Social media platforms are driven by digital advertising. As a result, social media advertising is affordable and can be purchased at almost any budget. Targeting options in social media advertising are also sophisticated. It is possible to tailor ads around a user’s behaviors (e.g., likes, posts and clicks). This course unpacks small business use cases of Facebook, Instagram and Twitter advertising. From basic campaigns, to advanced techniques including lookalike modeling and audience retargeting, this course shows how to effectively advertise on three major social media platforms.
CU-Boulder is a dynamic community of scholars and learners on one of the most spectacular college campuses in the country. As one of 34 U.S. public institutions in the prestigious Association of American Universities (AAU), we have a proud tradition of academic excellence, with five Nobel laureates and more than 50 members of prestigious academic academies.
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来自SOCIAL MEDIA ADVERTISING的热门评论
It was an amazing learning experience. I would recommend this courses to everyone who has a passion for social media marketing and wants to understand that universe thoroughly.
Really learned a lot from this course. The concept of lookalike audiences and twitter campaigns was new to me and I'm feeling pretty confident in it now.
A Great Course! Must for those who wants to explore the various methods of advertising their brands, products via the various mediums available online.
Course is really good. Please provide internship opportunity after the completion so that we can get hands on experience on the same.
关于 Digital Advertising Strategy 专项课程