课程信息

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初级

Some experience with business development and innovation is helpful, but not required.

完成时间大约为4 小时
英语(English)

您将学到的内容有

  • How to create an explicit view of a company or product strategy in 20 minutes (with a little practice!)

  • How to apply innovation tools from the worlds of design thinking and Lean Startup to your business model design

  • How to use the Canvas to organize ideas and have better discussions by driving to specifics and linkages between key business drivers

  • How to apply a test-driven approach to business model innovation

您将获得的技能

Product/Market FitBusiness ModelProduct Managementbusiness focuscorporate innovation
可分享的证书
完成后获得证书
100% 在线
立即开始,按照自己的计划学习。
可灵活调整截止日期
根据您的日程表重置截止日期。
初级

Some experience with business development and innovation is helpful, but not required.

完成时间大约为4 小时
英语(English)

提供方

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弗吉尼亚大学

教学大纲 - 您将从这门课程中学到什么

1

1

完成时间为 2 小时

Focusing for Profitability and Growth

完成时间为 2 小时
18 个视频 (总计 81 分钟), 1 个阅读材料, 1 个测验
18 个视频
Getting Started with the Canvas2分钟
Making the Canvas Work for You: Your Role4分钟
Making the Canvas Work for You: Product Phase4分钟
Meet Enable Quiz2分钟
Creating a Testable Product/Market Fit5分钟
Knowing Your Customer5分钟
Getting to Know Your Customer Better: Think See Feel Do4分钟
Knowing What Propositions to Test6分钟
Creating Testable Propositions3分钟
Testing Your Propositions8分钟
Sculpting the Customer Journey: AIDAOR3分钟
Storyboarding AIDAOR7分钟
Delivering the Customer Journey through Customer Relationships and Channels2分钟
Mapping Customer Relationships and Channels6分钟
Persona/Proposition Fit and Revenue Drivers6分钟
Scaling Product/Market Fit with the Growth Hacking Canvas5分钟
Creating a Culture of Experimentation1分钟
1 个阅读材料
Course Overview & Requirements10分钟
1 个练习
Week 1 Quiz on Focusing for Profitability and Growth30分钟
2

2

完成时间为 1 小时

How do you focus your capabilities and organization to maximize profitability?

完成时间为 1 小时
10 个视频 (总计 48 分钟)
10 个视频
Understanding Business Model Type4分钟
Business Model Type Implications6分钟
Key Activities vs Important Activities3分钟
Key Activities and Strategy-Driven Process Design8分钟
Key Partners3分钟
Costs Now vs. Costs Later6分钟
The Hard Things about Digital Transformation & Corporate Innovation7分钟
Focusing Your Innovation Pipeline with the Corporate Innovation Canvas5分钟
Course Conclusion56
1 个练习
Week 2 Quiz on Focusing Your Organization30分钟

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