课程信息
7,360 次近期查看

100% 在线

立即开始,按照自己的计划学习。

可灵活调整截止日期

根据您的日程表重置截止日期。

完成时间大约为9 小时

英语(English)

字幕:英语(English), 西班牙语(Spanish)

您将获得的技能

History Of AdvertisingAdvertisingAdvertising StrategyAdvertising Techniques
学习Course的学生是
  • Marketing Specialists
  • Editors
  • Public Relations Specialists
  • Marketers
  • Account Managers

100% 在线

立即开始,按照自己的计划学习。

可灵活调整截止日期

根据您的日程表重置截止日期。

完成时间大约为9 小时

英语(English)

字幕:英语(English), 西班牙语(Spanish)

教学大纲 - 您将从这门课程中学到什么

1
完成时间为 2 小时

What is advertising and where did it come from?

5 个视频 (总计 81 分钟), 1 个阅读材料, 1 个测验
5 个视频
1.2 A Brief History of Advertising in America 25分钟
1.3 Media and Advertising 27分钟
1.4 About the Hartman Center at Duke University 2分钟
1.5 About the Advertising Educational Foundation 2分钟
1 个阅读材料
What Is Advertising?10分钟
1 个练习
Week 1 Quiz20分钟
2
完成时间为 2 小时

Am I being manipulated by advertising?

3 个视频 (总计 63 分钟), 1 个阅读材料, 1 个测验
3 个视频
2.2 Public Perception of the Advertising Profession 19分钟
2.3 Ethics and Advertsing 20分钟
1 个阅读材料
Am I Being Manipulated?10分钟
1 个练习
Week 2 Quiz20分钟
3
完成时间为 2 小时

What's in an ad beyond that which meets the eye?

3 个视频 (总计 73 分钟), 1 个阅读材料, 1 个测验
3 个视频
3.2 Interpreting TV Commercials 22分钟
3.3 Thinking about Interpretation 26分钟
1 个阅读材料
What's in an Ad Beyond That Which Meets the Eye?10分钟
1 个练习
Week 3 Quiz20分钟
4
完成时间为 2 小时

How do ads get made?

3 个视频 (总计 62 分钟), 1 个阅读材料, 1 个测验
3 个视频
4.2 Creativity Case Study 19分钟
4.3 The Role of Research in Advertising 24分钟
1 个阅读材料
How Do Ads Get Made?10分钟
1 个练习
Week 4 Quiz 20分钟
4.7
69 个审阅Chevron Right

17%

通过此课程获得实实在在的工作福利

20%

加薪或升职

来自广告与社会的热门评论

创建者 KDJun 15th 2018

What a great course! As an owner of an agency, a marketer and advertiser, I found it very eye opening and enjoyable. I learned a lot that I can apply to our business. Thank you Professor O'Barr.

创建者 GGMay 3rd 2017

I will never look at advertising with the same eyes. It made me understand a lot of our current society and economy. Really suggested if you want to become a more informed citizen and consumer.

讲师

Avatar

Professor William M. O'Barr

Professor
Cultural Anthropology, Sociology and English

关于 杜克大学

Duke University has about 13,000 undergraduate and graduate students and a world-class faculty helping to expand the frontiers of knowledge. The university has a strong commitment to applying knowledge in service to society, both near its North Carolina campus and around the world....

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