This course assists aspiring and active entrepreneurs in developing great ideas into great companies. With strong economies presenting rich opportunities for new venture creation, and challenging economic times presenting the necessity for many to make their own job, the need to develop the skills to develop and act on innovative business opportunities is increasingly vital.
Using proven content, methods, and models for new venture opportunity assessment and analysis, you will learn how to:
* Identify and analyze entrepreneurial opportunities;
* Enhance your entrepreneurial mindset;
* Improve your strategic decision-making; and
* Build innovative business models.
Our goal is to demystify the startup process, and to help you build the skills to identify and act on innovative opportunities now, and in the future.
With this course, students experience a sampling of the ideas and techniques explored in the University of Maryland's master's degree in technology entrepreneurship, an innovative, 100% online program. Learn more at http://mte.umd.edu/landing.
提供方
教学大纲 - 您将从这门课程中学到什么
周
1完成时间为 3 小时
Introduction to Innovation and Entrepreneurship
This module includes a welcome to the course, an orientation to our teaching approach and faculty, and an introduction to the fundamentals of innovation and entrepreneurship.
10 个视频 （总计 62 分钟）, 8 个阅读材料, 1 个测验
10 个视频
Preview of the Master of Professional Studies in Technology Entrepreneurship6分钟
Introduction to the course5分钟
What is entrepreneurship?4分钟
Who is an entrepreneur?7分钟
Entrepreneurship, creativity, & innovation6分钟
The world's most innovative companies6分钟
Types of innovation14分钟
Entrepreneurs and strategic decisions6分钟
The opportunity analysis canvas3分钟
8 个阅读材料
Welcome to Developing Innovative Ideas for New Companies10分钟
Meet Dr. James V. Green10分钟
Connect with your Classmates10分钟
Our book for the course10分钟
Reading: The Opportunity Analysis Canvas10分钟
Slides10分钟
"The Innovator's Dilemma" by Clayton Christensen10分钟
"Out of Our Minds: Learning to be Creative" by Ken Robinson10分钟
1 个练习
Entrepreneurial perspective14分钟
周
2完成时间为 2 小时
Entrepreneurial Mindset, Motivations, and Behaviors
This module explores entrepreneurial thinking with attention to entrepreneurial mindset, entrepreneurial motivations, and entrepreneurial behaviors.
8 个视频 （总计 49 分钟）, 3 个阅读材料, 1 个测验
8 个视频
Entrepreneurial mindset9分钟
Guest Lecture with Alexa von Tobel, Founder and CEO of LearnVest.com8分钟
Entrepreneurial motivations7分钟
Guest Lecture with Penny Pritzker, U.S. Secretary of Commerce Penny Pritzker - How did you decide to become an entrepreneur?2分钟
Entrepreneurial behaviors4分钟
Risk taking in entrepreneurial decision-making6分钟
Risk, uncertainty, and stakeholder involvement8分钟
3 个阅读材料
Reading: The Opportunity Analysis Canvas10分钟
Slides10分钟
The Entrepreneurial Mindset: Strategies for Continuously Creating Opportunity in an Age of Uncertainty by Rita Gunther McGrath and Ian MacMillan10分钟
1 个练习
Entrepreneurial mindset, motivations, and behaviors18分钟
周
3完成时间为 2 小时
Industry Understanding
This module examines how to recognize entrepreneurial opportunities based on market conditions and industry factors.
9 个视频 （总计 91 分钟）, 3 个阅读材料, 1 个测验
9 个视频
Knowledge conditions6分钟
Demand conditions17分钟
Industry lifecycle10分钟
Industry structure23分钟
Competitive advantage15分钟
Learning curve5分钟
Complementary assets6分钟
Reputation effects4分钟
3 个阅读材料
Reading: The Opportunity Analysis Canvas10分钟
Slides10分钟
"The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It" by Michael E. Gerber10分钟
1 个练习
Industry analysis14分钟
周
4完成时间为 3 小时
Customer Understanding and Business Modeling
This module introduces approaches to understanding customers, developing compelling solutions, and crafting winning business models.
12 个视频 （总计 96 分钟）, 6 个阅读材料, 2 个测验
12 个视频
Macro changes that increase new venture opportunities7分钟
Guest Lecture with U.S. Secretary of Commerce Penny Pritzker - How Can Government and Entrepreneurs Work Together?2分钟
Guest Lecture with U.S. Secretary of Commerce Penny Pritzker - Why Is Skills Training and Development Important For Entrepreneurs and Government?1分钟
Exploring real market needs6分钟
Satisfying real market needs8分钟
Strategic positioning8分钟
Strategic planning3分钟
Value innovation6分钟
Opportunity identification6分钟
Bonus Lecture: Business Models from the Classroom38分钟
Information Session6分钟
6 个阅读材料
Reading: The Opportunity Analysis Canvas10分钟
Slides10分钟
"The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses" by Eric Ries10分钟
"Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers" by Alexander Osterwalder and Yves Pigneur10分钟
"Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant" by W. Chan Kim and Renee Mauborgne10分钟
Learn More10分钟
2 个练习
Customer analysis20分钟
Business plan evaluation22分钟
4.6
120 个审阅80%
完成这些课程后已开始新的职业生涯
75%
通过此课程获得实实在在的工作福利
40%
加薪或升职
热门审阅
thank you very much i did enjoy a lot the all program was relevant to the current situation of the economy i am really great-full for your courses its time for me to do it in practical
This course is interesting and appropriately paced for an online class. I recommend it to all beginning entrepreneurs as a way to start thinking about how to start their company.
讲师
Dr. James V. Green
Director of Entrepreneurship EducationMaryland Technology Enterprise Institute
关于 马里兰大学帕克分校
The University of Maryland is the state's flagship university and one of the nation's preeminent public research universities. A global leader in research, entrepreneurship and innovation, the university is home to more than 37,000 students, 9,000 faculty and staff, and 250 academic programs. Its faculty includes three Nobel laureates, three Pulitzer Prize winners, 47 members of the national academies and scores of Fulbright scholars. The institution has a $1.8 billion operating budget, secures $500 million annually in external research funding and recently completed a $1 billion fundraising campaign.
关于 创业：创建创新型企业 专项课程
Develop your entrepreneurial mindset and skill sets, learn how to bring innovations to market, and craft a business model to successfully launch your new business.
The Entrepreneurship Specialization examines the entrepreneurial mindset and skill sets, indicators of innovation opportunities, critical steps to bring innovations to the marketplace, and innovation strategies to establish and maintain a competitive advantage. Fundamentals of new venture financing are explored with attention to capital structures for new ventures, term sheets and how to negotiate them, and the differences between early-stage versus later-stage financing. You will develop an understanding of how to develop winning investor pitches, who and when to pitch, how to avoid common mistakes, and how to ‘get to the close’. In the final Capstone Project, you will apply the tools and concepts from the specialization courses by crafting a comprehensive, customer-validated business model, and creating a business plan and investor pitch.
常见问题
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注册以便获得证书后，您将有权访问所有视频、测验和编程作业（如果适用）。只有在您的班次开课之后，才可以提交和审阅同学互评作业。如果您选择在不购买的情况下浏览课程，可能无法访问某些作业。
我订阅此专项课程后会得到什么？
您注册课程后，将有权访问专项课程中的所有课程，并且会在完成课程后获得证书。您的电子课程证书将添加到您的成就页中，您可以通过该页打印您的课程证书或将其添加到您的领英档案中。如果您只想阅读和查看课程内容，可以免费旁听课程。
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