课程信息
4.6
23 个评分
6 个审阅
专项课程

Course 4 of 4 in the

100% 在线

100% 在线

立即开始,按照自己的计划学习。
可灵活调整截止日期

可灵活调整截止日期

根据您的日程表重置截止日期。
初级

初级

There is no prior background knowledge required for this course.

完成时间(小时)

完成时间大约为8 小时

建议:4 weeks of study, 3-5 hours a week...
可选语言

英语(English)

字幕:英语(English)

您将学到的内容有

  • Check

    Discuss the importance of observation and the impact it has on your work as an entrepreneur

  • Check

    Discuss the importance of editing and be able to simply complex problems down to their core issues

  • Check

    Define what makes a strong brand and brainstorm ideas of how to establish your brand

  • Check

    Identify the various kinds of people you need to have in your network to help you succeed

您将获得的技能

Rapid PrototypingHone observation skillsPresentation SkillsTeambuilding
专项课程

Course 4 of 4 in the

100% 在线

100% 在线

立即开始,按照自己的计划学习。
可灵活调整截止日期

可灵活调整截止日期

根据您的日程表重置截止日期。
初级

初级

There is no prior background knowledge required for this course.

完成时间(小时)

完成时间大约为8 小时

建议:4 weeks of study, 3-5 hours a week...
可选语言

英语(English)

字幕:英语(English)

教学大纲 - 您将从这门课程中学到什么

1
完成时间(小时)
完成时间为 1 小时

Welcome!

...
Reading
1 个视频 (总计 5 分钟), 3 个阅读材料, 1 个测验
Reading3 个阅读材料
How This Course Works10分钟
Earn a Certificate for this Course10分钟
Connect with Your Classmates10分钟
Quiz1 个练习
What do you hope to accomplish?8分钟
2
完成时间(小时)
完成时间为 2 小时

Inspiration: The Entrepreneurial Mindset

In this first lesson, we'll discuss what "entrepreneurship" actually means. We'll take a look at the process of innovation and identify common traits that all successful innovators have. We'll also discuss commonalities between musicians and entrepreneurs and why musicians are excellent entrepreneurs. Finally, we'll end the lesson by learning how to observe the world around you with an entrepreneurial mindset....
Reading
3 个视频 (总计 16 分钟), 1 个测验
Video3 个视频
5 Skills of Successful Innovators5分钟
Learning To Observe4分钟
3
完成时间(小时)
完成时间为 2 小时

Creation: Product Development

This week is all about falling in love with a problem, and NOT the solution. You'll work to identify a problem you'd like to solve and develop prototypes to solve that problem. We'll take a look at rapid prototyping as well as iterating on your prototype to develop the most effective and elegant solution possible. ...
Reading
5 个视频 (总计 25 分钟), 1 个测验
Video5 个视频
Process of Reduction5分钟
Falling in Love with a Problem5分钟
Prototyping4分钟
Iteration5分钟
4
完成时间(小时)
完成时间为 2 小时

Collaboration and Presentation

This week, we'll discuss building a strong team and establishing a culture at your "start up." You'll work to identify the types of people you want on your team and why you need them. We'll also discuss how to develop not only your product, but the brand that stands for that product. Finally, we'll work on your presenting, selling, and marketing skills to help you establish the brand you envision. ...
Reading
5 个视频 (总计 23 分钟), 1 个测验
Video5 个视频
Building a Team4分钟
Developing Your Brand5分钟
Presenting4分钟
Selling and Marketing2分钟
4.6
6 个审阅Chevron Right

热门审阅

创建者 DCAug 12th 2018

This is a great course that describes the parallels of being a en entrepreneur and a musician. Panos is a knowledgeable and engaging speaker.

创建者 VBMar 29th 2018

This course is really informative. The similarities between music and entrepreneurship are huge

讲师

Avatar

Panos Panay

Course Author
Berklee Online

关于 Berklee College of Music

Berklee College of Music was founded on the revolutionary principle that the best way to prepare students for careers in music is through the study and practice of contemporary music. For more than half a century, the college has evolved to reflect the state of the art of music and the music business. Berklee serves distance learners worldwide through its award-winning online extension school, Berklee Online....

关于 Music Business 专项课程

This specialization will give you the knowledge, both theoretical and practical, to launch your career in the music business as an artist, manager, agent, and/or producer. You will begin with Music Business Foundations, which provides a broad overview of the music business, including a history of the industry as well as the various roles that exist and how they relate to one another. You will learn how record contracts are structured as well as a basic overview of copyright law. From there, you will complete Navigating the Music Business, designed for both musical artists and those who wish to work with artists. This course will help you identify the unique elements of artist identity and provide you with the practical business know-how you’ll need to build a fanbase and successfully run a crowdfunding campaign. Next, you will complete Copyright Law in the Music Business, which gets to the heart of compensation and revenue in the music business. You will have the opportunity to unpack high-profile copyright law cases involving world-renowned artists, gaining a better understanding of how to leverage the law to their benefit. Finally, you will complete Creativity and Entrepreneurship, in which you’ll learn what it takes to be an effective entrepreneur in the music business, learning skills that are essential for thriving in an ever-changing industry....
Music Business

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