课程信息
4.2
140 个评分
46 个审阅
This course is the first in a series on starting a business. Though new venture creation is the focus of the specialization, this course is important for everyone.To create a successful business it is not only about what you do (technical execution), it is also about how you think. This course provides learners with insights to re-frame their thinking in order to maximize their chances for success. So what can a learner expect to gain from this course? At the end of this course a learner: 1.) will be able to argue effectively against all of the reasons for not starting their business (or reaching some goal); 2.) will be able to operate effectively within the new framework or model for starting a business (or any new endeavor), thus increasing their chances for success; and 3.) will be able to make the initial business startup decisions of what type of business to start, and what type of business owner to be. Having an entrepreneurial mindset is critical to being successful as an entrepreneur. An entrepreneurial mindset stands alone in terms of its importance. No other attribute, personality, inherent entrepreneurial proclivities, training, or demographic profile is common to all successful entrepreneurs whether Warren Buffet, Steve Jobs, or the neighborhood florist or grocer. The course provides learners with an understanding of the attributes and perspectives of an entrepreneurial mindset, and the process to acquire one. We suggest that learners bring an open mind and be willing to thoroughly explore the nascent business ventures they have been carrying with them.The course introduces concepts that enables a person to start a trans-formative process in the way they think generally, and in the way they think about business specifically. This new way of thinking has the potential to positively impact not only them, but their family, and community....
Globe

100% 在线课程

立即开始,按照自己的计划学习。
Calendar

可灵活调整截止日期

根据您的日程表重置截止日期。
Clock

建议:5 hours/week

完成时间大约为16 小时
Comment Dots

English

字幕:English
Globe

100% 在线课程

立即开始,按照自己的计划学习。
Calendar

可灵活调整截止日期

根据您的日程表重置截止日期。
Clock

建议:5 hours/week

完成时间大约为16 小时
Comment Dots

English

字幕:English

教学大纲 - 您将从这门课程中学到什么

1

章节
Clock
完成时间为 7 分钟

Specialization: Goals and Objectives

This module provides an overview of the learner goals and objectives of the series of courses in the specialization: “How to Start Your Own Business”. It also provides an explanation of how this course contributes to those goals and objectives....
Reading
1 个视频(共 7 分钟)
Clock
完成时间为 3 小时

Mindset: What's Yours?

Reviews the concept of a mindset and discusses those that commonly hinder business startup. Identifies the internal and external components of a mindset....
Reading
2 个视频(共 12 分钟), 3 个阅读材料, 1 个测验
Video2 个视频
Lesson:What's Yours?5分钟
Reading3 个阅读材料
Overview of Course Assignments10分钟
Are Entrepreneurs Born or Built10分钟
Are Entrepreneurs Born or Made10分钟
Clock
完成时间为 3 小时

Mindset: Why Not?

Dispels myths associated with the internal components of a mindset with respect to starting a business....
Reading
2 个视频(共 19 分钟), 2 个阅读材料, 3 个测验
Video2 个视频
Lesson: Why Not? Part II10分钟
Reading2 个阅读材料
Anyone Can Start a Business10分钟
Top Ten Myths of Entrepreneurship10分钟
Quiz2 个练习
Practice Quiz One: What's Yours & Why Not10分钟
Practice Quiz Two: Why Not?6分钟

2

章节
Clock
完成时间为 1 小时

Mindset: Why You?

Dispels myths associated with the external components of a mindset with respect to starting a business....
Reading
2 个视频(共 16 分钟), 2 个阅读材料, 1 个测验
Video2 个视频
Lesson: Why You Part28分钟
Reading2 个阅读材料
Entrepreneur vs. Small Business Owner, Defined10分钟
The E-Myth Revisited Summary - Part 110分钟
Quiz1 个练习
Practice Quiz Three: Why You? Pt16分钟
Clock
完成时间为 1 小时

Mindset: Why Now?

