As the fastest-growing sectors of the current global economy, both hospitality and healthcare services sector offer tremendous growth opportunities for incumbents and entrepreneurial opportunities for new entrants. To flourish on these opportunities, one must first understand each industry's unique characteristics. This course is designed to help those who are interested in career advancement opportunities in these industries or who want to be inspired by these industries to better equip themselves with enlightened and creative management capabilities.
- 5 stars78.98%
- 4 stars16.37%
- 3 stars3.31%
- 2 stars0.88%
- 1 star0.44%
来自INTERNATIONAL HOSPITALITY & HEALTHCARE SERVICES MARKETING的热门评论
It is a fairly well explained course, with a correct number of examples. Highly recommended.
Got a learn a lot of new concepts and marketing strategies of service industry that I was unaware of. Thank you.
I found this course valuable because it presents techniques applicable to a wide range of jobs.
Ms. Choi has been an excellent preceptor. She made the lessons really easy and interesting by providing adequate and apt examples for almost all the topics that she covered.
关于 国际营销与跨行业发展 专项课程
This Specialization covers marketing concepts but, more importantly, emphasizes the need by companies and individuals to think openly across international markets and industries for new ideas or expansion. This is summarized as "Cross Country & Cross Industry" Innovation, or CCCI in short. The first two courses will establish the core foundations and then the last three courses will elaborate on major global industry clusters: course 3 on B2B, course 4 on Healthcare and Hospitality, and course 5 on Sports and Entertainment. The capstone will require learners to develop a new product using knowledge learned from at least 2 industries.