Marketing Mix Fundamentals prepares you for arguably the most important stage of bring your product to market - how and where are you going to market it? It sets out a detailed introduction to the four P’s of Marketing (Product, Pricing, Place and Promotion), this course forces you to strategically analyze your product and/or service.
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营销战略 专项课程IE商学院课程信息
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第 3 门课程（共 5 门）
初级
完成时间大约为9 小时
英语（English）
字幕：阿拉伯语（Arabic）, 法语（French）, （欧洲人讲的）葡萄牙语, 意大利语, 越南语, 德语（German）, 俄语（Russian）, 英语（English）, 西班牙语（Spanish）
可灵活调整截止日期
根据您的日程表重置截止日期。
可分享的证书
完成后获得证书
100% 在线
立即开始，按照自己的计划学习。
第 3 门课程（共 5 门）
初级
完成时间大约为9 小时
英语（English）
字幕：阿拉伯语（Arabic）, 法语（French）, （欧洲人讲的）葡萄牙语, 意大利语, 越南语, 德语（German）, 俄语（Russian）, 英语（English）, 西班牙语（Spanish）
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IE商学院
IE Business School is an internationally recognized business school where the leaders of tomorrow shape their ideas and learn to become global citizens. For over 40 years, IE Business School has promoted innovation and change in organizations, equipping managers with an entrepreneurial mindset that generates employment, wealth, and social well-being.
授课大纲 - 您将从这门课程中学到什么
完成时间为 2 小时
Product and Product Policy
At the end of this module, you will understand the elements that encompass a product, including levels, lines and life cycles of a product. You will also understand the role it's life cycle plays in developing a winning product strategy, as well as various ways to categorize products/services.
完成时间为 2 小时
10 个视频 （总计 59 分钟）, 6 个阅读材料, 1 个测验
完成时间为 2 小时
Price and Pricing Policy
At the end of this module you will have taken away an overview of price and the various factors that affect it. You will also be able to use various approaches to strategically price products and services.
完成时间为 2 小时
6 个视频 （总计 48 分钟）, 2 个阅读材料, 1 个测验
完成时间为 2 小时
Channel Management and Retailing
At the end of this module you will know the steps to designing and managing a distribution channel. You will also be able to distinguish the various types of distribution channels and conflicts that arise among them, as well as ways to combat these conflicts. You will also understand the current nature, structure, key players, and future of trade marketing.
完成时间为 2 小时
10 个视频 （总计 66 分钟）, 3 个阅读材料, 1 个测验
完成时间为 3 小时
Marketing Communications
At the end of this module you will be able to construct and manage your own Marketing Communication Mix, after having understood its role and importance in the Marketing Mix as a whole. You will also know how to construct, manage and evaluate advertising and media promotion.
完成时间为 3 小时
13 个视频 （总计 111 分钟）, 5 个阅读材料, 1 个测验
审阅
- 5 stars69.96%
- 4 stars22.80%
- 3 stars5.56%
- 2 stars0.77%
- 1 star0.88%
来自MARKETING MIX FUNDAMENTALS的热门评论
由 BS 提供Mar 28, 2019
I am very much Greatfull to Coursera for giving me this opportunity to have a certified course thank you.
由 SL 提供May 22, 2020
It is one of the best online coursing app.I have learned a lot about marketing etc...
由 RV 提供Nov 1, 2017
Even with my years of marketing experience, I learned so much from this course.
由 KS 提供Jun 20, 2022
This is a well designed course and I'm grateful that i get to study this thr coursera.
关于 营销战略 专项课程
Do you hear the word “marketing” on a daily basis, but aren’t sure what marketing really is or why your business needs it? Do you know that marketing is important to your company, product, or service, but aren’t sure where to start?
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