本课程是 Entrepreneurship: Growing Your Business 专项课程专项课程的一部分

Alex Cowan

提供方

Entrepreneurship: Growing Your Business 专项课程弗吉尼亚大学

课程信息

5,183 次近期查看

Have you ever gotten really excited about reading or writing a business plan? You might have started out excited, but I’m going to bet you didn’t stay that way. Let’s be honest- business plans are boring and mostly ignored. 
The beauty of the one-page Business Model Canvas is that it drives meaningful focus. It helps us organize our ideas and have better discussions by forcing specificity and bringing linkages between key business drivers to the foreground. Innovation requires one hand being very focused on a fundamental need or problem while the other hand quickly tests different solutions. For this, the Business Model Canvas is very innovation friendly: It's a lot easier to tweak the model and try things with something that's sitting on a single page

In this course, developed at the Darden School of Business at the University of Virginia and taught by top-ranked faculty, you’ll learn key tools from the worlds of design thinking and Lean Startup to approach the Canvas with thoughtfulness, focus, and above all a test-driven approach to business model innovation.

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100% 在线

立即开始，按照自己的计划学习。

第 4 门课程（共 4 门）

Entrepreneurship: Growing Your Business 专项课程

可灵活调整截止日期

根据您的日程表重置截止日期。

初级

Some experience with business development and innovation is helpful, but not required.

完成时间大约为4 小时

英语（English）

字幕：法语（French）, （欧洲人讲的）葡萄牙语, 俄语（Russian）, 英语（English）, 西班牙语（Spanish）

您将学到的内容有

How to create an explicit view of a company or product strategy in 20 minutes (with a little practice!)

How to apply innovation tools from the worlds of design thinking and Lean Startup to your business model design

How to use the Canvas to organize ideas and have better discussions by driving to specifics and linkages between key business drivers

How to apply a test-driven approach to business model innovation

您将获得的技能

Product/Market FitBusiness ModelProduct Managementbusiness focuscorporate innovation

可分享的证书

完成后获得证书

100% 在线

立即开始，按照自己的计划学习。

第 4 门课程（共 4 门）

Entrepreneurship: Growing Your Business 专项课程

可灵活调整截止日期

根据您的日程表重置截止日期。

初级

Some experience with business development and innovation is helpful, but not required.

完成时间大约为4 小时

英语（English）

字幕：法语（French）, （欧洲人讲的）葡萄牙语, 俄语（Russian）, 英语（English）, 西班牙语（Spanish）

讲师

授课教师评分

4.78/5 （26 个评分）

Alex Cowan

Faculty & Batten Fellow

Darden School of Business

299,150 个学生

13 门课程

提供方

弗吉尼亚大学

A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders.

教学大纲 - 您将从这门课程中学到什么

周

周 1

完成时间为 2 小时

Focusing for Profitability and Growth

How do you avoid the distractions that keep companies from innovating their way to organic growth? The best recipe is a hyper focus on finding product/market fit and scaling it. Fortunately, the Canvas is a great way to create that focus. We’ll start the course by looking at the jobs you do for customers and how your particular propositions drive revenue. We’ll also look at how you link those with focused customer journeys to keep these customer-centric linkages healthy and growing.

完成时间为 2 小时

18 个视频（总计 81 分钟）, 1 个阅读材料, 1 个测验

18 个视频

Focusing Innovation with the Business Model Canvas2分钟

Getting Started with the Canvas2分钟

Making the Canvas Work for You: Your Role4分钟

Making the Canvas Work for You: Product Phase4分钟

Meet Enable Quiz2分钟

Creating a Testable Product/Market Fit5分钟

Knowing Your Customer5分钟

Getting to Know Your Customer Better: Think See Feel Do4分钟

Knowing What Propositions to Test6分钟

Creating Testable Propositions3分钟

Testing Your Propositions8分钟

Sculpting the Customer Journey: AIDAOR3分钟

Storyboarding AIDAOR7分钟

Delivering the Customer Journey through Customer Relationships and Channels2分钟

Mapping Customer Relationships and Channels6分钟

Persona/Proposition Fit and Revenue Drivers6分钟

Scaling Product/Market Fit with the Growth Hacking Canvas5分钟

Creating a Culture of Experimentation1分钟

1 个阅读材料

Course Overview & Requirements10分钟

1 个练习

Week 1 Quiz on Focusing for Profitability and Growth30分钟

周

周 2

完成时间为 1 小时

How do you focus your capabilities and organization to maximize profitability?

