课程信息
4.6
459 个评分
113 个审阅
100% 在线

100% 在线

立即开始,按照自己的计划学习。
可灵活调整截止日期

可灵活调整截止日期

根据您的日程表重置截止日期。
完成时间(小时)

完成时间大约为10 小时

建议:3-5 hours/week...
可选语言

英语(English)

字幕:英语(English), 西班牙语(Spanish), 巴西葡萄牙语, 中文(简体)

您将获得的技能

Opportunity IdentificationManagementInnovationEntrepreneurship
100% 在线

100% 在线

立即开始,按照自己的计划学习。
可灵活调整截止日期

可灵活调整截止日期

根据您的日程表重置截止日期。
完成时间(小时)

完成时间大约为10 小时

建议:3-5 hours/week...
可选语言

英语(English)

字幕:英语(English), 西班牙语(Spanish), 巴西葡萄牙语, 中文(简体)

教学大纲 - 您将从这门课程中学到什么

1
完成时间(小时)
完成时间为 3 小时

Introduction to Innovation and Entrepreneurship

This module includes a welcome to the course, an orientation to our teaching approach and faculty, and an introduction to the fundamentals of innovation and entrepreneurship....
Reading
10 个视频 (总计 62 分钟), 8 个阅读材料, 1 个测验
Video10 个视频
Preview of the Master of Professional Studies in Technology Entrepreneurship6分钟
Introduction to the course5分钟
What is entrepreneurship?4分钟
Who is an entrepreneur?7分钟
Entrepreneurship, creativity, & innovation6分钟
The world's most innovative companies6分钟
Types of innovation14分钟
Entrepreneurs and strategic decisions6分钟
The opportunity analysis canvas3分钟
Reading8 个阅读材料
Welcome to Developing Innovative Ideas for New Companies10分钟
Meet Dr. James V. Green10分钟
Connect with your Classmates10分钟
Our book for the course10分钟
Reading: The Opportunity Analysis Canvas10分钟
Slides10分钟
"The Innovator's Dilemma" by Clayton Christensen10分钟
"Out of Our Minds: Learning to be Creative" by Ken Robinson10分钟
Quiz1 个练习
Entrepreneurial perspective14分钟
2
完成时间(小时)
完成时间为 2 小时

Entrepreneurial Mindset, Motivations, and Behaviors

This module explores entrepreneurial thinking with attention to entrepreneurial mindset, entrepreneurial motivations, and entrepreneurial behaviors....
Reading
8 个视频 (总计 49 分钟), 3 个阅读材料, 1 个测验
Video8 个视频
Entrepreneurial mindset9分钟
Guest Lecture with Alexa von Tobel, Founder and CEO of LearnVest.com8分钟
Entrepreneurial motivations7分钟
Guest Lecture with Penny Pritzker, U.S. Secretary of Commerce Penny Pritzker - How did you decide to become an entrepreneur?2分钟
Entrepreneurial behaviors4分钟
Risk taking in entrepreneurial decision-making6分钟
Risk, uncertainty, and stakeholder involvement8分钟
Reading3 个阅读材料
Reading: The Opportunity Analysis Canvas10分钟
Slides10分钟
The Entrepreneurial Mindset: Strategies for Continuously Creating Opportunity in an Age of Uncertainty by Rita Gunther McGrath and Ian MacMillan10分钟
Quiz1 个练习
Entrepreneurial mindset, motivations, and behaviors18分钟
3
完成时间(小时)
完成时间为 2 小时

Industry Understanding

This module examines how to recognize entrepreneurial opportunities based on market conditions and industry factors....
Reading
9 个视频 (总计 91 分钟), 3 个阅读材料, 1 个测验
Video9 个视频
Knowledge conditions6分钟
Demand conditions17分钟
Industry lifecycle10分钟
Industry structure23分钟
Competitive advantage15分钟
Learning curve5分钟
Complementary assets6分钟
Reputation effects4分钟
Reading3 个阅读材料
Reading: The Opportunity Analysis Canvas10分钟
Slides10分钟
"The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It" by Michael E. Gerber10分钟
Quiz1 个练习
Industry analysis14分钟
4
完成时间(小时)
完成时间为 3 小时

Customer Understanding and Business Modeling

This module introduces approaches to understanding customers, developing compelling solutions, and crafting winning business models....
Reading
12 个视频 (总计 96 分钟), 6 个阅读材料, 2 个测验
Video12 个视频
Macro changes that increase new venture opportunities7分钟
Guest Lecture with U.S. Secretary of Commerce Penny Pritzker - How Can Government and Entrepreneurs Work Together?2分钟
Guest Lecture with U.S. Secretary of Commerce Penny Pritzker - Why Is Skills Training and Development Important For Entrepreneurs and Government?1分钟
Exploring real market needs6分钟
Satisfying real market needs8分钟
Strategic positioning8分钟
Strategic planning3分钟
Value innovation6分钟
Opportunity identification6分钟
Bonus Lecture: Business Models from the Classroom38分钟
Information Session6分钟
Reading6 个阅读材料
Reading: The Opportunity Analysis Canvas10分钟
Slides10分钟
"The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses" by Eric Ries10分钟
"Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers" by Alexander Osterwalder and Yves Pigneur10分钟
"Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant" by W. Chan Kim and Renee Mauborgne10分钟
Learn More10分钟
Quiz2 个练习
Customer analysis20分钟
Business plan evaluation22分钟
4.6
113 个审阅Chevron Right
职业方向

75%

完成这些课程后已开始新的职业生涯
工作福利

83%

通过此课程获得实实在在的工作福利
职业晋升

40%

加薪或升职

热门审阅

创建者 DFeb 9th 2017

thank you very much i did enjoy a lot the all program was relevant to the current situation of the economy i am really great-full for your courses its time for me to do it in practical

创建者 PLMar 11th 2016

This course is interesting and appropriately paced for an online class. I recommend it to all beginning entrepreneurs as a way to start thinking about how to start their company.

讲师

Avatar

Dr. James V. Green

Director of Entrepreneurship Education
Maryland Technology Enterprise Institute

关于 University of Maryland, College Park

The University of Maryland is the state's flagship university and one of the nation's preeminent public research universities. A global leader in research, entrepreneurship and innovation, the university is home to more than 37,000 students, 9,000 faculty and staff, and 250 academic programs. Its faculty includes three Nobel laureates, three Pulitzer Prize winners, 47 members of the national academies and scores of Fulbright scholars. The institution has a $1.8 billion operating budget, secures $500 million annually in external research funding and recently completed a $1 billion fundraising campaign. ...

关于 Entrepreneurship: Launching an Innovative Business 专项课程

Develop your entrepreneurial mindset and skill sets, learn how to bring innovations to market, and craft a business model to successfully launch your new business. The Entrepreneurship Specialization examines the entrepreneurial mindset and skill sets, indicators of innovation opportunities, critical steps to bring innovations to the marketplace, and innovation strategies to establish and maintain a competitive advantage. Fundamentals of new venture financing are explored with attention to capital structures for new ventures, term sheets and how to negotiate them, and the differences between early-stage versus later-stage financing. You will develop an understanding of how to develop winning investor pitches, who and when to pitch, how to avoid common mistakes, and how to ‘get to the close’. In the final Capstone Project, you will apply the tools and concepts from the specialization courses by crafting a comprehensive, customer-validated business model, and creating a business plan and investor pitch....
Entrepreneurship: Launching an Innovative Business

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