Business Foundations 专项课程
Solve Real Business Problems。Build a foundation of core business skills in marketing, finance, accounting and operations.
本专项课程介绍
In this Specialization, you’ll develop basic literacy in the language of business, which you can use to transition to a new career, start or improve your own small business, or apply to business school to continue your education. In five courses, you’ll learn the fundamentals of marketing, accounting, operations, and finance. In the final Capstone Project, you’ll apply the skills learned by developing a go-to-market strategy to address a real business challenge.
制作方：
行业合作伙伴：
6 courses
按照建议的顺序或选择您自己的顺序。
项目
旨在帮助您实践和应用所学到的技能。
证书
在您的简历和领英中展示您的新技能。
课程
- Beginner Specialization.
- No prior experience required.
第 1 门课程
Introduction to Marketing
- 课程学习时间
- 五周的学习量 每周学习4至6小时
- 字幕
- English, Ukrainian, Chinese (Simplified), Vietnamese, Turkish, Japanese
课程概述
Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-m您可以选择只参加本课程。 了解更多。
第 2 门课程
财务会计导论
- 课程学习时间
- 4周，5-6小时/周
- 字幕
- English, Japanese, Chinese (Simplified)
课程概述
Master the technical skills needed to analyze financial statements and disclosures for use in financial analysis, and learn how accounting standards and managerial incentives affect the financial reporting process. By the end of this course, you’ll be ab您可以选择只参加本课程。 了解更多。
第 3 门课程
Managing Social and Human Capital
- 课程学习时间
- 2-3 hours per week
- 字幕
- English, Korean
课程概述
People are the most valuable asset of any business, but they are also the most unpredictable, and the most difficult asset to manage. And although managing people well is critical to the health of any organization, most managers don't get the tra您可以选择只参加本课程。 了解更多。
第 4 门课程
企业金融概论
- 课程学习时间
- 4周的教程，每周4-7小时学习量
- 字幕
- English, Korean
课程概述
This course provides a brief introduction to the fundamentals of finance, emphasizing their application to a wide variety of real-world situations spanning personal finance, corporate decision-making, and financial intermediation. Key concepts and applica您可以选择只参加本课程。 了解更多。
第 5 门课程
运营管理概论
- 课程学习时间
- 4 weeks of study, 4-6 hours/week
- 字幕
- English, Portuguese (Brazilian)
课程概述
Learn to analyze and improve business processes in services or in manufacturing by learning how to increase productivity and deliver higher quality standards. Key concepts include process analysis, bottlenecks, flows rates, and inventory levels您可以选择只参加本课程。 了解更多。
第 6 门课程
Wharton Business Foundations Capstone
计划开课班次：Oct 29- 课程学习时间
- 5 weeks of study, 3-5 hours/week
- 字幕
- English
毕业项目介绍
Wharton's Applied Knowledge Capstone Project enables you to apply your analytic skills to real business challenges – including your own. You’ll use your newly earned business skills to thoughtfully evaluate a real situation or opportunity from Wharton-gov您可以选择只参加本课程。 了解更多。
制作方
Michael R Roberts
William H. Lawrence Professor of Finance, the Wharton School, University of Pennsylvania
Christian Terwiesch
Andrew M. Heller Professor at the Wharton School, Senior Fellow Leonard Davis Institute for Health Economics Co-Director, Mack Institute of Innovation Management
Brian J Bushee
The Geoffrey T. Boisi Professor
Peter Cappelli
Professor of Management, Director, Center for Human Resources
Peter Fader
Professor of Marketing and Co-Director of the Wharton Customer Analytics Initiative
Barbara E. Kahn
Professor of Marketing and Director, Jay H. Baker Retailing Center
David Bell
Xinmei Zhang and Yongge Dai Professor, Professor of Marketing
Michael Useem
Professor of Management and Director of the Center for Leadership and Change Management
FAQs
More questions? Visit the Learner Help Center.
