此课程适用人群: This course is designed for business professionals and those aspiring to a career in marketing.


制作方:   University of Virginia, BCG

  • Jean Manuel Izaret

    教学方:    Jean Manuel Izaret, Senior Partner and Managing Director, Leader of BCG’s Global Pricing Practice


  • Thomas Kohler

    教学方:    Thomas Kohler, Associate Director, Pricing

    Marketing, Sales & Pricing Practice

  • Ronald T. Wilcox

    教学方:    Ronald T. Wilcox, NewMarket Corporation Professor of Business Administration & Senior Associate Dean for Degree Programs

    Marketing
基本信息
14专项课程中 Pricing Strategy Optimization/ 的课程
级别Beginner
承诺学习时间4 weeks of study; 3-4 hours/week
语言
English
如何通过通过所有计分作业以完成课程。
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5.0 stars
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制作方
University of Virginia
The University of Virginia is distinctive among institutions of higher education. Founded by Thomas Jefferson in 1819, and located on a World Heritage site in Charlottesville, the University sustains the ideal of developing, through education, leaders who are well-prepared to help shape the future of the nation. The University is public, while nourished by the strong support of its alumni. It is also selective; the students who come here have been chosen because they show the exceptional promise Jefferson envisioned.
BCG
We partner with clients from the private, public, and not-for-profit sectors in all regions to identify their highest-value opportunities, address their most critical challenges, and transform their enterprises. Our customized approach combines deep insight into the dynamics of companies and markets with close collaboration at all levels of the client organization. This ensures that our clients achieve sustainable competitive advantage, build more capable organizations, and secure lasting results. Founded in 1963, BCG is a private company with 85 offices in 48 countries. For more information, please visit bcg.com.
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已评分 5,总共 5 个 4 评分

Great course, with really insightfull topics.

Insightful course that provided a concise overview of pricing strategies.