课程概述

How do consumers see your brand relative to your competitors? How should a new product be positioned when it’s launched? Which customer segments are most interested in our current offerings? For these questions and many others, surveys remain the tried and true method for gaining marketing insights. From one-off customer satisfaction surveys to brand tracking surveys that are administered on a continuous basis, they provide the information that marketers need to understand how their products, services and brands are seen by consumers. In Analytic Methods for Survey Data, learners will become familiar with established statistical methods for converting survey responses to insights that can support marketing decisions. Techniques discussed include factor analytics, cluster analysis, discriminant analysis and multi-dimensional scaling. These techniques are presented within the STP (Segmentation, Positioning, Targeting) Framework, enabling learners to apply the analytic techniques to develop a marketing strategy. It is recommended that you complete the Meaningful Marketing Insights course offered by Coursera before taking this course. Note: This course would require using XL Stat, an Excel Add-on that students would need to purchase. XL Stat offers a 30-day free trial, so students could complete this course without incurring additional expense....

学生对艾莫利大学提供的 Survey analysis to Gain Marketing Insights 的评价和反馈

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学生对 艾莫利大学 提供的 Survey analysis to Gain Marketing Insights 的评价和反馈

课程概述

热门审阅

1 - Survey analysis to Gain Marketing Insights 的 8 个评论（共 8 个）

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热门在线课程

热门在线专项课程

在线证书

在线学位课程

Coursera

社区

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学生对艾莫利大学提供的 Survey analysis to Gain Marketing Insights 的评价和反馈