课程信息
4.7
729 个评分
237 个审阅
专项课程
100% 在线

100% 在线

立即开始,按照自己的计划学习。
可灵活调整截止日期

可灵活调整截止日期

根据您的日程表重置截止日期。
初级

初级

完成时间(小时)

完成时间大约为13 小时

建议:4 weeks of study, 1-3 hours/week...
可选语言

英语(English)

字幕:英语(English), 阿拉伯语(Arabic)...

您将获得的技能

GrammarCommunicationBusiness WritingWriting
专项课程
100% 在线

100% 在线

立即开始,按照自己的计划学习。
可灵活调整截止日期

可灵活调整截止日期

根据您的日程表重置截止日期。
初级

初级

完成时间(小时)

完成时间大约为13 小时

建议:4 weeks of study, 1-3 hours/week...
可选语言

英语(English)

字幕:英语(English), 阿拉伯语(Arabic)...

教学大纲 - 您将从这门课程中学到什么

1
完成时间(小时)
完成时间为 2 小时

Building Great Business Writing

The first lesson in this module introduces the Effective Communication specialization, the capstone project, and the Business Writing course. You'll meet the writing instructor, Dr. Quentin McAndrew, and her counterparts Dave Underwood and Professor William Kuskin, who teach Graphic Design and Successful Presentation. Dave and William join Quentin to offer insights into how writing, design, and presentation relate to a process of continuous personal branding that we call Effective Communication. In this module, you'll discover the simple principles that inform all great business writing and that serve as the foundation of this course. These lessons set the stage for the deeper exploration and specific techniques that follow, not just in Business Writing, but in Graphic Design and Successful Presentation as well. Let's get started! ...
Reading
13 个视频(共 49 分钟), 3 个阅读材料, 4 个测验
Video13 个视频
What's So Great About the Capstone?3分钟
What is Good Writing?2分钟
Be the Windowpane3分钟
Waste No Time2分钟
Don't Sound Smart; Be Smart4分钟
Own Your Ideas3分钟
Everyone Needs an Editor; or, the Story of My Failure5分钟
Who are you?3分钟
Appearance Matters3分钟
Looking Your Best4分钟
Dave Gives Pointers: Type is the Message5分钟
Success!2分钟
Reading3 个阅读材料
A Few Important Points About This Course5分钟
Why Johnny Can't Write and Employers Are Mad10分钟
You Can Never Be a Worse Writer Than I Was10分钟
Quiz4 个练习
Simplifying Sentences6分钟
Edit out the Wishy-Washy6分钟
Improve Memos with Design Elements4分钟
Writing Principles and Design20分钟
2
完成时间(小时)
完成时间为 2 小时

The Formula for Writing Success

Did you know that the most important element of good writing isn't good writing? It's good organization. If you haven't organized your documents for maximum effectiveness, you've wasted an opportunity to present your ideas--and yourself--with power. This module teaches you the universal organizational formula that allows you to optimize your business writing. You'll understand how the principles you learned in Module One build to this formula, and you'll see how a scaffold gets created and applied to a real business document. By the end of this module, you'll be able to wield your organizational knowledge in service of your ideas and personal brand, and you'll have built the foundation that allows you to generate powerful sentences in Module Three....
Reading
9 个视频(共 40 分钟), 2 个阅读材料, 4 个测验
Video9 个视频
Great Writers Are Great Revisers2分钟
The Organizational Scaffold You Need for Everything4分钟
Quentin, William, and Dave Brainstorm the Memo4分钟
Bonus Video: The Basics of Greatness6分钟
A Blank Page: Facing the Void6分钟
Say it: The Body Paragraphs6分钟
Building Out the Scaffold4分钟
The Conclusion Concludes1分钟
Reading2 个阅读材料
Have No Fear of English as a Second Language10分钟
New York Times: "What Corporate America Can't Build: A Sentence"5分钟
Quiz4 个练习
The Elements of the Scaffold6分钟
Compare Openings6分钟
Starting with the Most Important Point6分钟
Practicing the Scaffold15分钟
3
完成时间(小时)
完成时间为 7 小时

