Marketing Mix Fundamentals prepares you for arguably the most important stage of bring your product to market - how and where are you going to market it? It sets out a detailed introduction to the four P’s of Marketing (Product, Pricing, Place and Promotion), this course forces you to strategically analyze your product and/or service.
IE Business School is an internationally recognized business school where the leaders of tomorrow shape their ideas and learn to become global citizens. For over 40 years, IE Business School has promoted innovation and change in organizations, equipping managers with an entrepreneurial mindset that generates employment, wealth, and social well-being.
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- 4 stars22.80%
- 3 stars5.56%
- 2 stars0.77%
- 1 star0.88%
来自MARKETING MIX FUNDAMENTALS的热门评论
I am very much Greatfull to Coursera for giving me this opportunity to have a certified course thank you.
It is one of the best online coursing app.I have learned a lot about marketing etc...
Even with my years of marketing experience, I learned so much from this course.
This is a well designed course and I'm grateful that i get to study this thr coursera.
关于 营销战略 专项课程
Do you hear the word “marketing” on a daily basis, but aren’t sure what marketing really is or why your business needs it? Do you know that marketing is important to your company, product, or service, but aren’t sure where to start?