Successfully Lead in an Ever-Changing Business Environment。Master key strategies to successfully lead an organizational change effort in just five courses plus a final capstone project.
Equip yourself to successfully lead organizations through clarity of purpose and effective collaboration — by building and motivating teams; designing and delivering powerful stories; developing strategies to appropriately influence; understanding underlying customer analytics and applying innovative approaches to deliver impact. How do aspiring managers succeed in an ever-changing business environment? How do they lead different groups to action? This specialization equips aspiring managers to lead change and leverage different roles and functions within for-profit institutions to create lasting value in the marketplace. Throughout the five courses, we will explore how great leaders assess themselves and lead collaborative teams that effectively manage negotiations and conflict. We will discover how leaders communicate through storytelling and employ other communication strategies to influence. Furthermore, we will learn how organizations start with the clarity of purpose that comes from an understanding of customers’ needs, including leveraging data analytics, and use that focus to drive the design of products and services to meet those needs effectively. At the end of the coursework, students will create a capstone project that allows them to apply what they have learned. Click on the following links to navigate to each course in this Specialization: 1-High Performance Collaboration: Leadership, Teamwork, and Negotiation, 2-Leadership Communication for Maximum Impact: Storytelling, 3-Leadership Through Social Influence, 4-Leadership Through Marketing, 5-Leadership Through Design Innovation.
- Intermediate Specialization.
- Some related experience required.
第 1 门课程
课程概述Are leaders born or made? Learn the essential skills to develop and expand your leadership repertoire, design teams for collaboration, and craft win-win negotiation strategies. High Performance Collaboration: Leadership, Teamwork, and Negoti
第 2 门课程
- English, Vietnamese
课程概述Storytelling is an essential part of leadership. Effective leaders communicate to inspire talent to excel; to partner with investors and communities; to engage with customers and clients and to grow their impact in the world as part of a g
第 3 门课程
- 4 weeks of study, 1-3 hours/week
课程概述This course will provide learners with a systematic general framework for analyzing persuasive influence situations. Learners will be able to identify different challenges faced by persuaders and to fashion appropriate strategies for addressing
第 4 门课程
Leadership through Marketing计划开课班次：Apr 29
- 3 weeks, 1 - 2 hours per week
课程概述The success of every organization depends on attracting and retaining customers. Although the marketing concepts for doing so are well established, digital technology has empowered customers, while producing massive amounts of data, revolutionizin
第 5 门课程
Leadership Through Design Innovation计划开课班次：May 7
- 3-4 hours/week
- English, Portuguese (Brazilian)
课程概述Today’s workplace calls for a new style of leadership to embolden and accelerate innovation. Design offers a novel way to discover market opportunities, experiment to validate concepts and mitigate risk, and deliver value to all stakeholders. This c
第 6 门课程
Organizational Leadership Capstone计划开课班次：May 28
- 8 weeks of study, 2-4 hours/week
- English, Catalan, German
毕业项目介绍The capstone project consists of a case study that must be addressed to complete the specialization. In the case study, you will be asked to assume the role of the incoming chief executive officer of a fictitious privately held medical device com
Associate Professor, Co-director of the Research Cluster at the Segal Design Institute
J. Jay Gerber Distinguished Professor of Dispute Resolution and Organizations
Daniel J. O’Keefe
Owen L. Coon Professor
Clinical Assistant Professor, Design Innovator in Residence
James Farley/Booz Allen Hamilton Professor of Marketing Strategy, Director of the Center for Market Leadership, Faculty Director, Kellogg Markets and Customers Initiative (KMCI)
Adjunct Professor of Executive Education
Nancy L. Ertle Professor of Marketing, Director, Program on Data Analytics at Kellogg
Pentair - D. Eugene and Bonnie L. Nugent Clinical Associate Professor of Design, Director of the Segal Design Institute, Co-Director of the MMM Program
Dean of the School of Communication; Professor of Communication Studies; Annenberg University Professor
Executive Director Spiegel Research Center
Allen and Johnnie Breed University Design Professor, Professor of Mechanical Engineering, Director of the Engineering Design and Innovation Masters Program at the Segal Design Institute
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