This module presents the arguement that one should not look for the right time for a defined business, but look for the right business for the time. It then goes on to show how....
Reading
1 个视频(共 10 分钟), 2 个测验
Video1 个视频
Quiz2 个练习
Practice Quiz Four: Why Now?4分钟
Graded Assessment: What's Yours?, Why Not?, Why You?, Why Now?30分钟
Clock
完成时间为 5 小时

Self-Assessment

...
Reading
4 个视频(共 27 分钟), 4 个测验
Video4 个视频
How to become DRIVEN!7分钟
Power of Industry Knowledge.7分钟
Calculated Risk Taking9分钟
Quiz2 个练习
Drive Recap Quiz6分钟
Skill Quiz4分钟

3

章节
Clock
完成时间为 1 小时

The New Business Paradigm

In this module we show you how to apply your new found entrepreneurial mindset to those tasks and behaviors associated with starting or acquiring a business....
Reading
3 个视频(共 24 分钟), 2 个阅读材料, 1 个测验
Video3 个视频
The Art of the Process - Part 18分钟
The Art of the Process - Part 29分钟
Reading2 个阅读材料
What is the New Paradigm of Business?10分钟
The Idea Myth10分钟
Quiz1 个练习
Practice Quiz 7: The New Paradigm4分钟
Clock
完成时间为 29 分钟

The Knock on Opportunity

One of the most consistent characterizations of an entrepreneur or business owner, after innovativeness, is the ability to recognize, evaluate, and exploit opportunities. This module shows how to find or create both....
Reading
1 个视频(共 9 分钟), 2 个阅读材料
Video1 个视频
Reading2 个阅读材料
Where Do Good Ideas Come From10分钟
Entrepreneurial Opportunity: Is It an Illussion10分钟
Clock
完成时间为 1 小时

The Lean Scene

Perhaps no single area over the last few decades has done more for the position that entrepreneurhsip or business ownership are skills that can be learned than the Lean Startup movement started by Eric Reis. This module presents its principles....
Reading
4 个视频(共 27 分钟), 2 个阅读材料, 2 个测验
Video4 个视频
Lesson: Resign to Design - Part 28分钟
Lesson:Lean Changes Everything - Part 16分钟
Lesson:Lean Changes Everything - Part 26分钟
Reading2 个阅读材料
What is a Startup? First Principles10分钟
E-Myth Revisted Summary-Part Two10分钟
Quiz2 个练习
Practice Quiz 8: Process & Opportunity Principles10分钟
Quiz: The New Business Paradigm & Principles16分钟
4.2
Direction Signs

50%

完成这些课程后已开始新的职业生涯
Briefcase

83%

通过此课程获得实实在在的工作福利

热门审阅

创建者 SPAug 6th 2018

I learned basic principles of starting a business as an entrepreneur. Very inspirational and useful to get correct mindset for business.

创建者 ASFeb 14th 2016

Practical and useful... good for someone who has thought of opening a business, but who has never actually taken action.

讲师

Forrest S. Carter

Associate Professor, Faculty Director of Institute of Entrepreneurship and Innovation
Marketing

Ken Szymusiak

Managing Director, Burgess Institute for Entrepreneurship & Innovation
Broad College of Business

David Wheeler

Creative Research Faculty, The Hub for Innovation
Media and Information

关于 Michigan State University

Michigan State University has been advancing the common good with uncommon will for more than 150 years. One of the top research universities in the world, MSU pushes the boundaries of discovery and forges enduring partnerships to solve the most pressing global challenges while providing life-changing opportunities to a diverse and inclusive academic community through more than 200 programs of study in 17 degree-granting colleges....

关于 How to Start Your Own Business 专项课程

This specialization is a guide to creating your own business. We will cover a progression of topics necessary for successful business creation including: mindset, ideation, planning, action and strategy. Rather than just describing what to do, the focus will be on guiding you through the process of actualy doing it. The Capstone course will bring all of the tools and lessons discussed together for you to launch your business. It may not be the business of your dreams, but it will be a functional business giving you the execution capability to start something you are passionate about....
How to Start Your Own Business

常见问题

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

还有其他问题吗?请访问 学生帮助中心