关于此课程： Have you ever gotten really excited about reading or writing a business plan? You might have started out excited, but I’m going to bet you didn’t stay that way. Let’s be honest- business plans are boring and mostly ignored. The beauty of the one-page Business Model Canvas is that it drives meaningful focus. It helps us organize our ideas and have better discussions by forcing specificity and bringing linkages between key business drivers to the foreground. Innovation requires one hand being very focused on a fundamental need or problem while the other hand quickly tests different solutions. For this, the Business Model Canvas is very innovation friendly: It's a lot easier to tweak the model and try things with something that's sitting on a single page In this course, you’ll learn key tools from the worlds of design thinking and Lean Startup to approach the Canvas with thoughtfulness, focus, and above all a test-driven approach to business model innovation.
此课程适用人群： This course is designed for working professionals or students who want to learn more about using the Business Model Canvas to drive innovation.
教学方： Alex Cowan, Faculty & Batten Fellow
Darden School of Business
| 级别 | Beginner |
| 承诺学习时间 | 2 weeks of study, 1-2 hours/week |
| 语言 | English |
| 如何通过 | 通过所有计分作业以完成课程。 |
| 用户评分 |
- 阅读: Course Overview & Requirements
- 讨论提示: Get to know your classmates
- 视频: Getting Started with the Canvas
- 视频: Making the Canvas Work for You: Your Role
- 视频: Making the Canvas Work for You: Product Phase
- 视频: Meet Enable Quiz
- 视频: Creating a Testable Product/Market Fit
- 视频: Knowing Your Customer
- 视频: Getting to Know Your Customer Better: Think See Feel Do
- 视频: Knowing What Propositions to Test
- 视频: Creating Testable Propositions
- 视频: Testing Your Propositions
- 视频: Sculpting the Customer Journey: AIDAOR
- 视频: Storyboarding AIDAOR
- 讨论提示: What did you learn from storyboarding?
- 视频: Delivering the Customer Journey through Customer Relationships and Channels
- 视频: Mapping Customer Relationships and Channels
- 视频: Persona/Proposition Fit and Revenue Drivers
- 视频: Scaling Product/Market Fit with the Growth Hacking Canvas
- 视频: Creating a Culture of Experimentation
- 视频: Understanding Business Model Type
- 视频: Business Model Type Implications
- 视频: Key Activities vs Important Activities
- 视频: Key Activities and Strategy-Driven Process Design
- 视频: Key Partners
- 视频: Costs Now vs. Costs Later
- 视频: The Hard Things about Digital Transformation & Corporate Innovation
- 视频: Focusing Your Innovation Pipeline with the Corporate Innovation Canvas
- 讨论提示: Share your completed Canvas
- 视频: Course Conclusion
每门课程都像是一本互动的教科书，具有预先录制的视频、测验和项目。
与其他成千上万的学生相联系，对想法进行辩论，讨论课程材料，并寻求帮助来掌握概念。
获得正式认证的作业，并与朋友、同事和雇主分享您的成功。
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| 访问课程材料 | 可用 |
| 访问评分的材料 | 可用 |
| 收到最终成绩 | 可用 |
| 获得可共享的课程证书 | 可用 |
Good course, it helped me understand the link between various concepts such as customer focus, design thinking, agile, process improvement, product management and so on, apart from learning how to use the business canvas itself.
I think Alex did an excellent job in bringing to life some concepts and ideas that might seems dull. The canvass is a great first step in the field of business model design and he does a good balancing act between process, detail and case examples. I can highly recommend this course as well as his other courses in this series.
David Jensen, UN Environment and Co-founder of MapX
KT
Good course for someone know about BMC already; but want a different view.