课程信息
4.3
30 个评分
3 个审阅
专项课程
100% 在线

100% 在线

立即开始,按照自己的计划学习。
可灵活调整截止日期

可灵活调整截止日期

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完成时间(小时)

完成时间大约为5 小时

建议:6 hours/week...
可选语言

英语(English)

字幕:英语(English)
专项课程
100% 在线

100% 在线

立即开始,按照自己的计划学习。
可灵活调整截止日期

可灵活调整截止日期

根据您的日程表重置截止日期。
完成时间(小时)

完成时间大约为5 小时

建议:6 hours/week...
可选语言

英语(English)

字幕:英语(English)

教学大纲 - 您将从这门课程中学到什么

1
完成时间(小时)
完成时间为 1 小时

Introduction to Factor Analysis

This module will provide readings and discussions to provide an introduction to the topic of Factor Analysis. It is recommended that you complete the Meaningful Marketing Insights course offered by Coursera before taking this course....
Reading
2 个视频 (总计 20 分钟), 3 个阅读材料, 1 个测验
Video2 个视频
Using Factor Analysis to Identify Underlying Constructs - Part 29分钟
Reading3 个阅读材料
Collecting and Reporting Survey Results10分钟
The Sharing Economy10分钟
Module 1 "Walk-through"20分钟
Quiz1 个练习
Module 1 Quiz10分钟
2
完成时间(小时)
完成时间为 1 小时

Implementing Factor Analysis

This module will provide lectures and exercises that will inform students on how to determine the number of factors to consider in your analysis and to evaluate the fit of the data....
Reading
3 个视频 (总计 29 分钟), 1 个阅读材料, 2 个测验
Video3 个视频
Using Factor Analysis to Identify Underlying Constructs - Part 49分钟
Using Factor Analysis to Identify Underlying Constructs - Part 59分钟
Reading1 个阅读材料
Module 2 "Walk-through"20分钟
Quiz2 个练习
Practice Quiz - Module 215分钟
Module 2 Quiz10分钟
3
完成时间(小时)
完成时间为 2 小时

Customer Segmentation

This module will introduce components of customer segmentation to students. Students will use this knowledge to be able to analyze data and make more informed business decisions....
Reading
3 个视频 (总计 42 分钟), 4 个阅读材料, 2 个测验
Video3 个视频
Customer Segmentation - Part 210分钟
Customer Segmentation - Part 315分钟
Reading4 个阅读材料
In Retail, Profiling for Profit10分钟
Delta Changes SkyMiles to Require Minimum Spend10分钟
Starbucks in changing its rewards program, and people are not happy about it10分钟
Module 3 "Walk-through"20分钟
Quiz2 个练习
Practice Quiz - Module 315分钟
Module 35分钟
4
完成时间(小时)
完成时间为 1 小时

Perceptual Maps

This module will explain and describe perceptual maps. Students will be able to create perceptual maps and also analyze data from perceptual maps....
Reading
2 个视频 (总计 22 分钟), 2 个阅读材料
Video2 个视频
Building Perceptual Maps - Part 29分钟
Reading2 个阅读材料
A Better Way to Map Brand Strategy:10分钟
Five Steps to Change the Perception of Your Brand10分钟
4.3
3 个审阅Chevron Right

热门审阅

创建者 EWDec 6th 2017

Great course, with a much broader content than reflected in the title, allowing to gain insight by using regression analysis of survey data.

讲师

Avatar

David Schweidel

Associate Professor of Marketing
Goizueta Business School

关于 Emory University

Emory University, located in Atlanta, Georgia, is one of the world's leading research universities. Its mission is to create, preserve, teach and apply knowledge in the service of humanity....

关于 Foundations of Marketing Analytics 专项课程

In this specialization you will learn how to: • Find, extract, organize and describe data to support business decisions • Identify, quantify and interpret relationships between variables • Derive customer insights from your data • Develop spreadsheet models to analyze data, evaluate risk and optimize business decisions • Present and justify a course of action to management The capstone project will give you an opportunity to apply what has been covered in the specialization to solve a marketing analytics problem....
Foundations of Marketing Analytics

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