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学生对 悉尼新南威尔士大学 提供的 Transmedia Storytelling: Narrative worlds, emerging technologies, and global audiences 的评价和反馈

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164 条评论


Transmedia storytelling is the practice of designing, sharing, and participating in a cohesive story experience across multiple traditional and digital delivery platforms - for entertainment, advertising and marketing, or social change. Have you ever read a book, seen a movie, watched a television show, or played a game that centred around different aspects of a larger story or universe? You may be familiar with popular examples of such universes like Star Wars, Marvel, and The Walking Dead (to name a few). How do the professionals develop such expansive narratives? How do they ensure that each element stays true to the original story? How do they innovatively use different technologies to share the stories, grow audiences and create an active and involved community of fans? More and more, we are also engaging with elements or franchises of larger and more complex stories across a much more diverse range of platforms like interactive web experiences, social media communities, mobile devices, theme parks, and even augmented and virtual reality. A major challenge that current and future storytellers face is being able to engage different audiences in a story that is seamlessly told across all of these different platforms. WHAT WILL I LEARN? This course will help you to design a strategy for developing and telling your own transmedia story. You will learn about what it takes to: • Shape your ideas into compelling and well structured narratives and complex story worlds • Identify, understand, and engage different audiences in your stories • Create cohesive user experiences across different platforms • Evaluate existing and emerging technologies to share your story with the world, and help your audience participate in the larger storyworld you create The course provides you with a unique, authentic, and industry relevant learning opportunity. You will have access to current theory, industry examples and advice and undertake learning activities that will equip you with the tools you need to start developing your own ideas. WHO WILL MY INSTRUCTORS BE? You will learn effective transmedia design strategies from leading UNSW Australia Art & Design academics. You will also examine case studies that demonstrate how amazing ideas, technology and audience contributions can be brought together to create dynamic storyworlds. You'll see examples of major, successful transmedia storytelling projects involving movies, digital entertainment, gaming, virtual reality and more. In collaboration with our industry partner X Media Lab, the course will give you inside access to the personal stories, insight and advice of the following innovative transmedia storytelling professionals from Hollywood USA, Canada and Australia. • Susan Bonds, 42 Entertainment, Los Angeles, USA • Flint Dille, Screenwriter, Game Designer and Novelist, Los Angeles, USA • Cindi Drennan, Illuminart, Australia • Tom Ellard, UNSW Art & Design, Sydney, Australia • Catherine Fargher, Dr Egg Digital, Sydney, Australia • Hal Hefner, 3AM Creative, USA • Brian Seth Hurst, StoryTech, Los Angeles, USA • Henry Jenkins, School for Communication and Journalism, University of Southern California, USA • Mikey Leung, Digital Storytellers, Sydney, Australia • Alex Lieu, 42 Entertainment, Los Angeles, USA • Geoffrey Long, Annenberg Innovation Lab, University of Southern California, USA • John McGhee, UNSW Art & Design, Sydney, Australia • Joseph Narai, Transmedia Entertainment, Sydney, Australia • Jeff Nicholas, The Uprising Creative, Los Angeles, USA • Sergio Paez, Graphic Artist working in animation, TV, video games, and film. Co Founder, StoryboardArt, California, USA • Steve Peters, No Mimes Media, Los Angeles, USA • Stuart Samuels, Stuart Samuels Productions, Toronto, Canada • Charles Santoso, Concept Artist, Sydney, Australia • Seth Shapiro, New Amsterdam Media, Los Angeles, USA • Scott Snibbe, Eyegroove, San Francisco, USA • Tracey Taylor, The Pulse, Sydney, Australia • Robert Tercek, Public Speaker, Digital Media Strategist, and Executive Leader for Creative Ventures and Business Innovation, • University of Southern California, USA • Kevin Williams, Founder & Director of KWP Ltd and DNA Association, UK • Brent Young, Super 78, Los Angeles, USA • Maya Zuckerman, Transmedia SF, San Francisco, USA COURSE CONTENT DEVELOPMENT Karin Watson, Iman Irannejad, and Dr. Simon McIntyre....



Apr 27, 2020

Great Course. Love the inputs from all the professionals and the various tools and methods provided to the students to complete the modules. Very interesting and enriching. Thank you


Jun 23, 2020

All aspects of story telling and trans media story telling are discussed. The resource persons shared their experiences very effectively to keep the interest building. Thank you!


