课程概述
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Professor Nader has been immensely helpful in bringing about a change in the way I viewed Brand Management. The course is well-framed with lots of good examples and interviews. A wonderful experience.
Professor Nader has been immensely helpful in bringing about a change in the way i viewed Brand Management. The course is well framed with lots of good examples and interviews. A wonderful experience!
1376 - 品牌管理：协调经营、品牌和行为 的 1400 个评论（共 1,440 个）
创建者 Charlotte
•Really insightful course which helps to demonstrate how to turn brand and brand purpose into effective action within a business. Highly recommend :)
创建者 Vanshika D P
•it is really a Very good course to get a detailed analysis of brand management their behaviour and how it plays important role in business.
创建者 Anne N A A
•Concepts were quite difficult to understand at first. The questions in the quizzes were also somewhat not directly discussed in the videos.
创建者 Qout A A
•It was such an outstanding course full of rich information and knowledge.
A big thanks for Prof. Nader , appreciate his greatest efforts .
创建者 Baizhigitova V
•Thanks to the course, I got very interesting brand building skills. What just guessed before, now turned into a clear algorithm of action.
创建者 Rohan K
•Learned a lot of new things eg. 3Bs, 3Es, 6As, Brand health, etc. from this course and especially enjoyed the peer reviewed assignments.
创建者 Rafif J N
•it's quite difficult but very helpful for built my concept about branding, product, and identity of the behaviour product management
创建者 Tuesday D
•Nader is very engaging and pleasant to listen, I only feel that the modules could’ve been broken down into fewer, but longer videos
创建者 Eddy M
•Great insights and case studies. I learned a lot and now more confident in helping many brands get it right with their consumers
创建者 Gokul G
•The course offers a good amount of knowledge with precise real-life examples. The interviews in the course come with benefit.
创建者 KailiShan
•Very helpful and I learned a lot. With some professional marketing terms, but everyone can definitely catch up these.
创建者 Lauren M
•Lots of great information on branding. Up-to-date models and information and very in-touch with the modern consumer.
创建者 Kareena P
•really enjoyed the course, especially the examples of real companies and their experiences were very informative.
创建者 Aron A E
•This course was exceptional. I highly recommend it and encourage its enrollment. You will not be disappointed.
创建者 Pulkita V
•The concepts were explained well. Interviews with people working professionals help understand it better.
创建者 Adcon S
•GOOD LEARNING VIDEOS WITH INTERVIEWERS VEDIOS. OVERALL THE QUIZ IS ALSO BASED ON IN DEPTH STUDY
创建者 kay
•great course. but when going forward all the focus was on employer branding. didn't expact that..
创建者 Sheetal S P
•A good course for understanding branding from an outside in as well as inside out perspective.
创建者 SHASHANK G
•With the best faculty and thoroughly explained each module with the help of current examples.
创建者 Ayushree S
•The content was good and the topics were explained in an understandable and relatable way.
创建者 Piyash P
•Unfortunately due to the recent turn of events could not catch up. Hope to start soon
创建者 Eitan P
•The course is great! actually one of the best that I have encountered on Coursera.
创建者 GORTI K M
•The concepts were explained very well. A great course for all brand enthusiasts.
创建者 Luke T
•Good course to refresh as well as learn new insights and thoughts on Branding
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