUL MARKETING STRATEGY的热门评论
Quite a nice overview of the basics of positioning, defining value to customers and provides a nice high level view.\n\nOn the negative side: Some of the readings are hard to access on the warc site.
Very valuable information, which gives you clear idea about trends impact and how to start your marketing strategy\n\nExplanation of professor is excellent when it comes to examples, but content wise
Professor Ignacio elaborated the concept of positioning in a detailed manner. 5C's are very nicely explained. The videos are short and engaging which helped in increasing concentration.
It has been very instrumental in my case as i redefine the strategy for my organization. Simple and easy to understand with very good case study literature provided. Thanks guys
a real valuable source of learning positioning and really talented and well educated instructors , my only concern is that Citroen case study that there was no eng subs at all
Very good presentation skills and quality of the informations presented. I would suggest to provide scripts/and presentations to ease the studying process.\n\nBest regards
Great teacher, loved the many examples that were given.\n\nThe only problem I had was with the audio quality when the video was recorded in public.\n\nThank you !
If you want to have a clear map about marketing proccess especially marketing strategy, this MOOC is a must-have course.
it was a great experience and modular course for to under stand market and sell the products in difference environment
This was both highly educational and a great source for practical ideas that I'm already using at work.
Gives a sound and clear knowledge of Positioning and related concepts. Thank you for this platform...
Super informative course. I really loved this course. Thank you professor and thank you IE.
a veces un poco difícil acceder al material de lectura.. pero el curso está muy bien
Great course and explanations were in detail. Would highly recommend this course.
Highly recommended for young entrepreneur and start-up entrepreneur especially.
Wonderful learning with great insights from real life Case Studies, Thanks
Great course! Wonderful learning experience! Would strongly recommend!! :)
It was a great basic course in marketing. Thanks for the knowledge shared.
It was very usefull . It added a lot to my knowledge .Thank you very much
This is an amazing course which is quite interesting and informative.
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