Marketing 101: Building Strong Brands Part II

From the course by University of Pennsylvania
Introduction to Marketing
University of Pennsylvania
Course 1 of 6 in the Specialization Business Foundations
From the lesson
BRANDING: Marketing Strategy and Brand Positioning

Meet the Instructors

  • Barbara E. Kahn
    Barbara E. Kahn
    Professor of Marketing and Director, Jay H. Baker Retailing Center
    The Wharton School
  • Peter Fader
    Peter Fader
    Professor of Marketing and Co-Director of the Wharton Customer Analytics Initiative
    The Wharton School
  • David Bell
    David Bell
    Xinmei Zhang and Yongge Dai Professor, Professor of Marketing