Business Foundations 专项课程
Solve Real Business Problems。Build a foundation of core business skills in marketing, finance, accounting and operations.
In this Specialization, you’ll develop basic literacy in the language of business, which you can use to transition to a new career, start or improve your own small business, or apply to business school to continue your education. In five courses, you’ll learn the fundamentals of marketing, accounting, operations, and finance. In the final Capstone Project, you’ll apply the skills learned by developing a go-to-market strategy to address a real business challenge.
- Beginner Specialization.
- No prior experience required.
第 1 门课程
Introduction to Marketing
- 五周的学习量 每周学习4至6小时
- English, Ukrainian, Chinese (Simplified), Vietnamese, Turkish, Japanese
课程概述Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-m
第 2 门课程
- English, Japanese, Chinese (Simplified)
课程概述Master the technical skills needed to analyze financial statements and disclosures for use in financial analysis, and learn how accounting standards and managerial incentives affect the financial reporting process. By the end of this course, you’ll be ab
第 3 门课程
Managing Social and Human Capital
- 2-3 hours per week
- English, Korean
课程概述People are the most valuable asset of any business, but they are also the most unpredictable, and the most difficult asset to manage. And although managing people well is critical to the health of any organization, most managers don't get the tra
第 4 门课程
- English, Korean
课程概述This course provides a brief introduction to the fundamentals of finance, emphasizing their application to a wide variety of real-world situations spanning personal finance, corporate decision-making, and financial intermediation. Key concepts and applica
第 5 门课程
- 4 weeks of study, 4-6 hours/week
- English, Portuguese (Brazilian)
课程概述Learn to analyze and improve business processes in services or in manufacturing by learning how to increase productivity and deliver higher quality standards. Key concepts include process analysis, bottlenecks, flows rates, and inventory levels
第 6 门课程
Wharton Business Foundations Capstone计划开课班次：Oct 29
- 5 weeks of study, 3-5 hours/week
毕业项目介绍Wharton's Applied Knowledge Capstone Project enables you to apply your analytic skills to real business challenges – including your own. You’ll use your newly earned business skills to thoughtfully evaluate a real situation or opportunity from Wharton-gov
Michael R Roberts
William H. Lawrence Professor of Finance, the Wharton School, University of Pennsylvania
Andrew M. Heller Professor at the Wharton School, Senior Fellow Leonard Davis Institute for Health Economics Co-Director, Mack Institute of Innovation Management
Brian J Bushee
The Geoffrey T. Boisi Professor
Professor of Management, Director, Center for Human Resources
Professor of Marketing and Co-Director of the Wharton Customer Analytics Initiative
Barbara E. Kahn
Professor of Marketing and Director, Jay H. Baker Retailing Center
Xinmei Zhang and Yongge Dai Professor, Professor of Marketing
Professor of Management and Director of the Center for Leadership and Change Management
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