课程信息

96,374 次近期查看

学生职业成果

14%

完成这些课程后已开始新的职业生涯

21%

通过此课程获得实实在在的工作福利
可分享的证书
完成后获得证书
100% 在线
立即开始,按照自己的计划学习。
可灵活调整截止日期
根据您的日程表重置截止日期。
完成时间大约为15 小时
英语(English)
字幕:英语(English)

您将获得的技能

Hospitality ManagementRevenue ManagementHospitality Management StudiesHotel Management

学生职业成果

14%

完成这些课程后已开始新的职业生涯

21%

通过此课程获得实实在在的工作福利
可分享的证书
完成后获得证书
100% 在线
立即开始,按照自己的计划学习。
可灵活调整截止日期
根据您的日程表重置截止日期。
完成时间大约为15 小时
英语(English)
字幕:英语(English)

提供方

ESSEC商学院 徽标

ESSEC商学院

教学大纲 - 您将从这门课程中学到什么

内容评分Thumbs Up95%(3,735 个评分)Info
1

1

完成时间为 3 小时

Setting the scene

完成时间为 3 小时
9 个视频 (总计 36 分钟), 2 个阅读材料, 4 个测验
9 个视频
Historical evolution3分钟
The hotel business value chain4分钟
Franchise and Management agreements4分钟
Growth and the value of branded hotel chains4分钟
Hotels as economic units6分钟
Introduction to revenue management5分钟
Trends and challenges2分钟
Wrap-up and conclusion2分钟
2 个阅读材料
Complementary readings10分钟
Peer Review documents10分钟
3 个练习
Practice Lesson 16分钟
Practice Lesson 26分钟
Practice Lesson 38分钟
2

2

完成时间为 4 小时

A deep dive into hotel distribution

完成时间为 4 小时
12 个视频 (总计 66 分钟), 2 个阅读材料, 5 个测验
12 个视频
The origins of hotel distribution4分钟
The web revolution6分钟
Working with the OTAs5分钟
OTA Business Model7分钟
The brand.com site3分钟
The forgotten majority: traditional channels3分钟
The distribution cost puzzle3分钟
The true cost of brand.com6分钟
The price parity paradox5分钟
Magnificent Meta-Search7分钟
Disruption in the market place?8分钟
2 个阅读材料
Complementary readings10分钟
Peer Review Documents10分钟
4 个练习
Practice Lesson 16分钟
Practice Lesson 26分钟
Practice Lesson 36分钟
Practice Lesson 44分钟
3

3

完成时间为 4 小时

Direct distribution: the key to hotel success

完成时间为 4 小时
16 个视频 (总计 66 分钟), 1 个阅读材料, 5 个测验
16 个视频
Deciding what you want2分钟
Registering your domain name3分钟
Content5分钟
What is good hotel content?4分钟
Creating your web pages5分钟
Selecting a good hosting solution5分钟
Introduction to online marketing2分钟
Organic search engine marketing4分钟
Paid search engine marketing3分钟
Email Marketing4分钟
Display Advertising4分钟
Affiliate marketing2分钟
Social Media Marketing1分钟
Using Analytics for customer insight5分钟
Wrap-up and conclusion3分钟
1 个阅读材料
Complementary Readings10分钟
4 个练习
Practice Lesson 14分钟
Practice Lesson 26分钟
Practice Lesson 34分钟
Practice lesson 48分钟
4

4

完成时间为 4 小时

How to manage your OTA

完成时间为 4 小时
16 个视频 (总计 89 分钟), 2 个阅读材料, 3 个测验
16 个视频
Why OTA's?2分钟
Reach5分钟
The Billboard Effect7分钟
Pay-per-Performance1分钟
Reactivity2分钟
Market Information2分钟
Introduction1分钟
Photos3分钟
Content2分钟
User Reviews5分钟
Competitive Rates2分钟
Manage Availability2分钟
How should a hotel work with Expedia?25分钟
How should a hotel work with Booking.com?11分钟
Conclusion3分钟
2 个阅读材料
Complementary readings10分钟
Peer Review Documents10分钟
2 个练习
Practice Lesson 18分钟
Practice lesson 28分钟

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关于 酒店管理:分销、营收和需求管理 专项课程

Market hospitality services, manage demand, and optimize revenue. This Specialization covers the basics of hotel demand management, distribution, and revenue management. You’ll learn how e-commerce intermediaries such as online travel agencies are impacting the already-complex hospitality sector, and you’ll explore tools and techniques that will help you effectively market hospitality services and maximize business revenue in this new global industry landscape. In the final Capstone Project, you’ll evaluate the importance of hotel branding in business success through a hands-on, real-world case study. During the sessions, you will hear from senior hotel industry executives commenting on distribution, revenue and demand management issues. We will also interview two leading Online Travel Agents on how to maximise online business for your property, and have partnered with Duetto and SnapShot, two leading hospitality industry companies, to gain access to cutting edge knowledge, thus insuring that the competencies that you gain will make you operational immediately as well as bang up to date on industry trends....
酒店管理:分销、营收和需求管理

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