关于此课程： Have you ever gotten really excited about reading or writing a business plan? You might have started out excited, but I’m going to bet you didn’t stay that way. Let’s be honest- business plans are boring and mostly ignored. The beauty of the one-page Business Model Canvas is that it drives meaningful focus. It helps us organize our ideas and have better discussions by forcing specificity and bringing linkages between key business drivers to the foreground. Innovation requires one hand being very focused on a fundamental need or problem while the other hand quickly tests different solutions. For this, the Business Model Canvas is very innovation friendly: It's a lot easier to tweak the model and try things with something that's sitting on a single page In this course, you’ll learn key tools from the worlds of design thinking and Lean Startup to approach the Canvas with thoughtfulness, focus, and above all a test-driven approach to business model innovation.
此课程适用人群： This course is designed for working professionals or students who want to learn more about using the Business Model Canvas to drive innovation.
制作方： University of Virginia
教学方： Alex Cowan, Faculty & Batten Fellow
Darden School of Business
| 级别 | 初级 |
| 承诺学习时间 | 2 weeks of study, 1-2 hours/week |
| 语言 | English |
| 如何通过 | 通过所有计分作业以完成课程。 |
| 用户评分 |
授课大纲
第 1 周
Focusing for Profitability and Growth
How do you avoid the distractions that keep companies from innovating their way to organic growth? The best recipe is a hyper focus on finding product/market fit and scaling it. Fortunately, the Canvas is a great way to create that focus. We’ll start the course by looking at the jobs you do for customers and how your particular propositions drive revenue. We’ll also look at how you link those with focused customer journeys to keep these customer-centric linkages healthy and growing.
18 个视频, 1 个阅读材料
- Reading: Course Overview & Requirements
- Discussion Prompt: Get to know your classmates
- 视频: Getting Started with the Canvas
- 视频: Making the Canvas Work for You: Your Role
- 视频: Making the Canvas Work for You: Product Phase
- 视频: Meet Enable Quiz
- 视频: Creating a Testable Product/Market Fit
- 视频: Knowing Your Customer
- 视频: Getting to Know Your Customer Better: Think See Feel Do
- 视频: Knowing What Propositions to Test
- 视频: Creating Testable Propositions
- 视频: Testing Your Propositions
- 视频: Sculpting the Customer Journey: AIDAOR
- 视频: Storyboarding AIDAOR
- Discussion Prompt: What did you learn from storyboarding?
- 视频: Delivering the Customer Journey through Customer Relationships and Channels
- 视频: Mapping Customer Relationships and Channels
- 视频: Persona/Proposition Fit and Revenue Drivers
- 视频: Scaling Product/Market Fit with the Growth Hacking Canvas
- 视频: Creating a Culture of Experimentation
已评分: Week 1 Quiz on Focusing for Profitability and Growth
第 2 周
How do you focus your capabilities and organization to maximize profitability?
How do you develop the team(s) and capabilities you need to find your next big thing? And then scale it before your competition catches up? This week, you’ll learn how to focus your capabilities and assets on delivering to the customer. In particular, we’ll look at three core business model types which have distinct implications for where you should focus your organization with regard to Key Activities, Key Resources, and Key Partners.
10 个视频
- 视频: Understanding Business Model Type
- 视频: Business Model Type Implications
- 视频: Key Activities vs Important Activities
- 视频: Key Activities and Strategy-Driven Process Design
- 视频: Key Partners
- 视频: Costs Now vs. Costs Later
- 视频: The Hard Things about Digital Transformation & Corporate Innovation
- 视频: Focusing Your Innovation Pipeline with the Corporate Innovation Canvas
- Discussion Prompt: Share your completed Canvas
- 视频: Course Conclusion
已评分: Week 2 Quiz on Focusing Your Organization
常见问题解答
运作方式
Coursework
Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.
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Certificates
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制作方
University of Virginia
A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders.
价格
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评分和审阅
Great examples!
À vert praticable course.
Good course for someone know about BMC already; but want a different view.
This course has provided me with a very detailed approach which I can surely use to initiate my start-up. I have fallen in love with this course so much that despite I have completed the course. I will keep on visiting these videos again and again to get insight on my start-up.