This course assists aspiring and active entrepreneurs in developing great ideas into great companies. With strong economies presenting rich opportunities for new venture creation, and challenging economic times presenting the necessity for many to make their own job, the need to develop the skills to develop and act on innovative business opportunities is increasingly vital.
创业：创建创新型企业 专项课程马里兰大学帕克分校课程信息
39,609 次近期查看
学生职业成果
80%
完成这些课程后已开始新的职业生涯
80%
通过此课程获得实实在在的工作福利
43%
加薪或升职
可分享的证书
完成后获得证书
100% 在线
立即开始，按照自己的计划学习。
第 1 门课程（共 4 门）
可灵活调整截止日期
根据您的日程表重置截止日期。
完成时间大约为8 小时
英语（English）
字幕：英语（English）, 西班牙语（Spanish）, 巴西葡萄牙语, 中文（简体）
您将获得的技能
Opportunity IdentificationManagementInnovationEntrepreneurship
学生职业成果
80%
完成这些课程后已开始新的职业生涯
80%
通过此课程获得实实在在的工作福利
43%
加薪或升职
可分享的证书
完成后获得证书
100% 在线
立即开始，按照自己的计划学习。
第 1 门课程（共 4 门）
可灵活调整截止日期
根据您的日程表重置截止日期。
完成时间大约为8 小时
英语（English）
字幕：英语（English）, 西班牙语（Spanish）, 巴西葡萄牙语, 中文（简体）
提供方
马里兰大学帕克分校
The University of Maryland is the state's flagship university and one of the nation's preeminent public research universities. A global leader in research, entrepreneurship and innovation, the university is home to more than 37,000 students, 9,000 faculty and staff, and 250 academic programs. Its faculty includes three Nobel laureates, three Pulitzer Prize winners, 47 members of the national academies and scores of Fulbright scholars. The institution has a $1.8 billion operating budget, secures $500 million annually in external research funding and recently completed a $1 billion fundraising campaign.
教学大纲 - 您将从这门课程中学到什么
完成时间为 2 小时
Introduction to Innovation and Entrepreneurship
This module includes a welcome to the course, an orientation to our teaching approach and faculty, and an introduction to the fundamentals of innovation and entrepreneurship.
完成时间为 2 小时
9 个视频 （总计 56 分钟）, 9 个阅读材料, 1 个测验
9 个视频
Introduction to the course5分钟
What is entrepreneurship?4分钟
Who is an entrepreneur?7分钟
Entrepreneurship, creativity, & innovation6分钟
The world's most innovative companies6分钟
Types of innovation14分钟
Entrepreneurs and strategic decisions6分钟
The opportunity analysis canvas3分钟
9 个阅读材料
Welcome to Developing Innovative Ideas for New Companies3分钟
Meet Dr. James V. Green3分钟
Connect with your Classmates3分钟
Earn a Degree Online in Entrepreneurship and Innovation5分钟
Our book for the course3分钟
Reading: The Opportunity Analysis Canvas20分钟
Slides1分钟
"The Innovator's Dilemma" by Clayton Christensen1分钟
"Out of Our Minds: Learning to be Creative" by Ken Robinson1分钟
1 个练习
Entrepreneurial perspective20分钟
完成时间为 2 小时
Entrepreneurial Mindset, Motivations, and Behaviors
This module explores entrepreneurial thinking with attention to entrepreneurial mindset, entrepreneurial motivations, and entrepreneurial behaviors.
完成时间为 2 小时
8 个视频 （总计 49 分钟）, 3 个阅读材料, 1 个测验
8 个视频
Entrepreneurial mindset9分钟
Guest Lecture with Alexa von Tobel, Founder and CEO of LearnVest.com8分钟
Entrepreneurial motivations7分钟
Guest Lecture with Penny Pritzker, U.S. Secretary of Commerce Penny Pritzker - How did you decide to become an entrepreneur?2分钟
Entrepreneurial behaviors4分钟
Risk taking in entrepreneurial decision-making6分钟
Risk, uncertainty, and stakeholder involvement8分钟
3 个阅读材料
Reading: The Opportunity Analysis Canvas20分钟
Slides1分钟
The Entrepreneurial Mindset: Strategies for Continuously Creating Opportunity in an Age of Uncertainty by Rita Gunther McGrath and Ian MacMillan1分钟
1 个练习
Entrepreneurial mindset, motivations, and behaviors20分钟
完成时间为 2 小时
Industry Understanding
This module examines how to recognize entrepreneurial opportunities based on market conditions and industry factors.
