- Design Leadership
- Negotiation
- Leadership
- Marketing
- Team Management
- Collaboration
- Communication
- Innovation
- Crisis Management
- Communications Management
- Advertising
- Data Analysis
组织领导 专项课程
Successfully Lead in an Ever-Changing Business Environment. Master key strategies to successfully lead an organizational change effort in just five courses plus a final capstone project.
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您将获得的技能
关于此 专项课程
需要一些相关领域经验。需要一些相关经验。
需要一些相关领域经验。需要一些相关经验。
专项课程的运作方式
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此专项课程包含 6 门课程
高性能协作:管理团队、团队合作和谈判
Are leaders born or made? Learn the essential skills to develop and expand your leadership repertoire, design teams for collaboration, and craft win-win negotiation strategies. High Performance Collaboration: Leadership, Teamwork, and Negotiation focuses on leadership, teamwork, and negotiation. Students will engage in self-assessments to analyze their leadership style, develop team charters to optimize their groups, and develop a game plan for effective negotiation.
团队管理沟通的最大影响:讲故事
Storytelling is an essential part of leadership. Effective leaders communicate to inspire talent to excel; to partner with investors and communities; to engage with customers and clients and to grow their impact in the world as part of a global community. Cultivating an authentic, trustworthy and compelling narrative is vital to a leader’s success. This course helps leaders find their own story through personal branding; develop storytelling success with all constituencies; initiate an effective voice for crisis; interact well through social and third party media; and communicate a vision for innovation.
社会影响团队管理
This course will provide learners with a systematic general framework for analyzing persuasive influence situations. Learners will be able to identify different challenges faced by persuaders and to fashion appropriate strategies for addressing those challenges. The broad goal is to provide learners with not only an extensive persuasion tool kit, but also with an understanding of how different tools are useful in different situations. Specifically, the course will address four broad topics: strategies for influencing people’s personal attitudes; strategies for affecting social factors influencing behavior; strategies for affecting people’s perceived ability to undertake the desired behavior; and strategies for inducing people to act on their existing intentions.
营销团队管理
The success of every organization depends on attracting and retaining customers. Although the marketing concepts for doing so are well established, digital technology has empowered customers, while producing massive amounts of data, revolutionizing the processes through which organizations attract and retain customers. In this course, students will learn how to identify new opportunities to create value for empowered consumers, develop strategies that yield an advantage over rivals, and develop the data science skills to lead more effectively, allocate resources, and to confront this very challenging environment with confidence.
提供方

西北大学
Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries.
常见问题
退款政策是如何规定的?
我可以只注册一门课程吗?
有助学金吗?
我可以免费学习课程吗?
此课程是 100% 在线学习吗?是否需要现场参加课程?
完成专项课程后我会获得大学学分吗?
How long does it take to complete the Organizational Leadership Specialization?
此专项课程中每门课程的开课频率为多久?
What background knowledge is necessary?
Do I have to take the courses in this Specialization in a specific order?
Will I earn university credit for completing the Organizational Leadership Specialization?
What will I be able to do upon completing the Organizational Leadership Specialization?
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