How do you develop the team(s) and capabilities you need to find your next big thing? And then scale it before your competition catches up? This week, you’ll learn how to focus your capabilities and assets on delivering to the customer. In particular, we’ll look at three core business model types which have distinct implications for where you should focus your organization with regard to Key Activities, Key Resources, and Key Partners.

完成时间为 1 小时

10 个视频（总计 48 分钟）

10 个视频

The Focused Organization1分钟

Understanding Business Model Type4分钟

Business Model Type Implications6分钟

Key Activities vs Important Activities3分钟

Key Activities and Strategy-Driven Process Design8分钟

Key Partners3分钟

Costs Now vs. Costs Later6分钟

The Hard Things about Digital Transformation & Corporate Innovation7分钟

Focusing Your Innovation Pipeline with the Corporate Innovation Canvas5分钟

Course Conclusion56

1 个练习

Week 2 Quiz on Focusing Your Organization30分钟

关于 Entrepreneurship: Growing Your Business 专项课程

Growing a business needs a dynamic set of skills, ranging from leadership, employee management, strategy, planning, finance, accounting, ethics, accountability, and profitability.

Developed at the Darden School of Business at the University of Virginia, and led by top-ranked Darden faculty, this specialization covers challenges faced by private businesses, when they attempt to grow substantially. It starts with common challenges and human resource issues faced by private business. It then teaches you essential financial accounting skills for entrepreneurs, such as creating and interpreting cash flow, balance sheet, and income statements to make financial health conclusions. This specialization also presents an exciting new approach to values-driven leadership development in the workplace, in business education, and in life. In an action oriented introduction to Giving Voice to Values (GVV), it is not about persuading people to be more ethical, but instead starts from the premise that most of us already want to act on our values, and we feel that we have a reasonable chance of doing so effectively. It then discusses the emergence of a new story about business, contextualizing it within a societal framework. Finally, it teaches you to write innovative business plans, by driving meaningful focus, forcing specificity, and bringing linkages between key business drivers to the foreground.

常见问题

我什么时候能够访问课程视频和作业？
讲座和作业的访问权限取决于您的注册类型。如果您以旁听模式参加课程，则可以免费查看大多数课程资料。要访问评分作业并获得证书，您需要在旁听期间或之后购买证书体验。如果看不到旁听选项：
课程可能不提供旁听选项。您可以尝试免费试用，也可以申请助学金。
课程可能会改为提供'完整课程，没有证书'。通过此选项，您可以查看所有课程材料、提交所要求的作业，以及获得最终成绩。这也意味着您将无法购买证书体验。
我订阅此专项课程后会得到什么？
您注册课程后，将有权访问专项课程中的所有课程，并且会在完成课程后获得证书。您的电子课程证书将添加到您的成就页中，您可以通过该页打印您的课程证书或将其添加到您的领英档案中。如果您只想阅读和查看课程内容，可以免费旁听课程。
Is financial aid available?
是的，Coursera 可以为无法承担费用的学生提供助学金。通过点击左侧“注册”按钮下的“助学金”链接可以申请助学金。您可以根据屏幕提示完成申请，申请获批后会收到通知。您需要针对专项课程中的每一门课程完成上述步骤，包括毕业项目。了解更多。
完成课程后，我会获得大学学分吗？
此课程不提供大学学分，但部分大学可能会选择接受课程证书作为学分。查看您的合作院校，了解详情。Coursera 上的在线学位和 Mastertrack™ 证书提供获得大学学分的机会。

还有其他问题吗？请访问学生帮助中心。

Innovating with the Business Model Canvas