完成时间为 2 小时
9 个视频 （总计 91 分钟）, 3 个阅读材料, 1 个测验
9 个视频
Knowledge conditions6分钟
Demand conditions17分钟
Industry lifecycle10分钟
Industry structure23分钟
Competitive advantage15分钟
Learning curve5分钟
Complementary assets6分钟
Reputation effects4分钟
3 个阅读材料
Reading: The Opportunity Analysis Canvas20分钟
Slides1分钟
"The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It" by Michael E. Gerber1分钟
1 个练习
Industry analysis20分钟
完成时间为 3 小时
Customer Understanding and Business Modeling
This module introduces approaches to understanding customers, developing compelling solutions, and crafting winning business models.
完成时间为 3 小时
11 个视频 （总计 89 分钟）, 6 个阅读材料, 2 个测验
11 个视频
Macro changes that increase new venture opportunities7分钟
Guest Lecture with U.S. Secretary of Commerce Penny Pritzker - How Can Government and Entrepreneurs Work Together?2分钟
Guest Lecture with U.S. Secretary of Commerce Penny Pritzker - Why Is Skills Training and Development Important For Entrepreneurs and Government?1分钟
Exploring real market needs6分钟
Satisfying real market needs8分钟
Strategic positioning8分钟
Strategic planning3分钟
Value innovation6分钟
Opportunity identification6分钟
Bonus Lecture: Business Models from the Classroom38分钟
6 个阅读材料
Reading: The Opportunity Analysis Canvas20分钟
Slides1分钟
"The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses" by Eric Ries1分钟
"Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers" by Alexander Osterwalder and Yves Pigneur1分钟
"Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant" by W. Chan Kim and Renee Mauborgne1分钟
Earn a Degree Online in Entrepreneurship and Innovation5分钟
2 个练习
Customer analysis20分钟
Business plan evaluation20分钟
审阅
来自为创立公司提供创意：创业的第一步的热门评论
由 DB 提供May 28, 2020
It is very flexible. The course helps to gather more information and teaches the actual proceedings of how the industry in working at present. The exams and assignments were fun to do too!
由 JD 提供Jun 8, 2016
Content is good and teaching material is of good quality. Some more examples of the application of the concepts discussed during the lectures could make this course even more interesting.
由 D 提供Feb 8, 2017
thank you very much i did enjoy a lot the all program was relevant to the current situation of the economy i am really great-full for your courses its time for me to do it in practical
由 SV 提供Jul 30, 2020
Sir john green has simplified the course so much that even someone who doesn't have any background in entrepreneurship can understand it. Looking forward to learn more from him.
关于 创业：创建创新型企业 专项课程
Develop your entrepreneurial mindset and skill sets, learn how to bring innovations to market, and craft a business model to successfully launch your new business.
The Entrepreneurship Specialization examines the entrepreneurial mindset and skill sets, indicators of innovation opportunities, critical steps to bring innovations to the marketplace, and innovation strategies to establish and maintain a competitive advantage. Fundamentals of new venture financing are explored with attention to capital structures for new ventures, term sheets and how to negotiate them, and the differences between early-stage versus later-stage financing. You will develop an understanding of how to develop winning investor pitches, who and when to pitch, how to avoid common mistakes, and how to ‘get to the close’. In the final Capstone Project, you will apply the tools and concepts from the specialization courses by crafting a comprehensive, customer-validated business model, and creating a business plan and investor pitch.
常见问题
我什么时候能够访问课程视频和作业？
讲座和作业的访问权限取决于您的注册类型。如果您以旁听模式参加课程，则可以免费查看大多数课程资料。要访问评分作业并获得证书，您需要在旁听期间或之后购买证书体验。如果看不到旁听选项：
- 课程可能不提供旁听选项。您可以尝试免费试用，也可以申请助学金。
- 课程可能会改为提供'完整课程，没有证书'。通过此选项，您可以查看所有课程材料、提交所要求的作业，以及获得最终成绩。这也意味着您将无法购买证书体验。
我订阅此专项课程后会得到什么？
您注册课程后，将有权访问专项课程中的所有课程，并且会在完成课程后获得证书。您的电子课程证书将添加到您的成就页中，您可以通过该页打印您的课程证书或将其添加到您的领英档案中。如果您只想阅读和查看课程内容，可以免费旁听课程。
退款政策是如何规定的？
如果订阅，您可以获得 7 天免费试听，在此期间，您可以取消课程，无需支付任何罚金。在此之后，我们不会退款，但您可以随时取消订阅。请阅读我们完整的退款政策。
有助学金吗？
是的，Coursera 可以为无法承担费用的学生提供助学金。通过点击左侧“注册”按钮下的“助学金”链接可以申请助学金。您可以根据屏幕提示完成申请，申请获批后会收到通知。您需要针对专项课程中的每一门课程完成上述步骤，包括毕业项目。了解更多。
完成课程后，我会获得大学学分吗？
此课程不提供大学学分，但部分大学可能会选择接受课程证书作为学分。查看您的合作院校，了解详情。Coursera 上的在线学位和 Mastertrack™ 证书提供获得大学学分的机会。
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