课程信息
4.5
107 个评分
28 个审阅
As the fastest-growing sectors of the current global economy, both hospitality and healthcare services sector offer tremendous growth opportunities for incumbents and entrepreneurial opportunities for new entrants. To flourish on these opportunities, one must first understand each industry's unique characteristics. This course is designed to help those who are interested in career advancement opportunities in these industries or who want to be inspired by these industries to better equip themselves with enlightened and creative management capabilities. People who have successfully completed this course will be able to: (1) Identify the unique characteristics of service businesses and create successful management strategies to better manage the role of customers to gain desirable business outcomes, better market products than are intangible, and better manage customer expectations and perceptions. (2) Identify the unique characteristics of the hospitality industry, explain the process of balancing supply and demand in the hospitality industry, and implement optimal marketing and management strategies for this unique market. (3) Identify the unique characteristics of the healthcare industry, explain how this industry is evolving into the experience business, and better manage human interactions and facility to enhance the quality of customer experience. (4) Gain insights from the innovative approaches in the service industry overall, in hospitality and health industry in particular, and better develop innovative strategies in your industry....
Globe

100% 在线课程

立即开始,按照自己的计划学习。
Calendar

可灵活调整截止日期

根据您的日程表重置截止日期。
Clock

Approx. 3 hours to complete

建议:3 weeks of study, 1-2 hours/week...
Comment Dots

English

字幕:English, Spanish, Korean, Chinese (Simplified)...

您将获得的技能

Variable PricingMarketingHospital ManagementHotel Management
Globe

100% 在线课程

立即开始,按照自己的计划学习。
Calendar

可灵活调整截止日期

根据您的日程表重置截止日期。
Clock

Approx. 3 hours to complete

建议:3 weeks of study, 1-2 hours/week...
Comment Dots

English

字幕:English, Spanish, Korean, Chinese (Simplified)...

教学大纲 - 您将从这门课程中学到什么

Week
1
Clock
完成时间为 1 小时

What is unique about managing a service business?

Service businesses have unique aspects that create both opportunities and challenges in successfully managing them. Explaining what they are and how they have been addressed are a key to successfully marketing a service business. In this module, learners will be introduced to those unique characteristics of service businesses. People who have successfully completed this module will (1) Classify the unique characteristics of service businesses and realize why service businesses require special management approaches and capabilities, (2) Demonstrate the ability to better manage the role of customers to gain desirable business outcomes, (3) Develop capabilities to better market products than are intangible, and (4) Improve customer expectations and perceptions....
Reading
7 个视频(共 44 分钟), 2 个测验
Video7 个视频
1.2. Introduction to service businesse2分钟
1.3. Unique characteristics of service businesses: 01. Customer participation5分钟
1.4. Unique characteristics of service businesses: 02. Simultaneity13分钟
1.5. Unique characteristics of service businesses: 03. Perishability5分钟
1.6. Unique characteristics of service businesses: 04. Intangibility8分钟
1.7. Unique characteristics of service businesses: 05. Heterogeneity5分钟
Quiz2 个练习
Practice Quiz for Lesson 1 'What is unique about managing a service business?'10分钟
Graded Quiz for Lesson 1 'What is unique about managing a service business?'24分钟
Week
2
Clock
完成时间为 1 小时

How to successfully market a hospitality business?

Diverse businesses in the hospitality industry share some common characteristics. Unique marketing approaches have been developed to leverage these characteristics. In this module, learners will be introduced to one of those approaches called 'Variable Pricing.' People who have successfully completed this module will (1) Explain the unique characteristics of the hospitality industry, particularly in balancing supply and demand and (2) Demonstrate the ability to manage demand and pricing in order to better balance supply and demand and as a result maximize revenue from the hospitality industry....
Reading
5 个视频(共 25 分钟), 1 个阅读材料, 2 个测验
Video5 个视频
2.2. Common characteristics among the hospitality businesses8分钟
2.3. Unique marketing approaches in the hospitality industry : Variable pricing3分钟
2.4. Challenges in moving from fixed pricing to variable pricing3分钟
2.5. Variable pricing strategies: Premium pricing & target discounting8分钟
Reading1 个阅读材料
Revenue Management10分钟
Quiz2 个练习
Practice Quiz for Lesson 2 'How to successfully market a hospitality business?'10分钟
Graded Quiz Lesson 2 'How to successfully market a hospitality business?'24分钟
Week
3
Clock
完成时间为 1 小时

How to successfully market a healthcare business?

The healthcare industry is fast growing and rapidly evolving at the same time. So is its marketing approach. In this module, learners will be introduced to the recently emerging healthcare marketing concept of "Patient Experience Management" and will a few cases of successful patient experience management. People who have successfully completed this module will (1) Explain the unique characteristics of the healthcare industry and how this industry is evolving into the experience business, (2) Develop capabilities to better manage human interactions and facility to enhance the quality of customer experience, and (3) Gain insights on service innovation from specific healthcare innovation cases....
Reading
9 个视频(共 38 分钟), 2 个测验
Video9 个视频
3.2. Evolvement of healthcare management focus1分钟
3.3. Examples of successful patient experience management: Shouldice Hospital4分钟
3.4. Key elements of design in experience management: Interaction3分钟
3.5. Examples of successful patient experience management: Kameda Medical Center2分钟
3.6. Key elements of design in experience management: Facility2分钟
3.7. Healthcare innovation3分钟
3.8. Review: Healthcare service industry & its unique marketing approaches1分钟
3.9. Expert Interview with Severance Hospital14分钟
Quiz2 个练习
Practice Quiz Lesson 3 'How to successfully market a healthcare business?'10分钟
Graded Quiz Lesson 3 'How to successfully market a healthcare business?'26分钟
4.5
Briefcase

83%

通过此课程获得实实在在的工作福利
Money

50%

加薪或升职

热门审阅

创建者 ABAug 3rd 2018

Amazing course! Professor Sunmee is the reason I couldn't wait until the next week. Great practical examples and additional materials. Would love to see more courses.

创建者 GSJan 2nd 2017

A good course that can be used to gain a quick understanding of the characteristics of Healthcare and Hospitality Industry and the marketing challenges involved.

讲师

Sunmee Choi

Professor of Service Management
School of Business

关于 Yonsei University

Yonsei University was established in 1885 and is the oldest private university in Korea. Yonsei’s main campus is situated minutes away from the economic, political, and cultural centers of Seoul’s metropolitan downtown. Yonsei has 3,500 eminent faculty members who are conducting cutting-edge research across all academic disciplines. There are 18 graduate schools, 22 colleges and 133 subsidiary institutions hosting a selective pool of students from around the world. Yonsei is proud of its history and reputation as a leading institution of higher education and research in Asia....

关于 International Marketing & Cross Industry Growth 专项课程

This Specialization covers marketing concepts but, more importantly, emphasizes the need by companies and individuals to think openly across international markets and industries for new ideas or expansion. This is summarized as "Cross Country & Cross Industry" Innovation, or CCCI in short. The first two courses will establish the core foundations and then the last three courses will elaborate on major global industry clusters: course 3 on B2B, course 4 on Healthcare and Hospitality, and course 5 on Sports and Entertainment. The capstone will require learners to develop a new product using knowledge learned from at least 2 industries....
International Marketing & Cross Industry Growth

常见问题

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

还有其他问题吗?请访问 学生帮助中心