此课程适用人群: This course is aimed at any ambitious, business minded individual who has aspirations to launch their own product or service and/or has an interest in pursuing a career in marketing. A basic understanding of the principles of marketing would be an advantage but it is not essential.


制作方:   IE Business School

Basic Info
Course 2 of 5 in the Marketing Strategy Specialization.
LevelBeginner
Commitment4 weeks of study, 1-2 hours/week
Language
English
How To PassPass all graded assignments to complete the course.
User Ratings
4.6 stars
Average User Rating 4.6See what learners said
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每门课程都像是一本互动的教科书,具有预先录制的视频、测验和项目。

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制作方
IE Business School
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评分和审阅
已评分 4.6,总共 5 个 55 评分

Great course and explanations were in detail. Would highly recommend this course.

I'm learning A LOT! I have a background in marketing strategy, but covering the basics 7 laters in my career I am becoming more up-to-date and remembering things that have been shifted to the back of my head. I recommend this course to beginners as well as people already practicing. Also, I highly recommend taking the entire specialization to get the most out of the new knowledge you will learn as well as a refresher. Who knows, those who are studies and practiced you may learning new things like I have been. Also hearing the things you already know may clarify things you learned a little more as I am experiencing.

Professor Ignacio elaborated the concept of positioning in a detailed manner. 5C's are very nicely explained. The videos are short and engaging which helped in increasing concentration.

Great course for marketers!