‘Disruption’ has become a buzz word in the business world. But what is a disruptive change-maker? In this course you will learn how to deploy disruptive strategic thinking to develop or protect your organisation’s competitive advantage. The most innovative and successful companies have all fundamentally disrupted and reshaped existing industries, or created completely new ones. But which strategies and technologies can you use to be disruptive and take the next step for your organisation? Via structured learning activities (video lectures, quizzes, discussion prompts and written assessments) you will enhance your ability to think strategically and become your organisation’s disruptive change-maker.
本课程是 Strategising: Management for Global Competitive Advantage 专项课程 专项课程的一部分
Innovation and emerging technology: Be disruptive
提供方
课程信息
您将学到的内容有
Demonstrate an understanding of a range of disruptive technologies and their implications on organisations, industry sectors and societies
Develop strategies and approaches to manage disruptive technologies by creating new business models
Apply strategic thinking and tools to evaluate relative advantage
您将获得的技能
Strategic ThinkingBusiness model innovationTechnological
教学大纲 - 您将从这门课程中学到什么
周
1完成时间为 5 小时
Change and disruptive innovation
This week, you will explore two main questions: why do great companies fail; and what are some macro-environmental factors that cause change within the organisation?. You will investigate the innovator’s dilemma and try to find out if adoption of technologies is speeding up (or not). You will use tools to help you consider macro-economic factors and the impact that these would have on your organisation (PESTLE analysis). Additionally, you will apply tools that will help you determine if your next technology (or one from your competitor) is likely to be disruptive. Welcome to be disruptive!
9 个视频 （总计 29 分钟）, 6 个阅读材料, 2 个测验
9 个视频
Week 1 outline1分钟
Innovation sweet spot3分钟
Causes and pace of change4分钟
Diffusion of innovations2分钟
Principles of disruptive innovation7分钟
Disruptive innovations?2分钟
Habit corner – sample1分钟
Week 1 summary1分钟
6 个阅读材料
Become a Global MBA degree learner1分钟
Course overview1分钟
Learning activities and assessment1分钟
Which continent do you hail from?1分钟
Preconceptions: What is disruption?1分钟
About the habit corner1分钟
2 个练习
Recall: Change and disruptive innovation15分钟
Week 1 Quiz
周
2完成时间为 5 小时
Enablers, not drivers
In week 2 you will get ‘techie’ by exploring a number of technologies that are often seen as potentially ‘disruptive’. Additionally, you will discuss how these technologies are currently used by organisations globally. More importantly, you will explore ways to stay up-to-date with technological advances. You will also explore technologies such as Augmented Reality (AR), Virtual Reality (VR), Artificial Intelligence (AI) and the Internet of Things (IoT).
6 个视频 （总计 33 分钟）, 2 个测验
6 个视频
Artificial Intelligence8分钟
Internet of things (IoT)8分钟
Virtual and augmented reality7分钟
Conditions of success1分钟
Week 2 summary1分钟
2 个练习
Recall: Enablers, not drivers30分钟
Week 2 Graded quiz
周
3完成时间为 4 小时
Business models
This week you will focus on viability and specifically look at business models. You will begin by looking at the four (4) main elements of a business model: value proposition, resources, processes, and the profit formula. You will look at the business model journey, and how organisations move from creating a business model, through sustaining innovation, up to efficiency. You will explore the importance of developing new business models with a framework (the 4I's framework) to help you come up with these new business models. Finally, you will look at business model patterns, as recombining, adapting, and refining business model patterns is an efficient way to do business model innovation.
6 个视频 （总计 28 分钟）, 1 个阅读材料, 2 个测验
6 个视频
Introduction to business models4分钟
Business model journey6分钟
Business model generation (innovation)7分钟
Typical technology-enabled business models6分钟
Week 3 summary1分钟
1 个阅读材料
Pre-lecture task: Defining business models5分钟
1 个练习
Recall: Business models5分钟
周
4完成时间为 5 小时
Disruption and Digital Platforms
This week you will learn about platforms, what they are, how they’re different from other business models, the different types of platforms, and how to create successful platforms. You will also learn how to decide if you should create your own platform.
6 个视频 （总计 24 分钟）, 1 个阅读材料, 2 个测验
6 个视频
Introduction to platforms5分钟
Platform classification4分钟
Attractive platforms6分钟
Establishing successful platforms3分钟
Week 4 summary57
1 个阅读材料
Become a Global MBA learner10分钟
2 个练习
Recall: Disruption and digital platforms15分钟
Week 4 quiz
讲师
Dr Mauricio Marrone
Senior Lecturer of Information Systems, Department of Accounting and Corporate GovernanceMacquarie University
立即开始攻读硕士学位
此 课程 隶属于 麦考瑞大学 提供的 100% 在线 Global Master of Business Administration (Global MBA)。如果您被录取参加全部课程，您的课程将计入您的学位学习进程。
关于 麦考瑞大学
Macquarie is ranked among the top one per cent of universities in the world, and with a 5-star QS rating, we are recognised for producing graduates who are among the most sought-after professionals in the world. Since our foundation 54 years ago, we have aspired to be a different type of university: one focused on fostering collaboration between students, academics, industry and society.
关于 Strategising: Management for Global Competitive Advantage 专项课程
Leaders must have the ability to develop and deploy effective strategies. This specialisation will prepare you to be the strategic change-maker capable of enabling your organisation to compete into the future. You will learn: how to think strategically to make your organisation more competitive (Be Competitive); how crucial it now is for supply chains to effectively meet customer demands (Be Global); how to leverage technology and innovation to disrupt and reshape your organisation (Be Disruptive); and how to make a positive contribution to the world while effectively maintaining the bottom line (Be Sustainable).
常见问题
我什么时候能够访问课程视频和作业？
注册以便获得证书后，您将有权访问所有视频、测验和编程作业（如果适用）。只有在您的班次开课之后，才可以提交和审阅同学互评作业。如果您选择在不购买的情况下浏览课程，可能无法访问某些作业。
我订阅此专项课程后会得到什么？
您注册课程后，将有权访问专项课程中的所有课程，并且会在完成课程后获得证书。您的电子课程证书将添加到您的成就页中，您可以通过该页打印您的课程证书或将其添加到您的领英档案中。如果您只想阅读和查看课程内容，可以免费旁听课程。
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