学生对 IE商学院 提供的 Positioning: What you need for a successful Marketing Strategy 的评价和反馈

Ok, so the thing is this...

The course is awesome! And really i mean it, because it teaches you the basis to start doing things yourself and it motivates you a lot, but:

1) There is to bad grammar on the essays and documents they give to us.

2) The page from WARC seems to be hacked because everything is a mess.

3) In some videos, the audio is awful

5) Ignacio needs to practice on his speach, because he seems very nervous on every filming

6) Quizes are to tricky. Also, there's to many ambiguous questions that, even for people that works hard to get so much more information from the outside, there is no way we can prove what is wrong or right.

But also i want to say thinks to all the staff that made this course possible, i appreciate a lot the effort you are comiting in making knowledge accesible.

Kind regards!

I am very glad to share that I got opportunity to complete e-learning course on marketing strategy from world class university & very informative lecture on each topic. Entire course content was very exciting & engaging. Now I can make business strategy in more effective way & clearly forecast how this learning can be used to ensure Product marketing & Market share.

I really enjoyed this course! As someone from the science field without any marketing background, I especially like Professor Gafo's systematic and organized breakdown of the marketing process. It serves as a great framework for me to understand positioning. Thank you Professor for all the tools you provided. Learning about what positioning is NOT has been equally helpful. From the reading materials, I appreciated the real life examples of good marketing strategies practiced in different countries. Thank you again!

I like it. This course was interesting and full of knowledge. Thank you Coursera

Great course!

very good

very good course to learn. Good insights

it was a great experience and modular course for to under stand market and sell the products in difference environment

g

V

Good course

Super informative course. I really loved this course. Thank you professor and thank you IE.

excellent course

Good

Good Detailed & very informative course

Very helpful. Clear, easy to understand and entertaining. Thank you

This was both highly educational and a great source for practical ideas that I'm already using at work.

fantastic course

It was a great basic course in marketing. Thanks for the knowledge shared.

Highly recommended for young entrepreneur and start-up entrepreneur especially.

Great course and learning source.

Gives a sound and clear knowledge of Positioning and related concepts. Thank you for this platform...

Thank you. Everything was presented in a very good way. A lot of new topics for me. All tests were not so easy. What made me think and review notes, that was great.

I think in the last test, in question nr 4 was a mistake or bug. As I checked all possibilities, all was negative.

Thank you

Gosia

i

If you want to have a clear map about marketing proccess especially marketing strategy, this MOOC is a must-have course.