Crafting Powerful Writing

In the first lesson of Module Three, we'll apply our writing principles and our scaffold to creating an actual memo. You'll see, step-by-step, how the scaffold guides the writing process to make it easier to create a forceful business document. You'll understand how to apply the scaffold to guide sentence and paragraph creation, and you'll have a chance to test and reinforce your new skills. The second lesson covers common grammatical errors that sap many writers' professional brands. Short videos explain each error, why each hurts your clarity, and how to correct your writing--even if you don't remember the grammar rule. You'll understand why these changes are important to your goal of Effective Communication and why it's important to eliminate these common missteps from your own writing....
Reading
15 个视频(共 51 分钟), 14 个测验
Video15 个视频
The First Paragraph Roadmap5分钟
Signposting with Topic Sentences4分钟
William on Voicing Writing: How Does it Sound?2分钟
Writing a Paragraph4分钟
Revising a Paragraph4分钟
The Conclusion Concludes (Reprise)1分钟
Does Good Grammar Matter?2分钟
Grammar Blast: I vs. Me3分钟
Grammar Blast: Mangled Modifiers5分钟
Grammar Blast: Serial or Oxford Comma2分钟
Grammar Blast: Pronoun Problems3分钟
Grammar Blast: Apostrophe Abuse3分钟
Grammar Blast: Your, You're, Their, They're, There2分钟
Grammar Blast: That vs. Which2分钟
Quiz12 个练习
What Goes in the First Paragraph?6分钟
Writing Strong Topic Sentences6分钟
Critique These Conclusions6分钟
I vs. Me6分钟
Fix These Modifiers6分钟
Serial Comma Practice6分钟
Pronoun Placement6分钟
Apostrophe Practice6分钟
Your vs. You're, There vs. Their vs. They're: Test Your Skill!6分钟
That vs. Which6分钟
Rubric Training Quiz20分钟
Rubric Training Quiz20分钟
4
完成时间(小时)
完成时间为 3 小时

Activate Your Voice!

So, you've started to write a document . . . Module Four takes you beyond the scaffold and good grammar to provide you with specific tips that will elevate your language, infuse your writing with clarity, and amp up your ability to communicate your ideas effectively. Every lesson in this module is based on the principles you learned in Module One, and they form a checklist of techniques that you can apply to any business document to insure your ideas shine on the page. Short videos on emails and longer documents give you simple techniques for applying the lessons of this course to a broad range of your work....
Reading
15 个视频(共 50 分钟), 1 个阅读材料, 8 个测验
Video15 个视频
Check Your Scaffold1分钟
Keep It Simple4分钟
Brevity is the Soul of Wit5分钟
Dave on How Logo Design Reflects Brevity and Clarity5分钟
Always be Specific; Avoid Generalities and Jargon5分钟
The Power of Active Voice5分钟
Limit Crutch Verbs2分钟
Cut Prepositional Phrases2分钟
Don't Repeat Words1分钟
Always Proofread分钟
A Word on Email3分钟
Long Documents, in Brief2分钟
In Conclusion4分钟
Time to Design: Dave Takes the Memo1分钟
Reading1 个阅读材料
Credits3分钟
Quiz8 个练习
Simplify Sentences6分钟
Edit Out Generalities and Jargon6分钟
Identify Passive Voice6分钟
Change from Passive to Active6分钟
Remove "to be" and "to have"6分钟
Edit out Prepositional Phrases6分钟
Finding Repeated Words6分钟
Final Editing Quiz25分钟
4.7
237 个审阅Chevron Right
职业方向

67%

完成这些课程后已开始新的职业生涯
工作福利

83%

通过此课程获得实实在在的工作福利

热门审阅

创建者 YSJun 12th 2017

It was an exceptional course with lots to take away from. It taught basic building blocks of business writing and then built upon it which provided a great way to self learn the content of the course.

创建者 JSJan 10th 2018

Even if English is your first language, this course was a great refresher of how to apply writing skills to email and business documents. I would recommend to anyone looking to sharpen their skills.

讲师

Avatar

Dr. Quentin McAndrew

Instructor
Department of English, University of Colorado Boulder

关于 University of Colorado Boulder

CU-Boulder is a dynamic community of scholars and learners on one of the most spectacular college campuses in the country. As one of 34 U.S. public institutions in the prestigious Association of American Universities (AAU), we have a proud tradition of academic excellence, with five Nobel laureates and more than 50 members of prestigious academic academies....

关于 Effective Communication: Writing, Design, and Presentation 专项课程

Over seventy companies and tens of thousands of students worldwide have used Effective Communication to deliver ideas powerfully in the workplace. By taking Business Writing, Graphic Design, and Successful Presentation, you’ll hone your written, visual, and verbal business presentation skills. You'll learn to write well-organized, clear business documents; to design elegant presentation slides, reports, and posters; and to present and speak with confidence and power. In the final Capstone Project, you'll develop a portfolio of work—including a memo, a slide deck, and a presentation—to showcase your communication skills and represent your personal brand. The Effective Communication Specialization takes you on a journey of self realization. You’ll learn that excellence in communication involves the ability to express who you are—your best self—in everything you do. What our students say: "A life-changing specialization." "Simple yet powerful rules." "Essential for everyone."...
Effective Communication: Writing, Design, and Presentation

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