课程信息
4.7
448 个评分
121 个审阅
100% 在线

100% 在线

立即开始,按照自己的计划学习。
可灵活调整截止日期

可灵活调整截止日期

根据您的日程表重置截止日期。
初级

初级

Some familiarity with software development and product management is helpful, but not required.

完成时间(小时)

完成时间大约为18 小时

建议:4 weeks of study, 3-4 hours/week...
可选语言

英语(English)

字幕:英语(English)

您将学到的内容有

  • Check

    How to create the actionable focus to successfully manage your product

  • Check

    How to focus your work using modern product management methods

  • Check

    How to manage new products and explore new product ideas

  • Check

    How to manage and amplify existing products

您将获得的技能

Product/Market FitProduct ManagementDesign ThinkingInnovation PipelineLean Startup
100% 在线

100% 在线

立即开始,按照自己的计划学习。
可灵活调整截止日期

可灵活调整截止日期

根据您的日程表重置截止日期。
初级

初级

Some familiarity with software development and product management is helpful, but not required.

完成时间(小时)

完成时间大约为18 小时

建议:4 weeks of study, 3-4 hours/week...
可选语言

英语(English)

字幕:英语(English)

教学大纲 - 您将从这门课程中学到什么

1
完成时间(小时)
完成时间为 3 小时

Achieving Focus and #Winning

As a product manager, you and your team will always have more ideas and more requests than you can possibly manage. Making matters still more complicated, part of your job is to develop and then ‘sell’ a particular view of what should happen with your product to diverse stakeholders (engineering, marketing, etc.). How do you do it? Success requires an actionable, testable focus. The successful product manager identifies vivid, testable customer outcomes and creates focus around them. This week we’ll show you how to interface effectively with all your stakeholders to create that actionable focus....
Reading
19 个视频 (总计 95 分钟), 1 个阅读材料, 3 个测验
Video19 个视频
You, the Product Manager5分钟
Why Is a Product Never a Product?6分钟
You and Your Customer4分钟
You and Your Design Team4分钟
You and Your Development Team4分钟
Product Manager vs. Product Owner8分钟
Greg Cohen on PM vs. PO?8分钟
What Is Data Science?3分钟
You and Your Data Science Team6分钟
Meet Enable Quiz, Our Startup Company Example3分钟
You and Your Consulting and/or Support Team5分钟
Focal Tool: The Customer Journey4分钟
Nastia Root on Creating a Strong Interface with Support4分钟
You and Your Sales and Marketing Team7分钟
You and Your Finance/Accounting and Legal Teams4分钟
You and Your Project Manager3分钟
You and Your Management Team4分钟
Week 1 Takeaways1分钟
Reading1 个阅读材料
Course Overview & Requirements10分钟
Quiz3 个练习
Practice Quiz on the #Winning PM9分钟
Practice Quiz on Many Areas, One Focus21分钟
Week 1 Final Quiz30分钟
2
完成时间(小时)
完成时间为 3 小时

Using Today's Product Management Methods

You’ve probably heard that the days of ‘build it and they will come’ are over. But what exactly should you be doing instead? There’s no shortage of material out there on how to be innovative--but you only have so much time. This week we’ll step through the method’s today’s most successful product managers are using and give you tips to “sell” those methods to your stakeholders. We’ll also show you how to analyze growth, engagement and monetization using qualitative and quantitative methods. You’ll finish the week with an understanding of which methods to apply when and hear from practitioners who are using these methods to make breakthrough products. ...
Reading
20 个视频 (总计 113 分钟), 4 个测验
Video20 个视频
What Kind of PM Are You?3分钟
Methods and PMs8分钟
Agile and Product Management7分钟
Design Thinking and the Product Manager6分钟
Lean Startup and the Product Manager9分钟
Managing Habits: Trigger and Action5分钟
Managing Habits: Variable Reward and Investment5分钟
Nir Eyal on Managing Habits6分钟
User Story Mapping for Product Managers7分钟
Prototyping for Product Managers5分钟
Usability Testing for Product Managers4分钟
Collaborating with Enterprise Customers--Tips 1-48分钟
Collaborating with Enterprise Customers--Tips 5-93分钟
David Bland on Avoiding the Product Death Cycle2分钟
Shaping Your Funnel Part 14分钟
Shaping Your Funnel Part 26分钟
Managing a Product with Hardware5分钟
Making Time to Do Things Right3分钟
Week 2 Takeaways4分钟
Quiz4 个练习
Practice Quiz on Solving the Right Problem12分钟
Practice Quiz on Creating the Right Solution6分钟
Practice Quiz on Applications in Product Management12分钟
Week 2 Final Quiz20分钟
3
完成时间(小时)
完成时间为 2 小时

