关于此 专项课程
100% 在线课程

100% 在线课程

立即开始,按照自己的计划学习。
灵活的计划

灵活的计划

设置并保持灵活的截止日期。
中级

中级

完成时间(小时)

完成时间大约为6 个月

建议 4 小时/周
可选语言

英语(English)

字幕:英语(English), 越南语, 阿拉伯语(Arabic), 巴西葡萄牙语, 加泰罗尼亚语, 日语, 德语(German)...

您将获得的技能

Design LeadershipNegotiationLeadershipMarketing
100% 在线课程

100% 在线课程

立即开始,按照自己的计划学习。
灵活的计划

灵活的计划

设置并保持灵活的截止日期。
中级

中级

完成时间(小时)

完成时间大约为6 个月

建议 4 小时/周
可选语言

英语(English)

字幕:英语(English), 越南语, 阿拉伯语(Arabic), 巴西葡萄牙语, 加泰罗尼亚语, 日语, 德语(German)...

专项课程 的运作方式

加入课程

Coursera 专项课程是帮助您掌握一门技能的一系列课程。若要开始学习,请直接注册专项课程,或预览专项课程并选择您要首先开始学习的课程。当您订阅专项课程的部分课程时,您将自动订阅整个专项课程。您可以只完成一门课程,您可以随时暂停学习或结束订阅。访问您的学生面板,跟踪您的课程注册情况和进度。

实践项目

每个专项课程都包括实践项目。您需要成功完成这个(些)项目才能完成专项课程并获得证书。如果专项课程中包括单独的实践项目课程,则需要在开始之前完成其他所有课程。

获得证书

在结束每门课程并完成实践项目之后,您会获得一个证书,您可以向您的潜在雇主展示该证书并在您的职业社交网络中分享。

how it works

此专项课程包含 6 门课程

课程1

High Performance Collaboration: Leadership, Teamwork, and Negotiation

4.8
866 个评分
245 个审阅
Are leaders born or made? Learn the essential skills to develop and expand your leadership repertoire, design teams for collaboration, and craft win-win negotiation strategies. High Performance Collaboration: Leadership, Teamwork, and Negotiation focuses on leadership, teamwork, and negotiation. Students will engage in self-assessments to analyze their leadership style, develop team charters to optimize their groups, and develop a game plan for effective negotiation. Recurring course sessions repeat every 2 weeks on Monday with an enrollment period of 5 days....
课程2

Leadership Communication for Maximum Impact: Storytelling

4.4
464 个评分
110 个审阅
Storytelling is an essential part of leadership. Effective leaders communicate to inspire talent to excel; to partner with investors and communities; to engage with customers and clients and to grow their impact in the world as part of a global community. Cultivating an authentic, trustworthy and compelling narrative is vital to a leader’s success. This course helps leaders find their own story through personal branding; develop storytelling success with all constituencies; initiate an effective voice for crisis; interact well through social and third party media; and communicate a vision for innovation....
课程3

Leadership Through Social Influence

4.5
399 个评分
85 个审阅
This course will provide learners with a systematic general framework for analyzing persuasive influence situations. Learners will be able to identify different challenges faced by persuaders and to fashion appropriate strategies for addressing those challenges. The broad goal is to provide learners with not only an extensive persuasion tool kit, but also with an understanding of how different tools are useful in different situations. Specifically, the course will address four broad topics: strategies for influencing people’s personal attitudes; strategies for affecting social factors influencing behavior; strategies for affecting people’s perceived ability to undertake the desired behavior; and strategies for inducing people to act on their existing intentions....
课程4

Leadership Through Marketing

4.6
250 个评分
51 个审阅
The success of every organization depends on attracting and retaining customers. Although the marketing concepts for doing so are well established, digital technology has empowered customers, while producing massive amounts of data, revolutionizing the processes through which organizations attract and retain customers. In this course, students will learn how to identify new opportunities to create value for empowered consumers, develop strategies that yield an advantage over rivals, and develop the data science skills to lead more effectively, allocate resources, and to confront this very challenging environment with confidence....

