Created by:  University of Virginia, BCG

  • Jean Manuel Izaret

    Taught by:  Jean Manuel Izaret, Senior Partner and Managing Director, Leader of BCG’s Global Pricing Practice


  • Thomas Kohler

    Taught by:  Thomas Kohler, Associate Director, Pricing

    Marketing, Sales & Pricing Practice

  • Ronald T. Wilcox

    Taught by:  Ronald T. Wilcox, NewMarket Corporation Professor of Business Administration & Senior Associate Dean for Degree Programs

    Marketing
Basic Info
LevelBeginner
Language
English
How To PassPass all graded assignments to complete the course.
User Ratings
4.8 stars
Average User Rating 4.8See what learners said
Syllabus

FAQs
How It Works
Задания курса
Задания курса

Каждый курс — это интерактивный учебник, который содержит видеоматериалы, тесты и проекты.

Помощь сокурсников
Помощь сокурсников

Общайтесь с тысячами других учащихся: обсуждайте идеи, материалы курса и помогайте друг другу осваивать новые понятия.

Сертификаты
Сертификаты

Получите документы о прохождении курсов и поделитесь своим успехом с друзьями, коллегами и работодателями.

Creators
University of Virginia
A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders.
BCG
We partner with clients from the private, public, and not-for-profit sectors in all regions to identify their highest-value opportunities, address their most critical challenges, and transform their enterprises. Our customized approach combines deep insight into the dynamics of companies and markets with close collaboration at all levels of the client organization. This ensures that our clients achieve sustainable competitive advantage, build more capable organizations, and secure lasting results. Founded in 1963, BCG is a private company with 85 offices in 48 countries. For more information, please visit bcg.com.
Pricing
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Earn a shareable Course Certificate

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Ratings and Reviews
Rated 4.8 out of 5 of 41 ratings

Just superb. One of the best MOOCs ever.

it's very interesting course and you can learn a lot of new ideas !

This course is very well designed. I highly recommend this course. I learnt so many new concepts like Price Piano, Price Ladder, Price Perception, Conjoint analysis etc. I enjoyed completing the assignment Fidelity Blue Chip Growth Fund pricing case study.

Great course!