制作方:   弗吉尼亚大学, BCG

  • Jean Manuel Izaret

    教学方:    Jean Manuel Izaret, Senior Partner and Managing Director, Leader of BCG’s Global Pricing Practice


  • Ronald T. Wilcox

    教学方:    Ronald T. Wilcox, NewMarket Corporation Professor of Business Administration & Senior Associate Dean for Degree Programs

    Marketing

  • Thomas Kohler

    教学方:    Thomas Kohler, Associate Director, Pricing

    Marketing, Sales & Pricing Practice
基本信息
44专项课程中 Pricing Strategy Optimization/ 的课程
级别Intermediate
承诺学习时间4 weeks of study, 4-6 hours/week
语言
English
如何通过通过所有计分作业以完成课程。
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制作方
弗吉尼亚大学
The University of Virginia is distinctive among institutions of higher education. Founded by Thomas Jefferson in 1819, and located on a World Heritage site in Charlottesville, the University sustains the ideal of developing, through education, leaders who are well-prepared to help shape the future of the nation. The University is public, while nourished by the strong support of its alumni. It is also selective; the students who come here have been chosen because they show the exceptional promise Jefferson envisioned.
BCG
We partner with clients from the private, public, and not-for-profit sectors in all regions to identify their highest-value opportunities, address their most critical challenges, and transform their enterprises. Our customized approach combines deep insight into the dynamics of companies and markets with close collaboration at all levels of the client organization. This ensures that our clients achieve sustainable competitive advantage, build more capable organizations, and secure lasting results. Founded in 1963, BCG is a private company with 85 offices in 48 countries. For more information, please visit bcg.com.
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