课程信息

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100% 在线

立即开始,按照自己的计划学习。

第 3 门课程(共 4 门)

可灵活调整截止日期

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初级

Some familiarity with business is helpful, but not required.

完成时间大约为18 小时

建议:4 weeks of study, 2-4 hours per week...

英语(English)

字幕:英语(English)

您将学到的内容有

  • Market and competition applications in product pricing

  • How to utilize game theory to influence market pricing

  • How to leverage competitor pricing models and knowledge of the product lifecycle to price products

  • Strategies for price discrimination in competitive markets

您将获得的技能

Competitor Pricing ModelsPricing StrategiesPricing to CompetitionPrice DiscriminationMarket Segmentation

100% 在线

立即开始,按照自己的计划学习。

第 3 门课程(共 4 门)

可灵活调整截止日期

根据您的日程表重置截止日期。

初级

Some familiarity with business is helpful, but not required.

完成时间大约为18 小时

建议:4 weeks of study, 2-4 hours per week...

英语(English)

字幕:英语(English)

提供方

弗吉尼亚大学 徽标

弗吉尼亚大学

波士顿咨询公司 徽标

波士顿咨询公司

教学大纲 - 您将从这门课程中学到什么

1

1

完成时间为 3 小时

Understanding the Playing Field

完成时间为 3 小时
10 个视频 (总计 43 分钟), 3 个阅读材料, 3 个测验
10 个视频
Three Lenses4分钟
Course Introduction2分钟
Legal Structures Related to Pricing4分钟
The Sherman Antitrust Act4分钟
The Clayton Act4分钟
The Robinson-Patman Act3分钟
Common Practices & Shifts in Interpretation6分钟
Competitive Framework7分钟
Week 1 Takeaways1分钟
3 个阅读材料
Course Overview & Requirements10分钟
Survey10分钟
Using Discussion Forums to Deepen Your Learning10分钟
3 个练习
Practice Quiz on Legal Aspects of Pricing24分钟
Practice Quiz on the Competitive Framework6分钟
Week 1 Quiz on Understanding the Playing Field36分钟
2

2

完成时间为 2 小时

Predicting Competitive Reactions

完成时间为 2 小时
10 个视频 (总计 46 分钟)
10 个视频
Value Mapping5分钟
Value Mapping: Sandisk vs PNY5分钟
Introduction to Game Theory2分钟
The Prisoner's Dilemma5分钟
The Evolution of Cooperation8分钟
Signaling Games4分钟
Extensive Form Signaling Games7分钟
Gas Wars and Takeaways4分钟
Week 2 Takeaways59
3 个练习
Practice Quiz on Value Mapping9分钟
Practice Quiz on Game Theory21分钟
Week 2 Quiz on Predicting Competitive Reactions36分钟
3

3

完成时间为 3 小时

Disrupting Markets and Engaging in "Coopetition"

完成时间为 3 小时
13 个视频 (总计 57 分钟), 1 个阅读材料, 3 个测验
13 个视频
Competitor Pricing Models3分钟
Competitive Price Moves: Understand Competitive Dynamics9分钟
Competitive Price Moves: Assess Your Options6分钟
Competitive Price Moves: Choose and Execute Best Move4分钟
Price Wars6分钟
Pricing through the Product Life Cycle6分钟
Pricing in the Growth Phase3分钟
Pricing in the Maturity Phase6分钟
Pricing in the Decline Phase5分钟
Case Introduction: SmartOps2分钟
Case Debrief: SmartOps1分钟
Week 3 Takeaways1分钟
1 个阅读材料
Case Study: SmartOps Corporation: Forging Smart Alliances?10分钟
3 个练习
Practice Quiz on Competitor Pricing Models18分钟
Practice Quiz on Pricing through the Product Life Cycle12分钟
Week 3 Quiz on Disrupting Markets and Engaging in Coopetition36分钟
4

4

完成时间为 4 小时

Implementing Price Discrimination in Competitive Markets

完成时间为 4 小时
10 个视频 (总计 60 分钟)
10 个视频
Customer Segmentation Strategies10分钟
B2B Segmentation Strategies5分钟
Weber-Fechner Law of Pricing4分钟
Weber-Fechner and Pricing9分钟
Pricing Your Least Expensive Products4分钟
Pricing Your Most Expensive Products3分钟
Bundle Pricing9分钟
Creating Economically Sound Pricing Bundles9分钟
Week 4 Takeaways1分钟
4 个练习
Practice Quiz on Customer Segmentation Strategies9分钟
Practice Quiz on Product Line Pricing12分钟
Practice Quiz on Bundle Pricing9分钟
Week 4 Quiz on Implementing Price Discrimination in Competitive Markets36分钟

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关于 Pricing Strategy Optimization 专项课程

In this Specialization, we show you techniques to increase price realization and maximize profits. Learn from Boston Consulting Group's global pricing experts and University of Virginia Darden School of Business faculty, who share the frameworks, tips and tools we use in our business and research environments. We will look at pricing through BCG's proprietary and time-tested three “lenses”—cost and economics, customer value, and competition—to build your understanding of the strategic power of pricing. You’ll leave the Specialization with a portfolio-building presentation that demonstrates your ability to price strategically....
Pricing Strategy Optimization

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