Exploring a New Product Idea

Something on the order of 9 out of 10 new products fail. Those sound like daunting odds, but through disciplined exploration an effective PM knows how to make even the improbable probable. This week we’ll show you how to apply your understanding of modern PM methods to exploring new product ideas. We’ll step through customer discovery, idea testing/validation, early development, and business model design. By the end you’ll have a durable process you can both execute and communicate to your team. ...
Reading
13 个视频 (总计 73 分钟), 4 个测验
Video13 个视频
Learning vs. Scaling7分钟
The Importance of Good Enough: "Cooped Up" MVPs8分钟
The Importance of Good Enough: "Greener Air" MVPs7分钟
Non-Titular Product Managers53s
David Chait on Non-Titular PMs5分钟
Horizons of Growth5分钟
Corporate Innovation Pipeline5分钟
Creating a Healthy Innovation Pipeline6分钟
David Bland on New Ventures Inside the Corporation8分钟
Business Model Design I: Proposition Design5分钟
Business Model Design II: Customer Journeys6分钟
Week 3 Takeaways2分钟
Quiz4 个练习
Practice Quiz on Learning vs. Scaling18分钟
Practice Quiz on Innovating in the Corporation6分钟
Practice Quiz: From Proposition to Business Model6分钟
Week 3 Final Quiz: Exploring a New Product Idea30分钟
4
完成时间(小时)
完成时间为 3 小时

Amplifying an Existing Product

If you want a product that does more than make a big splash, you’ll need to apply what you’ve learned here every week, every sprint to keep that product fresh and relevant. It’s not hard to let a great product get sidetracked and become irrelevant to its users--this happens all the time. Some figures show the portion of features on successful products that are regularly used to be well under 50%. Yikes! In this week, we’ll look at how successful product managers keep their products fresh and focused on valuable outcomes for their users. You’ll learn how to put a focused, sustainable, program in place to keep your product competitive. ...
Reading
19 个视频 (总计 105 分钟), 3 个测验
Video19 个视频
Identifying Business Model Types5分钟
Business Model Design III: Delivery and Execution6分钟
Tamara Carleton on Strategic Foresight6分钟
The Trouble with New Features3分钟
The Importance of Good Enough: Seedling Features5分钟
Actionable Analytics5分钟
Eric Qi Dong on Disciplined Analytics for the Product Manager7分钟
Kiran Kadambi on Structuring Problems in Product Management13分钟
Applying Data Science5分钟
Andrew Kritzer on Data Science for the MBA6分钟
Jim Rose on Continuous Integration and Delivery7分钟
Jim Rose on Monolithic Architectures and Microservices4分钟
Managing a Channel or Modality1分钟
Nastia Root on Being a Growth PM5分钟
It's Not a Meeting l5分钟
It's Not a Meeting II7分钟
Roadmap?6分钟
Course and week close: Let's Not Make This Good-Bye34s
Quiz3 个练习
Practice Quiz: Focused Tuning and Testing15分钟
Practice Quiz: Driving Growth through Focus15分钟
Week 4 Final Quiz30分钟

讲师

Avatar

Alex Cowan

Faculty & Batten Fellow
Darden School of Business

关于 University of Virginia

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