课程信息
8,018 次近期查看

Learner Career Outcomes

17%

通过此课程获得实实在在的工作福利

20%

加薪或升职

100% 在线

立即开始,按照自己的计划学习。

可灵活调整截止日期

根据您的日程表重置截止日期。

完成时间大约为9 小时

英语(English)

字幕:英语(English), 西班牙语(Spanish)

您将获得的技能

History Of AdvertisingAdvertisingAdvertising StrategyAdvertising Techniques

Learner Career Outcomes

17%

通过此课程获得实实在在的工作福利

20%

加薪或升职

100% 在线

立即开始,按照自己的计划学习。

可灵活调整截止日期

根据您的日程表重置截止日期。

完成时间大约为9 小时

英语(English)

字幕:英语(English), 西班牙语(Spanish)

教学大纲 - 您将从这门课程中学到什么

1
完成时间为 2 小时

What is advertising and where did it come from?

5 个视频 (总计 81 分钟), 1 个阅读材料, 1 个测验
5 个视频
1.2 A Brief History of Advertising in America 25分钟
1.3 Media and Advertising 27分钟
1.4 About the Hartman Center at Duke University 2分钟
1.5 About the Advertising Educational Foundation 2分钟
1 个阅读材料
What Is Advertising?10分钟
1 个练习
Week 1 Quiz20分钟
2
完成时间为 2 小时

Am I being manipulated by advertising?

3 个视频 (总计 63 分钟), 1 个阅读材料, 1 个测验
3 个视频
2.2 Public Perception of the Advertising Profession 19分钟
2.3 Ethics and Advertsing 20分钟
1 个阅读材料
Am I Being Manipulated?10分钟
1 个练习
Week 2 Quiz20分钟
3
完成时间为 2 小时

What's in an ad beyond that which meets the eye?

3 个视频 (总计 73 分钟), 1 个阅读材料, 1 个测验
3 个视频
3.2 Interpreting TV Commercials 22分钟
3.3 Thinking about Interpretation 26分钟
1 个阅读材料
What's in an Ad Beyond That Which Meets the Eye?10分钟
1 个练习
Week 3 Quiz20分钟
4
完成时间为 2 小时

How do ads get made?

3 个视频 (总计 62 分钟), 1 个阅读材料, 1 个测验
3 个视频
4.2 Creativity Case Study 19分钟
4.3 The Role of Research in Advertising 24分钟
1 个阅读材料
How Do Ads Get Made?10分钟
1 个练习
Week 4 Quiz 20分钟
4.7
73 条评论

来自广告与社会的热门评论

创建者 KDJun 15th 2018

What a great course! As an owner of an agency, a marketer and advertiser, I found it very eye opening and enjoyable. I learned a lot that I can apply to our business. Thank you Professor O'Barr.

创建者 GGMay 3rd 2017

I will never look at advertising with the same eyes. It made me understand a lot of our current society and economy. Really suggested if you want to become a more informed citizen and consumer.

讲师

Image of instructor, Professor William M. O'Barr

Professor William M. O'Barr

Professor
Cultural Anthropology, Sociology and English

关于 杜克大学

Duke University has about 13,000 undergraduate and graduate students and a world-class faculty helping to expand the frontiers of knowledge. The university has a strong commitment to applying knowledge in service to society, both near its North Carolina campus and around the world....

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