Module Introduction & Overview of Methods to Assess WTP

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来自 弗吉尼亚大学 的课程
Customer Value in Pricing Strategy
78 评分
弗吉尼亚大学
78 评分
课程 2(共 4 门,Specialization Pricing Strategy Optimization
从本节课中
Measuring Customer Preferences

与讲师见面

  • Jean Manuel Izaret
    Jean Manuel Izaret
    Senior Partner and Managing Director, Leader of BCG’s Global Pricing Practice
  • Thomas Kohler
    Thomas Kohler
    Associate Director, Pricing
    Marketing, Sales & Pricing Practice
  • Ronald T. Wilcox
    Ronald T. Wilcox
    NewMarket Corporation Professor of Business Administration & Senior Associate Dean for Degree Programs
    Marketing