关于此 专项课程

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This specialization will provide learners with the fundamentals of using Big Data, Artificial Intelligence, and Machine Learning and the various areas in which you can deploy them to support your business. You'll cover ethics and risks of AI, designing governance frameworks to fairly apply AI, and also cover people management in the fair design of HR functions within Machine Learning. You'll also learn effective marketing strategies using data analytics, and how personalization can enhance and prolong the customer journey and lifecycle. Finally, you will hear from industry leaders who will provide you with insights into how AI and Big Data are revolutionizing the way we do business. By the end of this specialization, you will be able to implement ethical AI strategies for people management and have a better understanding of the relationship between data analytics, artificial intelligence, and machine learning. You will leave this specialization with insight into how these tools can shape and influence how you manage your business. For additional reading, Professor Hosanagar's book "A Human’s Guide to Machine Intelligence" can be used as an additional resource,". You can find Professor Hosangar's book on his personal website or at Penguin Randomhouse.
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100% 在线课程
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灵活的计划
设置并保持灵活的截止日期。
初级
完成课程大约需要 4 个月
建议进度:2 小时/周
英语(English)
可分享的证书
完成后获得证书
100% 在线课程
立即开始,按照自己的计划学习。
灵活的计划
设置并保持灵活的截止日期。
初级
完成课程大约需要 4 个月
建议进度:2 小时/周
英语(English)

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此专项课程包含 4 门课程

课程1

课程 1

AI Fundamentals for Non-Data Scientists

课程2

课程 2

AI Applications in Marketing and Finance

课程3

课程 3

AI Applications in People Management

课程4

课程 4

AI Strategy and Governance

提供方

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宾夕法尼亚大学

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