课程信息
4.4
156 个评分
37 个审阅
According to the U.S. Bureau of Labor Statistics, in the current economy, Americans shift jobs every 4-5 years, which translates into 8-10 job transitions, including several career changes, over one’s life time. With competition for jobs on the rise, a person’s continuing employability and career success are increasingly defined by his or her mastery of individual career development and the ability to effectively "manage oneself" (P. Drucker). In this course, you will learn how to think strategically and professionally about your career self-management. Through this course you'll develop an objective, external view of your marketable skills as a solid foundation for building a strong career brand. In particular, you'll be able to: - explain why developing a protean and boundaryless career perspective based on transferable (portable) skills is advantageous for continuing employability and career growth; - design your portable skills portfolio, identify and examine critically important competencies underpinning your transferable skills, and analyze your career self-management competency gaps; - increase self-awareness, pinpoint your career goals, and envision your future work self; - recognize the central role of self-management for developing transferable, marketable, skills and create a customized self-management information system (Career Development Lab) for ongoing personal development and professional growth; - conduct a thorough, competency-based job analysis in your area of interest and examine practices of evidence-based, data-driven competitive employee selection; -implement your newly developed skills for crafting effective selection criteria statements and refining your job applications....
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100% 在线课程

立即开始,按照自己的计划学习。
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建议:6 weeks of study, 3-5 hours/week

完成时间大约为16 小时
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English

字幕:English, Vietnamese, Romanian, Chinese (Simplified)
Stacks
Globe

100% 在线课程

立即开始,按照自己的计划学习。
Calendar

可灵活调整截止日期

根据您的日程表重置截止日期。
Clock

建议:6 weeks of study, 3-5 hours/week

完成时间大约为16 小时
Comment Dots

English

字幕:English, Vietnamese, Romanian, Chinese (Simplified)

教学大纲 - 您将从这门课程中学到什么

1

章节
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完成时间为 2 小时

Getting Started

To achieve a competitive edge on the job market, one needs to stand out by creating, managing, and communicating a strong career brand. The introductory module takes you through all stages of career brand building providing a bird's-eye view of the specialization. By completing Week 1, you'll be able to identify critical factors for career success in today's economy and recognize that building a strong career brand requires a combination of superior marketable skills and a powerful personal image. You will begin developing a personalized self-management information system and set up your Career Development Lab.Your instructors for this week are Amy Giaculli and Val Chukhlomin....
Reading
6 个视频(共 26 分钟), 7 个阅读材料, 1 个测验
Video6 个视频
A skill to get skilled8分钟
Why career branding?4分钟
Career Development Lab: An Introduction3分钟
How to setup your self-management information system2分钟
How should I use the CDL templates?2分钟
Reading7 个阅读材料
21st Century Careers10分钟
Optional Bonus Interview: Career Selfie: A KMVT15's Grace Trafton interview with Dr. Tracey Wilen10分钟
Career Development Lab: The Weekly Schedule10分钟
How this course works10分钟
Optional reading10分钟
Course developers and contributors10分钟
Reuse of course video content10分钟
Quiz1 个练习
Week 1 Practice quiz8分钟

2

章节
Clock
完成时间为 2 小时

Understanding careers and career skills

Managing and branding your career to align with a dynamic employment landscape, and with your personal interests, values, and goals requires ongoing skill development.  In Week 2, you will learn how to develop a skill-based view of yourself, with particular attention to transferable skills. Using a competency framework, you will examine your knowledge, skills, abilities, and attitudes as they relate to your career self-management. You instructor for this week is Michele Forte. CDL Workout facilitators are Amy Giaculli and Val Chukhlomin....
Reading
10 个视频(共 62 分钟), 3 个测验
Video10 个视频
Boundaryless versus traditional careers4分钟
VUCA work environments4分钟
Knowledge, skills, abilities, competencies, and credentials4分钟
Employability, soft and hard skills, self-management5分钟
Career fitness gear and competency gaps7分钟
O*Net: Exercise4分钟
Employability: An Interview with Tom Lindsley22分钟
What have we learned in Week 2?1分钟
Week 2 CDL Workouts (pdf attached)4分钟
Quiz3 个练习
Week 2 Practice quiz 16分钟
Week 2 Practice quiz 26分钟
What have we learned in Week 2?16分钟

