Social media platforms are driven by digital advertising. As a result, social media advertising is affordable and can be purchased at almost any budget. Targeting options in social media advertising are also sophisticated. It is possible to tailor ads around a user’s behaviors (e.g., likes, posts and clicks). This course unpacks small business use cases of Facebook, Instagram and Twitter advertising. From basic campaigns, to advanced techniques including lookalike modeling and audience retargeting, this course shows how to effectively advertise on three major social media platforms.
提供方
Digital Advertising Strategy 专项课程科罗拉多大学波德分校课程信息
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完成后获得证书
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第 3 门课程（共 4 门）
可灵活调整截止日期
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初级
完成时间大约为10 小时
英语（English）
字幕：英语（English）
您将学到的内容有
Identify social media advertising types that are likely to succeed
Understand the different types of social media ads
Implement effective social media targeting parameters to match desired audiences
Execute social media advertising campaigns
可分享的证书
完成后获得证书
100% 在线
立即开始，按照自己的计划学习。
第 3 门课程（共 4 门）
可灵活调整截止日期
根据您的日程表重置截止日期。
初级
完成时间大约为10 小时
英语（English）
字幕：英语（English）
提供方
科罗拉多大学波德分校
CU-Boulder is a dynamic community of scholars and learners on one of the most spectacular college campuses in the country. As one of 34 U.S. public institutions in the prestigious Association of American Universities (AAU), we have a proud tradition of academic excellence, with five Nobel laureates and more than 50 members of prestigious academic academies.
教学大纲 - 您将从这门课程中学到什么
完成时间为 2 小时
Case Study
Through an hour long case-study, Rob Drews of Placewise will walk through how a small business, City Center Shopping mall, successfully leveraged Facebook and Instagram to satisfy an array of business objectives.
完成时间为 2 小时
5 个视频 （总计 21 分钟）, 5 个阅读材料, 1 个测验
5 个视频
Objective 1 - Increase Sales6分钟
Objective 2 - Increase Value2分钟
Objective 3 - Increase Traffic2分钟
Objective 4 - Grow and Engage4分钟
5 个阅读材料
Wired Magazine - Online Ad Targeting Does Work as Long as it's Not Creepy15分钟
PPC Hero - Pros and Cons of Top Social Media Advertising Platforms15分钟
The Next Web - The complete beginner’s guide to social media benchmarks15分钟
IMPORTANT: A Note about Course Assessments10分钟
Optional Assignment #1: Conceptual Strategy Practice10分钟
1 个练习
Case Study Quiz15分钟
完成时间为 2 小时
Facebook is the largest and farthest reaching social media platform. Facebook offers robust location and interest based social media targeting. Facebook collects a lot of data about consumers, for the primary aim of serving more relevant advertising. A wide variety of ad types on Facebook exist, each suited to specific objectives. Basic campaign and ad creation in the Twitter ads platform is covered. This module also touches on budgeting, limitations and current trends in Facebook advertising.
完成时间为 2 小时
9 个视频 （总计 62 分钟）, 5 个阅读材料, 1 个测验
9 个视频
Targeting Parameters14分钟
Facebook Pixel10分钟
Payment Models and Ad Elements8分钟
Budgeting and Trends5分钟
Introduction to Facebook Ads Manager46
Choosing an Objective1分钟
Ad Set Creation7分钟
Ad Creation4分钟
5 个阅读材料
What is a Facebook pixel?15分钟
Facebook advertising cost15分钟
How to use Facebook offer ads to drive sales15分钟
What is a Facebook split test?15分钟
Optional Assignment #2: Targeting Parameters10分钟
1 个练习
Facebook
完成时间为 1 小时
Instagram advertising provides the option to capture audiences and engage them with compelling photos and short videos. Instagram is home to many influencers, and as a result consumers of Instagram use it to digest high quality content based on interests. In recent years, many startups and small businesses have had luck directly selling products on Instagram. This module goes from campaign advice to pro-tips and shows how basic Instagram campaigns are set up in the Facebook Ads manager.
完成时间为 1 小时
7 个视频 （总计 27 分钟）, 4 个阅读材料, 1 个测验
7 个视频
Who Advertises on Instagram2分钟
Instagram Ad Features3分钟
Instagram Ad Objectives1分钟
Example Instagram Campaigns1分钟
Instagram Benchmarks and Limitations5分钟
Instagram Ad Setup1分钟
4 个阅读材料
Get Started With Instagram Ads10分钟
Instagram Shopping Ads10分钟
Everything You Need to Know About Instagram Ad Features10分钟
Optional Assignment #3: Instagram Case Study10分钟
1 个练习
Instagram
完成时间为 2 小时
Twitter is a social media of niche interests and breaking news. Celebrities, journalists and industry experts alike all use platform. Twitter can be useful to target niche audiences. This module walks through campaign types and creative best practices for Twitter’s Ad platform. Basic campaign creation in the Twitter ads platform is also covered.
完成时间为 2 小时
9 个视频 （总计 76 分钟）, 4 个阅读材料, 1 个测验
9 个视频
Interests8分钟
Ad Types8分钟
Campaign Types8分钟
Creative Best Practices12分钟
Targeting Failures and Limitations8分钟
Unpacking Click Results9分钟
Creating a Twitter Campaign9分钟
Ads Manager, Tweet Analytics and Customer Insights56
4 个阅读材料
Get Started with Twitter Ads10分钟
Twitter Ad Options10分钟
Available Targeting Options on Twitter10分钟
Optional Assignment #4: Twitter Case Study10分钟
1 个练习
Twitter15分钟
审阅
来自SOCIAL MEDIA ADVERTISING的热门评论
由 MA 提供Jun 25, 2020
It was an amazing learning experience. I would recommend this courses to everyone who has a passion for social media marketing and wants to understand that universe thoroughly.
由 IS 提供Jul 29, 2020
Really learned a lot from this course. The concept of lookalike audiences and twitter campaigns was new to me and I'm feeling pretty confident in it now.
由 SM 提供Jun 18, 2020
A Great Course! Must for those who wants to explore the various methods of advertising their brands, products via the various mediums available online.
由 NS 提供May 30, 2020
Course is really good. Please provide internship opportunity after the completion so that we can get hands on experience on the same.
关于 Digital Advertising Strategy 专项课程
This specialization takes a critical look at digital advertising tactics for small business. Students will learn how to generate and launch ad campaigns on small budgets with limited-to-no design skills. These courses include: 1) search (Google Ads), 2) social media (Facebook, Instagram and Twitter) and 3) native advertising (Taboola). Students who complete our search course will also gain a résumé credential through the official Google Ads Search Certification and a certification through programmatic advertising leader, The Trade Desk.
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