课程信息
101,553 次近期查看

100% 在线

立即开始,按照自己的计划学习。

可灵活调整截止日期

根据您的日程表重置截止日期。

初级

Some familiarity with software development and product management is helpful, but not required.

完成时间大约为19 小时

建议:4 weeks of study, 3-4 hours/week...

英语(English)

字幕:英语(English), 中文(繁体)

您将学到的内容有

  • Check

    How to create the actionable focus to successfully manage your product

  • Check

    How to focus your work using modern product management methods

  • Check

    How to manage new products and explore new product ideas

  • Check

    How to manage and amplify existing products

您将获得的技能

Product/Market FitProduct ManagementDesign ThinkingInnovation PipelineLean Startup

100% 在线

立即开始,按照自己的计划学习。

可灵活调整截止日期

根据您的日程表重置截止日期。

初级

Some familiarity with software development and product management is helpful, but not required.

完成时间大约为19 小时

建议:4 weeks of study, 3-4 hours/week...

英语(English)

字幕:英语(English), 中文(繁体)

学习Course的学生是

  • Product Managers
  • User Experience Researchers
  • Business Analysts
  • UI/UX Designers
  • Program Managers

教学大纲 - 您将从这门课程中学到什么

1
完成时间为 3 小时

Achieving Focus and #Winning

19 个视频 (总计 95 分钟), 1 个阅读材料, 3 个测验
19 个视频
You, the Product Manager5分钟
Why Is a Product Never a Product?6分钟
You and Your Customer4分钟
You and Your Design Team4分钟
You and Your Development Team4分钟
Product Manager vs. Product Owner8分钟
Greg Cohen on PM vs. PO?8分钟
What Is Data Science?3分钟
You and Your Data Science Team6分钟
Meet Enable Quiz, Our Startup Company Example3分钟
You and Your Consulting and/or Support Team5分钟
Focal Tool: The Customer Journey4分钟
Nastia Root on Creating a Strong Interface with Support4分钟
You and Your Sales and Marketing Team7分钟
You and Your Finance/Accounting and Legal Teams4分钟
You and Your Project Manager3分钟
You and Your Management Team4分钟
Week 1 Takeaways1分钟
1 个阅读材料
Course Overview & Requirements10分钟
3 个练习
Practice Quiz on the #Winning PM9分钟
Practice Quiz on Many Areas, One Focus21分钟
Week 1 Final Quiz30分钟
2
完成时间为 3 小时

Using Today's Product Management Methods

20 个视频 (总计 113 分钟), 4 个测验
20 个视频
What Kind of PM Are You?3分钟
Methods and PMs8分钟
Agile and Product Management7分钟
Design Thinking and the Product Manager6分钟
Lean Startup and the Product Manager9分钟
Managing Habits: Trigger and Action5分钟
Managing Habits: Variable Reward and Investment5分钟
Nir Eyal on Managing Habits6分钟
User Story Mapping for Product Managers7分钟
Prototyping for Product Managers5分钟
Usability Testing for Product Managers4分钟
Collaborating with Enterprise Customers--Tips 1-48分钟
Collaborating with Enterprise Customers--Tips 5-93分钟
David Bland on Avoiding the Product Death Cycle2分钟
Shaping Your Funnel Part 14分钟
Shaping Your Funnel Part 26分钟
Managing a Product with Hardware5分钟
Making Time to Do Things Right3分钟
Week 2 Takeaways4分钟
4 个练习
Practice Quiz on Solving the Right Problem12分钟
Practice Quiz on Creating the Right Solution6分钟
Practice Quiz on Applications in Product Management12分钟
Week 2 Final Quiz20分钟
3
完成时间为 2 小时

Exploring a New Product Idea

13 个视频 (总计 73 分钟), 4 个测验
13 个视频
Learning vs. Scaling7分钟
The Importance of Good Enough: "Cooped Up" MVPs8分钟
The Importance of Good Enough: "Greener Air" MVPs7分钟
Non-Titular Product Managers53
David Chait on Non-Titular PMs5分钟
Horizons of Growth5分钟
Corporate Innovation Pipeline5分钟
Creating a Healthy Innovation Pipeline6分钟
David Bland on New Ventures Inside the Corporation8分钟
Business Model Design I: Proposition Design5分钟
Business Model Design II: Customer Journeys6分钟
Week 3 Takeaways2分钟
4 个练习
Practice Quiz on Learning vs. Scaling18分钟
Practice Quiz on Innovating in the Corporation6分钟
Practice Quiz: From Proposition to Business Model6分钟
Week 3 Final Quiz: Exploring a New Product Idea30分钟
4
完成时间为 3 小时

Amplifying an Existing Product

19 个视频 (总计 105 分钟), 3 个测验
19 个视频
Identifying Business Model Types5分钟
Business Model Design III: Delivery and Execution6分钟
Tamara Carleton on Strategic Foresight6分钟
The Trouble with New Features3分钟
The Importance of Good Enough: Seedling Features5分钟
Actionable Analytics5分钟
Eric Qi Dong on Disciplined Analytics for the Product Manager7分钟
Kiran Kadambi on Structuring Problems in Product Management13分钟
Applying Data Science5分钟
Andrew Kritzer on Data Science for the MBA6分钟
Jim Rose on Continuous Integration and Delivery7分钟
Jim Rose on Monolithic Architectures and Microservices4分钟
Managing a Channel or Modality1分钟
Nastia Root on Being a Growth PM5分钟
It's Not a Meeting l5分钟
It's Not a Meeting II7分钟
Roadmap?6分钟
Course and week close: Let's Not Make This Good-Bye34
3 个练习
Practice Quiz: Focused Tuning and Testing15分钟
Practice Quiz: Driving Growth through Focus15分钟
Week 4 Final Quiz30分钟
4.7
279 个审阅Chevron Right

31%

完成这些课程后已开始新的职业生涯

31%

通过此课程获得实实在在的工作福利

来自Digital Product Management: Modern Fundamentals的热门评论

创建者 LKJun 25th 2018

I enjoyed this course very much! This course helped me ground myself in some of the core principles of product management and I'm confident that I will take what I've learned and put it into practice.

创建者 JHJun 26th 2019

Great overview of product management in a digital world. It was very accessible to a beginner like myself. There are a ton of great tools and process that are easily transferable to the real world.

讲师

Avatar

Alex Cowan

Faculty & Batten Fellow
Darden School of Business

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