Have you ever gotten really excited about reading or writing a business plan? You might have started out excited, but I’m going to bet you didn’t stay that way. Let’s be honest- business plans are boring and mostly ignored.
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课程信息
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第 4 门课程（共 4 门）
可灵活调整截止日期
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初级
Some experience with business development and innovation is helpful, but not required.
完成时间大约为4 小时
英语（English）
字幕：英语（English）
您将学到的内容有
How to create an explicit view of a company or product strategy in 20 minutes (with a little practice!)
How to apply innovation tools from the worlds of design thinking and Lean Startup to your business model design
How to use the Canvas to organize ideas and have better discussions by driving to specifics and linkages between key business drivers
How to apply a test-driven approach to business model innovation
您将获得的技能
Product/Market FitBusiness ModelProduct Managementbusiness focuscorporate innovation
可分享的证书
完成后获得证书
100% 在线
立即开始，按照自己的计划学习。
第 4 门课程（共 4 门）
可灵活调整截止日期
根据您的日程表重置截止日期。
初级
Some experience with business development and innovation is helpful, but not required.
完成时间大约为4 小时
英语（English）
字幕：英语（English）
提供方
弗吉尼亚大学
A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders.
教学大纲 - 您将从这门课程中学到什么
完成时间为 2 小时
Focusing for Profitability and Growth
How do you avoid the distractions that keep companies from innovating their way to organic growth? The best recipe is a hyper focus on finding product/market fit and scaling it. Fortunately, the Canvas is a great way to create that focus. We’ll start the course by looking at the jobs you do for customers and how your particular propositions drive revenue. We’ll also look at how you link those with focused customer journeys to keep these customer-centric linkages healthy and growing.
完成时间为 2 小时
18 个视频 （总计 81 分钟）, 1 个阅读材料, 1 个测验
18 个视频
Getting Started with the Canvas2分钟
Making the Canvas Work for You: Your Role4分钟
Making the Canvas Work for You: Product Phase4分钟
Meet Enable Quiz2分钟
Creating a Testable Product/Market Fit5分钟
Knowing Your Customer5分钟
Getting to Know Your Customer Better: Think See Feel Do4分钟
Knowing What Propositions to Test6分钟
Creating Testable Propositions3分钟
Testing Your Propositions8分钟
Sculpting the Customer Journey: AIDAOR3分钟
Storyboarding AIDAOR7分钟
Delivering the Customer Journey through Customer Relationships and Channels2分钟
Mapping Customer Relationships and Channels6分钟
Persona/Proposition Fit and Revenue Drivers6分钟
Scaling Product/Market Fit with the Growth Hacking Canvas5分钟
Creating a Culture of Experimentation1分钟
1 个阅读材料
Course Overview & Requirements10分钟
1 个练习
Week 1 Quiz on Focusing for Profitability and Growth30分钟
完成时间为 1 小时
How do you focus your capabilities and organization to maximize profitability?
How do you develop the team(s) and capabilities you need to find your next big thing? And then scale it before your competition catches up? This week, you’ll learn how to focus your capabilities and assets on delivering to the customer. In particular, we’ll look at three core business model types which have distinct implications for where you should focus your organization with regard to Key Activities, Key Resources, and Key Partners.
完成时间为 1 小时
10 个视频 （总计 48 分钟）
10 个视频
Understanding Business Model Type4分钟
Business Model Type Implications6分钟
Key Activities vs Important Activities3分钟
Key Activities and Strategy-Driven Process Design8分钟
Key Partners3分钟
Costs Now vs. Costs Later6分钟
The Hard Things about Digital Transformation & Corporate Innovation7分钟
Focusing Your Innovation Pipeline with the Corporate Innovation Canvas5分钟
Course Conclusion56
1 个练习
Week 2 Quiz on Focusing Your Organization30分钟
审阅
来自INNOVATING WITH THE BUSINESS MODEL CANVAS的热门评论
由 HP 提供Jul 28, 2019
An excellent short yet effective course that definitely adds constructive value to all startups and large enterprises those want scientific methods to run an effective & sustainable business strategy.
由 AH 提供Nov 18, 2019
Amazing stuff! It is actually organized in 2 weeks but opens up so many interesting subjects to dig deeper and understand which can help taking your business to the next level.\n\nThanks Alex!
由 DC 提供Jun 6, 2020
I generally like how the course went beyond just discussing the business model canvass. It actually explored and tried to incorporate other strategies, frameworks, and models into the canvass.
由 PC 提供Oct 5, 2020
The Business Model Canvas is a way to quickly put together a business plan, strategic management and a great startup template for an entrepreneur.
关于 Entrepreneurship: Growing Your Business 专项课程
Growing a business needs a dynamic set of skills, ranging from leadership, employee management, strategy, planning, finance, accounting, ethics, accountability, and profitability.
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