讲师

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Tom Collinger

Executive Director Spiegel Research Center
Medill School of Journalism, Media, Integrated Marketing Communications
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Hud Englehart

Faculty
Medill School of Journalism, Media, Integrated Marketing Communications
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Sanjay Khosla

Adjunct Professor of Executive Education
Kellogg School of Management
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Daniel J. O’Keefe

Owen L. Coon Professor
Department of Communication Studies, School of Communication
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Ernest Duplessis

Faculty
Medill School of Journalism, Media, Integrated Marketing Communications
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Leigh Thompson

J. Jay Gerber Distinguished Professor of Dispute Resolution and Organizations
Kellogg School of Management
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Florian Zettelmeyer

Nancy L. Ertle Professor of Marketing, Director, Program on Data Analytics at Kellogg
Kellogg School of Management
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Greg Holderfield

Pentair - D. Eugene and Bonnie L. Nugent Clinical Associate Professor of Design, Director of the Segal Design Institute, Co-Director of the MMM Program
McCormick School of Engineering and Applied Science (Segal Design Institute)
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Elizabeth Gerber

Associate Professor, Co-director of the Research Cluster at the Segal Design Institute
McCormick School of Engineering and Applied Science (Segal Design Institute), School of Communication, Kellogg School of Management (by courtesy), School of Education and Social Policy (by courtesy)
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Pam Daniels

Clinical Assistant Professor, Design Innovator in Residence
McCormick School of Engineering and Applied Sciences (Segal Design Institute)
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Ed Colgate

Allen and Johnnie Breed University Design Professor, Professor of Mechanical Engineering, Director of the Engineering Design and Innovation Masters Program at the Segal Design Institute
McCormick School of Engineering and Applied Science
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Candy Lee

Professor
Medill School of Journalism, Media, Integrated Marketing Communications
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Greg Carpenter

James Farley/Booz Allen Hamilton Professor of Marketing Strategy, Director of the Center for Market Leadership, Faculty Director, Kellogg Markets and Customers Initiative (KMCI)
Kellogg School of Management
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Barbara O'Keefe

Dean of the School of Communication; Professor of Communication Studies; Annenberg University Professor
School of Communication

关于 Northwestern University

Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries. ...

常见问题

  • 可以!点击您感兴趣的课程卡开始注册即可。注册并完成课程后,您可以获得可共享的证书,或者您也可以旁听该课程免费查看课程资料。如果您订阅的课程是某专项课程的一部分,系统会自动为您订阅完整的专项课程。访问您的学生面板,跟踪您的进度。

  • 此课程完全在线学习,无需到教室现场上课。您可以通过网络或移动设备随时随地访问课程视频、阅读材料和作业。

  • 此专项课程不提供大学学分,但部分大学可能会选择接受专项课程证书作为学分。查看您的合作院校了解详情。

  • Time to completion can vary based on your schedule, but most learners are able to complete the Specialization in 3.5-4 months.

  • Each course in the Specialization is offered on a regular schedule, with sessions starting about once per month. If you don't complete a course on the first try, you can easily transfer to the next session, and your completed work and grades will carry over.

  • This course is best suited for aspiring leaders who are already leading, to a certain degree, within their organizations but not necessarily large teams.

  • We recommend taking the courses in the order presented, as each subsequent course will build on material from previous courses.

  • Coursera courses and certificates don't carry university credit, though some universities may choose to accept Specialization Certificates for credit. Check with your institution to learn more.

  • (A) Optimally design a team for success (B) Negotiate in a collaborative fashion in large and small business situation (C) Utilize primary action strategies to achieve personal branding (D) Develop strategies for initial crisis response (E) Analyze techniques for communication to different constituencies (F) Formulate strategies for storytelling for innovation (G) Develop strategies to influence others (H) Create a market focused strategy (I) Use analytics to improve marketing efforts (J) Utilize design methods to identify opportunities and develop a range of solutions (K) Bring human-centered design approaches inside the organization to build a culture of innovation

还有其他问题吗?请访问 学生帮助中心