课程信息
4.7
24 个评分
7 个审阅
100% online

100% online

立即开始,按照自己的计划学习。
可灵活调整截止日期

可灵活调整截止日期

根据您的日程表重置截止日期。
初级

初级

Some experience with business development and innovation is helpful, but not required.

完成时间(小时)

完成时间大约为7 小时

建议:2 weeks of study, 1-2 hours/week...
可选语言

英语(English)

字幕:英语(English)...

您将学到的内容有

  • Check

    How to create an explicit view of a company or product strategy in 20 minutes (with a little practice!)

  • Check

    How to apply innovation tools from the worlds of design thinking and Lean Startup to your business model design

  • Check

    How to use the Canvas to organize ideas and have better discussions by driving to specifics and linkages between key business drivers

  • Check

    How to apply a test-driven approach to business model innovation

您将获得的技能

Product/Market FitBusiness ModelProduct Managementbusiness focuscorporate innovation
100% online

100% online

立即开始,按照自己的计划学习。
可灵活调整截止日期

可灵活调整截止日期

根据您的日程表重置截止日期。
初级

初级

Some experience with business development and innovation is helpful, but not required.

完成时间(小时)

完成时间大约为7 小时

建议:2 weeks of study, 1-2 hours/week...
可选语言

英语(English)

字幕:英语(English)...

教学大纲 - 您将从这门课程中学到什么

1
完成时间(小时)
完成时间为 2 小时

Focusing for Profitability and Growth

How do you avoid the distractions that keep companies from innovating their way to organic growth? The best recipe is a hyper focus on finding product/market fit and scaling it. Fortunately, the Canvas is a great way to create that focus. We’ll start the course by looking at the jobs you do for customers and how your particular propositions drive revenue. We’ll also look at how you link those with focused customer journeys to keep these customer-centric linkages healthy and growing. ...
Reading
18 个视频(共 81 分钟), 1 个阅读材料, 1 个测验
Video18 个视频
Getting Started with the Canvas2分钟
Making the Canvas Work for You: Your Role4分钟
Making the Canvas Work for You: Product Phase4分钟
Meet Enable Quiz2分钟
Creating a Testable Product/Market Fit5分钟
Knowing Your Customer5分钟
Getting to Know Your Customer Better: Think See Feel Do4分钟
Knowing What Propositions to Test6分钟
Creating Testable Propositions3分钟
Testing Your Propositions8分钟
Sculpting the Customer Journey: AIDAOR3分钟
Storyboarding AIDAOR7分钟
Delivering the Customer Journey through Customer Relationships and Channels2分钟
Mapping Customer Relationships and Channels6分钟
Persona/Proposition Fit and Revenue Drivers6分钟
Scaling Product/Market Fit with the Growth Hacking Canvas5分钟
Creating a Culture of Experimentation1分钟
Reading1 个阅读材料
Course Overview & Requirements10分钟
Quiz1 个练习
Week 1 Quiz on Focusing for Profitability and Growth30分钟
2
完成时间(小时)
完成时间为 1 小时

How do you focus your capabilities and organization to maximize profitability?

How do you develop the team(s) and capabilities you need to find your next big thing? And then scale it before your competition catches up? This week, you’ll learn how to focus your capabilities and assets on delivering to the customer. In particular, we’ll look at three core business model types which have distinct implications for where you should focus your organization with regard to Key Activities, Key Resources, and Key Partners. ...
Reading
10 个视频(共 48 分钟), 1 个测验
Video10 个视频
Understanding Business Model Type4分钟
Business Model Type Implications6分钟
Key Activities vs Important Activities3分钟
Key Activities and Strategy-Driven Process Design8分钟
Key Partners3分钟
Costs Now vs. Costs Later6分钟
The Hard Things about Digital Transformation & Corporate Innovation7分钟
Focusing Your Innovation Pipeline with the Corporate Innovation Canvas5分钟
Course Conclusion分钟
Quiz1 个练习
Week 2 Quiz on Focusing Your Organization30分钟

讲师

Avatar

Alex Cowan

Faculty & Batten Fellow
Darden School of Business

关于 University of Virginia

A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders....

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