3

章节
Clock
完成时间为 4 小时

Crafting career self-strategy

By completing Week 3, you will be able to apply the tools of career self-management such as mapping your skill base in the Volatile Uncertain Complex Ambiguous (VUCA) environment. You will be able to implement self-discovery skills and better define your career goals and Future work self! You instructor for this week is Kymn Rutigliano, CDL Workouts facilitators are Amy Giaculli and Val Chukhlomin. ...
Reading
9 个视频(共 37 分钟), 3 个阅读材料, 4 个测验
Video9 个视频
The power of self discovery: Your personality (pdf attached)3分钟
The power of self discovery: Your core values (pdf attached)5分钟
Personal mission statement: Exercise (pdf attached)5分钟
The power of self management6分钟
The power of your career goals and future work self5分钟
Core values and personal mission: An interview with Jason Collins4分钟
What have we learned in Week 3?分钟
Week 3 CDL Workouts (pdf attached)4分钟
Reading3 个阅读材料
The future of work and skills by Dr. Tracey Wilen10分钟
You are always changing: Your future self by Dr. Dan Gilbert10分钟
Powerful tools of self-discovery and self-management10分钟
Quiz3 个练习
Week 3 Practice quiz 110分钟
Week 3 Practice quiz 214分钟
What have we learned in Week 3?14分钟

4

章节
Clock
完成时间为 2 小时

How to be competitive on the job market

In Week 4, you will analyze the competitive job market environment and job descriptions. You will also assess your mastery of critical tasks and your competency performance level. In addition, we will introduce SWOT and the Dashboard, which are two metrics that you can apply to gain a competitive advantage for your next job. You instructor for this week is John Beckem. CDL Workout facilitators are Amy Giaculli and Val Chukhlomin....
Reading
10 个视频(共 52 分钟), 3 个测验
Video10 个视频
Your competitive job market environment3分钟
Job analysis3分钟
Mastery6分钟
Competitve advantage: SWOT5分钟
Competitive advantage: Dashboard4分钟
Skills and competencies: Exercise (pdf attached)2分钟
Entering the job market: An interview with Richard Sellers19分钟
What have we learned in Week 4?分钟
Week 4 CDL Workouts (pdf attached)5分钟
Quiz3 个练习
Week 4 Practice quiz 118分钟
Week 4 Practice quiz 212分钟
What have we learned in Week 4?12分钟
4.4

热门审阅

创建者 NIAug 12th 2016

Great course with very useful enlightening on career brand management and very useful tools and links to know yourself more, to better prepare for career development.

创建者 MKOct 5th 2017

If your looking to revitalize or advance your career, this course will help you become a self- directed learner and seek out opportunities to enhance your portfolio.

讲师

Dr. Valeri Chukhlomin

Professor
SUNY Empire State College

Dr. Michele Forte

Assistant Professor, SUNY Empire State College
Community and Human Services

Dr. Kymn Harvin Rutigliano

Assistant Professor
SUNY Empire State College

Dr. John M. Beckem II

Assistant Professor of Finance and Management Studies
State University of New York, Empire State College

Dr. Tonka Jokelova

Coordinator of Curriculum and Instructional Design
SUNY Empire State College

Amy Giaculli

Assessment Specialist
SUNY Empire State College

关于 The State University of New York

The State University of New York, with 64 unique institutions, is the largest comprehensive system of higher education in the United States. Educating nearly 468,000 students in more than 7,500 degree and certificate programs both on campus and online, SUNY has nearly 3 million alumni around the globe....

关于 Career Brand Management 专项课程

In the business world, smart organizations use branding and strategic management techniques to differentiate themselves from their competition and to achieve a competitive advantage. In this Specialization, you will learn how to use proven brand management methods and tools for individual career development in competitive job environments. You will gain knowledge and analytical skills for career self-management and learn techniques for career brand building. You will create a robust self-management information system that will help you self-organize and increase your human capital by building high demand employability skills. During each week of the Specialization, you will be practicing various career branding techniques in your custom-built, individual Career Development Lab. The final Capstone Project is designed as a training facility where you will create your evidence-based portfolios, professional development plans, personal self-marketing and branding strategies, presentations, and public profiles....
Career Brand Management

常见问题

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

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