In today’s hotel sector an increasingly complex network of traditional and web based channels have to be managed to insure hotel success. Key questions include: how should you distribute over the web? What should you include on your brand.com website so people book through it? How can you maximise the potential of online travel agents (OTAs)? With the distribution environment both highly complex and constantly evolving, this course will give you comprehensive foundation of current industry practices to help jump start your career in this fascinating domain.
提供方
酒店管理：分销、营收和需求管理 专项课程ESSEC商学院课程信息
学生职业成果
19%
通过此课程获得实实在在的工作福利
可分享的证书
完成后获得证书
100% 在线
立即开始，按照自己的计划学习。
第 1 门课程（共 4 门）
可灵活调整截止日期
根据您的日程表重置截止日期。
完成时间大约为16 小时
英语（English）
字幕：阿拉伯语（Arabic）, 法语（French）, （欧洲人讲的）葡萄牙语, 意大利语, 越南语, 德语（German）, 俄语（Russian）, 英语（English）, 西班牙语（Spanish）
您将获得的技能
Hospitality ManagementRevenue ManagementHospitality Management StudiesHotel Management
学生职业成果
19%
通过此课程获得实实在在的工作福利
可分享的证书
完成后获得证书
100% 在线
立即开始，按照自己的计划学习。
第 1 门课程（共 4 门）
可灵活调整截止日期
根据您的日程表重置截止日期。
完成时间大约为16 小时
英语（English）
字幕：阿拉伯语（Arabic）, 法语（French）, （欧洲人讲的）葡萄牙语, 意大利语, 越南语, 德语（German）, 俄语（Russian）, 英语（English）, 西班牙语（Spanish）
提供方
ESSEC商学院
For over a century, ESSEC has been developing a state-of-the-art educational program that gives the individual pride of place in its learning model, promoting the values of freedom, openness, innovation and responsibility. Preparing future managers to reconcile personal interests with collective responsibility, giving consideration to the common good in their decision-making, and weighing economic challenges against the social costs are some of the objectives ESSEC has set for itself. Its ultimate goal? To create a global world that has meaning for us all.
教学大纲 - 您将从这门课程中学到什么
完成时间为 3 小时
Setting the scene
The hotel business has evolved from its early days to today. Through this evolution, it has become increasingly specialized. This module introduces the business models, strategies for growth, levels of competition and biggest changes and challenges hotels have to face today.
完成时间为 3 小时
9 个视频 （总计 36 分钟）, 2 个阅读材料, 4 个测验
完成时间为 4 小时
A deep dive into hotel distribution
After a rapid introduction of key pieces of terminology and technology, this module will examine in details the components of online distribution today, and focus on how to make the most of an increasingly complex distribution system.
完成时间为 4 小时
12 个视频 （总计 66 分钟）, 2 个阅读材料, 5 个测验
完成时间为 4 小时
Direct distribution: the key to hotel success
Distributing directly, thus building an effective and efficient website, is an essential success factor. Through this module, you will have a deep understanding of the web development process but also understand the cost of driving traffic, and the importance of using indirect distribution and online marketing techniques.
完成时间为 4 小时
16 个视频 （总计 66 分钟）, 1 个阅读材料, 5 个测验
完成时间为 4 小时
How to manage your OTA
In this final module you will attack the critical issue of how to work better with Online Travel Agents. Learning best practices from OTA managers themselves, you will make sure that you are exploiting these valuable and fast growing points of sale to their maximum potential.
完成时间为 4 小时
16 个视频 （总计 89 分钟）, 2 个阅读材料, 3 个测验
审阅
来自酒店分销基础的热门评论
由 IM 提供Sep 6, 2016
I like it and I did never imagined the abundance of its content based on today's market. Really the course helped me a lot and immediately started implementing what I learned.\n\nThank you Coursera
由 LD 提供Jan 6, 2018
Very well done, these teachers and other important figures involved in the course are sharing extensive knowledges and they are teaching very clearly making the topic easy to comprehend, BRAVO!!!
由 OP 提供Feb 6, 2016
Very detailed and easy to understand lectures, that discover complicated inside of hotel industry in a simple way. Great professors made my pleasant learning experience. Thank you so much!
由 GL 提供Feb 16, 2020
Me pareció muy bueno y completo. Ahora tengo una mejor idea de como aprovechar al máximo los canales de distribución para mi hotel y hacer lograr obtener el mejor rendimiento.
关于 酒店管理：分销、营收和需求管理 专项课程
Market hospitality services, manage demand, and optimize revenue.
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