1 - Transmedia Storytelling: Narrative worlds, emerging technologies, and global audiences 的 25 个评论(共 159 个)

创建者 J-Man

Feb 07, 2019

Although this course was thorough it felt very laborious very quickly. I understand the subject is complex but it really seemed like a large percentage of the start was hammering home the definition of the subject as apposed to teaching about it. I'm not sure I took much away from this course unfortunately despite the amount of great thinkers and obviously successful interviewees it had.

创建者 Joyce S

Mar 13, 2017

This was a great course. Well structured into the four areas you need to understand to build transmedia experiences. Loved the mix of industry stories with lectures.

My biggest bug bear is that ALL of the content is delivered via video. The transcripts are there, but they don't read well on their own. I would really love an eBook to go with this course for future reference.

创建者 LeAttol ( E L

Mar 23, 2018

Very engaging. I have not seen this level of interviewing before. It's very educational and intensive. But less so on the education side, more on the motivational one. -L

创建者 Emese K

Sep 11, 2017

this is one of the best courses I have ever taken. So professional, helpful, insightful yet encouraging. Totally a must-take if you interested in content marketing.

创建者 Pablo S G

Feb 04, 2017

I Really enjoyed the course. It was very helpful. I have lots of books and papers to read deeply and investigate how to improve my future projects. Well done!! :)

创建者 Roberto N C

Feb 01, 2019

I expected more from the course, although I definitely learned something new, and a part of the contents helped me a lot to generate new projects. However, I realized that the same course is available for free on the UNSW website, I paid for the certificate, and it is only for completing the course. I am disappointed that I paid for the certificate. It did change a lot for me, I learn new and exciting things

创建者 Robert K

May 01, 2019

Great course, gives a first overview of the elements of Transmedia Storytelling. Interesting insights into the movie world of Hollywood as well as into other producers of contemporary media. The course has provided some ideas that i had not considered before after being 20 years in the Marketing and Advertising industry.

Very well structured content, easy to understand lectures even for students with non-English mother language. Loads of additional non-compulsory content for those interested in knowing more.

Entertaining and Educational lectures in manageable time consumption. Finally: nice certificate on my wall. First one from Australia ; )))

Course recommended!

创建者 Irene S

May 19, 2019

The course helped me a lot to develop skills besides the writing of the story. Especially the way to use stories for social change and the analyzing of who my audience is where essential. I am in progress to develop a creative project to empower children. Children with a difficult background can gain strength through that. On the other hand, I want to raise awareness for educators, teachers, and parents. They do have a different experience than the children. The user' journey map helped a lot with this. So I gained valuable tools to put my project further.

创建者 Mariela d P R B

Jun 09, 2017

This is an outstanding course and I highly recommend it to people who want to get familiar with the topic and also to those who want to start a career as a transmedia storyteller. The course structure is motivating and coherent (key concept explanations, interviews to a number of world leading transmedia professionals to learn practical tips and strategies, practical activities). Furthermore, recommended readings and sites are useful to complement the course material. Finally, there is a project for participants to apply their knowledge and creativity.

创建者 Yann C

Jul 04, 2017

I'm a storyteller, music and image maker with some experience in illustration and design. Technology has played a big part in what I do.

This course is an essential resource for anyone venturing into cross-platform storytelling.

The information contained in the curriculum come from seasoned professionals and invested academics. All of them are pushing the boundaries of what is possible in 2017 and reflecting on what the future of storytelling looks like.

I found plenty of ideas to help me draw a strategy for my own work, I highly recommended it.

创建者 Georgina G

Nov 21, 2016

This course is very good. After reading a few very good books con Transmedia, and taking a few courses on Transmedia related topics, I can tell this is THE course that has really made me think I can do it. It provides information, examples and advices to meet the requirements to build a transmedia world with meaningful and engaging experiences. After this course I feel I know how to move on with the idea of Transmedia I had in mind when I started the course. Thank you to all the excellent teachers and congratulations for this wonderful course!

创建者 Michael K

Apr 14, 2017

This is a great course! Lots to think about. It turns out Transmedia Storytelling is a lot harder than you might think. It's not just branding across different channels. The course is clear, builds on itself from week to week, challenges you to think and write and then apply your new understanding as you grade your peers. You will have to come up with one storyworld idea you can run with for the four assignments. <brag>I got 97%!</brag>

创建者 David A

Apr 05, 2020

Super fun and educational course. I recommend this to anyone who is studying (content) marketing or in the storytelling business! I study content marketing myself and I see that this has given me a lot of insights.

创建者 Eric

Mar 11, 2017

Very interesting!

