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Positioning: What you need for a successful Marketing Strategy, IE Business School

315 个评分
69 个审阅


Positioning is the heart of any Marketing Strategy, the core that you must get right. It does not matter whether you start with a clearly defined target group or with a differential value proposition: you will need end up with a clear segment or segments upon which we build our Marketing Plan. In this course - the second in our Marketing Strategy Specialization - IE professor Ignacio Gafo will guide you through the essential stages of this key marketing process, starting with the basic elements that you will require and deciding on the market segmentation and marketing. The course progresses to examine the key market trends that you will encounter and will provide you with a handy practical toolbox of skills. The course features interviews with industry professionals as well as on location videos where we quiz members of the public on their attitude towards this key concept. After this course you will be in no doubt of where to position your product and which segment you are going to attempt to attract....


创建者 NM

Dec 21, 2016

Professor Ignacio elaborated the concept of positioning in a detailed manner. 5C's are very nicely explained. The videos are short and engaging which helped in increasing concentration.

创建者 LO

Feb 08, 2018

It has been very instrumental in my case as i redefine the strategy for my organization. Simple and easy to understand with very good case study literature provided. Thanks guys


67 个审阅

创建者 VL

Dec 03, 2018


创建者 Apurva Verma

Oct 26, 2018

Good Detailed & very informative course

创建者 Karlanie Ber

Oct 24, 2018

Very helpful. Clear, easy to understand and entertaining. Thank you

创建者 Krishnakumar R

Oct 17, 2018

Good - need to be

创建者 Maradona Suri

Oct 08, 2018


创建者 Sushil Kumar

Oct 07, 2018

excellent course

创建者 Ihsan Mani

Oct 06, 2018

Super informative course. I really loved this course. Thank you professor and thank you IE.

创建者 Shashavalli P

Oct 05, 2018

Good course

创建者 Chozha Deepan

Sep 29, 2018


创建者 Chetan sadanand

Sep 29, 2018

Video needs to be still ellborative