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Positioning: What you need for a successful Marketing Strategy, IE商学院

4.5
327 个评分
73 个审阅

课程信息

Positioning is the heart of any Marketing Strategy, the core that you must get right. It does not matter whether you start with a clearly defined target group or with a differential value proposition: you will need end up with a clear segment or segments upon which we build our Marketing Plan. In this course - the second in our Marketing Strategy Specialization - IE professor Ignacio Gafo will guide you through the essential stages of this key marketing process, starting with the basic elements that you will require and deciding on the market segmentation and marketing. The course progresses to examine the key market trends that you will encounter and will provide you with a handy practical toolbox of skills. The course features interviews with industry professionals as well as on location videos where we quiz members of the public on their attitude towards this key concept. After this course you will be in no doubt of where to position your product and which segment you are going to attempt to attract....

热门审阅

创建者 NM

Dec 21, 2016

Professor Ignacio elaborated the concept of positioning in a detailed manner. 5C's are very nicely explained. The videos are short and engaging which helped in increasing concentration.

创建者 LO

Feb 08, 2018

It has been very instrumental in my case as i redefine the strategy for my organization. Simple and easy to understand with very good case study literature provided. Thanks guys

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71 个审阅

创建者 Melanie Wong

Feb 09, 2019

I really enjoyed this course! As someone from the science field without any marketing background, I especially like Professor Gafo's systematic and organized breakdown of the marketing process. It serves as a great framework for me to understand positioning. Thank you Professor for all the tools you provided. Learning about what positioning is NOT has been equally helpful. From the reading materials, I appreciated the real life examples of good marketing strategies practiced in different countries. Thank you again!

创建者 Ajay Birbal

Feb 09, 2019

Course was good. However, they didn't give the PPTs in this one

创建者 Nhat Quang Le

Feb 03, 2019

Great course!

创建者 Shabanova Olga

Jan 19, 2019

I like it. This course was interesting and full of knowledge. Thank you Coursera

创建者 VL

Dec 03, 2018

Outstanding!!

创建者 Apurva Verma

Oct 26, 2018

Good Detailed & very informative course

创建者 Karlanie Ber

Oct 24, 2018

Very helpful. Clear, easy to understand and entertaining. Thank you

创建者 Krishnakumar R

Oct 17, 2018

Good - need to be

创建者 Maradona Suri

Oct 08, 2018

Good

创建者 Sushil Kumar

Oct 07, 2018

excellent course