At first, I just wanted to learn about Transmedia technics and when I was told to tell a story, well ...

And now, I'm ready to make it known!

创建者 Mogeeb A R M

Mar 25, 2020

What a wonderful journey!

Intensive, crazy, beautifully designed. genius content and flow of information.

I enjoyed, nearly, every second of this course.

创建者 Debashish S

Mar 09, 2019

Had a very excellent experience! The instructors were really very awesome. The course has surely improvised my understanding of transmedia storytelling.

创建者 David L

Apr 23, 2020

Un gran curso, me encantó y aprendí muchísimo

创建者 Kent V

Feb 08, 2017

Generally, a good course.

The lectures and supporting talks were instructive, helpful, and inspiring. The instructors and industry experts were well chosen.

The assignments were pretty good. They provided nice constraints and freedom of expression to come up with ideas and think about how one might create and adapt a story world so that meaningful experiences can be had from it. The peer review process was good, but I would have liked instructor feedback as well (I suppose it is free for because of only being peer reviewed though).

创建者 Anastasia L

May 12, 2020

I loved this course! It's been very useful for me to understand the dynamics of transmedia storytelling. For the project that I've been developing, this course allowed me to concentrate more on the audience, dig deeper into the audience research to adapt possibilities of the overall experience to evolve, which technologies to use and what could be successful to start with. I gained more clarity on how I want the project to move forward. Over the course, I learned more about some practical aspects - I think it's really useful to hear real life examples from the industry experts! Plus, the ressources given in the course give an opportunity to continue exploring transmedia topic and follow interesting thought leaders featured in the course.

创建者 Daniel J V I

May 08, 2017

it is a detailed course that help the learner to understand the power of transmedia storytelling for promoting merchandise, social causes and ideas. It help to understand many concepts of marketing used in the creation of transmedia campaigns for products and services, it has a huge quantity of examples and experiences shared by professionals in the field which help a lot to understand how the concepts are used in the real world, it has a huge quantity of reading and extra materials that let you understand more deeply any topic of the course, the course staff engage on the discussion of the forums and provide feedback on your forum activities. This is one of the best courses that I ever took on Coursera, totally recommend it.

创建者 Alberto L A

May 24, 2020

Definitely, the knowledge I got from this course has enriched my vision, it helped me visualize my own story in a new way. It brought my attention to some details and aspects I had not thought of before. I think I will continue to improve the storytelling and the planned sharing with the audiences my story is aimed at. The course has taught me a lot of new stuff on modern storytelling across several media platforms, on changing communications paradigms, and it has given me valuable insight into how this looks like in practice by listening to practitioners and leaders of the industry.

创建者 Aaron d l C

Feb 11, 2017

Es un excelente curso para quienes quieren proyectar su talento artístico en proyectos de cualquier tipo. Los profesores son claros y concisos, y el material de estudio es abundante para entender el propósito de contar historias a través de diversas plataformas de forma sustentable en el tiempo.

This is an excellent course for those who want to project their artistic talents in any kind of project. Teachers are clair and concise, and the material to study is numerous. It is a great course to understand the purpose of telling stories across diverse platforms and in a sustainable form in time.

创建者 Ugochi E

Apr 01, 2020

I really enjoyed this course and the the structure of the videos along with the reading materials. Each of the weeks flowed seamlessly into the next. I kind of wish I had studied something like this earlier or when I was in school. However, this course gave me so much and I am glad I can go back and access the lessons whenever I feel like it. I just wish that for some of the assignments we had a little more time to complete, so we could really thoroughly go through the material and then write. That stated, I had a phenominal experience and I am happy I chose this course.

创建者 Chandrakant S

Jun 07, 2020

This is a wonderful course, and thanks to UNSW, and Coursera for the opportunity. For me, this has given a new dimension to my writing which I love to do. This course not only developed my story-world but would be useful to revisit some of the stories I had written.

How to disperse the story? How to engage the audience? How the co-creation and fandom can help to build the story-world? Which technologies and platforms are best suited to which segment? These are some of the questions that were best addressed through this course.

Thanks for the opportunity!

创建者 Nevena B L

Nov 20, 2016

A great course that will let you in on a world of possibilities when it comes to storytelling. Videos and readings are focused and to the point, with many points of view from both specialists and interdisciplinary experts as to give you a wide variety of opinions, approaches, and food for thought. Even if you're not interested in marketing your stories and making money, this course is still a top resource to refresh your Storytelling 101, as well as enrich your toolkit for the purposes of giving your story the best chance by enhancing it the right way.