关于此课程： This course assists aspiring and active entrepreneurs in developing great ideas into great companies. With strong economies presenting rich opportunities for new venture creation, and challenging economic times presenting the necessity for many to make their own job, the need to develop the skills to develop and act on innovative business opportunities is increasingly vital. Using proven content, methods, and models for new venture opportunity assessment and analysis, you will learn how to identify and analyze entrepreneurial opportunities. Entrepreneurial mindset, strategic decision making, and business modeling are core elements of the course. Our goal is to demystify the startup process, and to help you build the skills to identify and act on innovative opportunities now, and in the future. With this course, students experience a sampling of the ideas and techniques explored in the University of Maryland's master's degree in technology entrepreneurship, an innovative 100% online program. Learn more at http://mte.umd.edu.
制作方： University of Maryland, College Park
教学方： Dr. James V. Green, Director of Entrepreneurship Education
Maryland Technology Enterprise Institute
| 基本信息 | |
| 承诺学习时间 | 3-5 小时/周 |
| 语言 | English, 字幕： Spanish, Portuguese (Brazilian), Chinese (Simplified) |
| 如何通过 | 通过所有计分作业以完成课程。 |
| 用户评分 |
授课大纲
第 1 周
Introduction to Innovation and Entrepreneurship
This module includes a welcome to the course, an orientation to our teaching approach and faculty, and an introduction to the fundamentals of innovation and entrepreneurship.
10 个视频, 8 个阅读材料
- Reading: Welcome to Developing Innovative Ideas for New Companies
- Reading: Meet Dr. James V. Green
- Reading: Connect with your Classmates
- 视频: Preview of the Master of Professional Studies in Technology Entrepreneurship
- 视频: Introduction to the course
- Reading: Our book for the course
- Reading: Reading: The Opportunity Analysis Canvas
- 视频: What is entrepreneurship?
- 视频: Who is an entrepreneur?
- 视频: Entrepreneurship, creativity, & innovation
- 视频: The world's most innovative companies
- 视频: Types of innovation
- 视频: Entrepreneurs and strategic decisions
- 视频: The opportunity analysis canvas
- Reading: Slides
- Reading: "The Innovator's Dilemma" by Clayton Christensen
- Reading: "Out of Our Minds: Learning to be Creative" by Ken Robinson
已评分: Entrepreneurial perspective
第 2 周
Entrepreneurial Mindset, Motivations, and Behaviors
This module explores entrepreneurial thinking with attention to entrepreneurial mindset, entrepreneurial motivations, and entrepreneurial behaviors.
8 个视频, 3 个阅读材料
- Reading: Reading: The Opportunity Analysis Canvas
- 视频: Entrepreneurial mindset
- 视频: Guest Lecture with Alexa von Tobel, Founder and CEO of LearnVest.com
- 视频: Entrepreneurial motivations
- 视频: Guest Lecture with Penny Pritzker, U.S. Secretary of Commerce Penny Pritzker - How did you decide to become an entrepreneur?
- 视频: Entrepreneurial behaviors
- 视频: Risk taking in entrepreneurial decision-making
- 视频: Risk, uncertainty, and stakeholder involvement
- Reading: Slides
- Reading: The Entrepreneurial Mindset: Strategies for Continuously Creating Opportunity in an Age of Uncertainty by Rita Gunther McGrath and Ian MacMillan
已评分: Entrepreneurial mindset, motivations, and behaviors
第 3 周
Industry Understanding
This module examines how to recognize entrepreneurial opportunities based on market conditions and industry factors.
9 个视频, 3 个阅读材料
- Reading: Reading: The Opportunity Analysis Canvas
- 视频: Knowledge conditions
- 视频: Demand conditions
- 视频: Industry lifecycle
- 视频: Industry structure
- 视频: Competitive advantage
- 视频: Learning curve
- 视频: Complementary assets
- 视频: Reputation effects
- Reading: Slides
- Reading: "The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It" by Michael E. Gerber
已评分: Industry analysis
第 4 周
Customer Understanding and Business Modeling
This module introduces approaches to understanding customers, developing compelling solutions, and crafting winning business models.
12 个视频, 6 个阅读材料
- Reading: Reading: The Opportunity Analysis Canvas
- 视频: Macro changes that increase new venture opportunities
- 视频: Guest Lecture with U.S. Secretary of Commerce Penny Pritzker - How Can Government and Entrepreneurs Work Together?
- 视频: Guest Lecture with U.S. Secretary of Commerce Penny Pritzker - Why Is Skills Training and Development Important For Entrepreneurs and Government?
- 视频: Exploring real market needs
- 视频: Satisfying real market needs
- 视频: Strategic positioning
- 视频: Strategic planning
- 视频: Value innovation
- 视频: Opportunity identification
- 视频: Bonus Lecture: Business Models from the Classroom
- Reading: Slides
- Reading: "The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses" by Eric Ries
- Reading: "Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers" by Alexander Osterwalder and Yves Pigneur
- Reading: "Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant" by W. Chan Kim and Renee Mauborgne
- 视频: Information Session
- Reading: Learn More
已评分: Customer analysis
已评分: Business plan evaluation
常见问题解答
运作方式
Coursework
Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.
Help from Your Peers
Connect with thousands of other learners and debate ideas, discuss course material, and get help mastering concepts.
Certificates
Earn official recognition for your work, and share your success with friends, colleagues, and employers.
制作方
University of Maryland, College Park
The University of Maryland is the state's flagship university and one of the nation's preeminent public research universities. A global leader in research, entrepreneurship and innovation, the university is home to more than 37,000 students, 9,000 faculty and staff, and 250 academic programs. Its faculty includes three Nobel laureates, three Pulitzer Prize winners, 47 members of the national academies and scores of Fulbright scholars. The institution has a $1.8 billion operating budget, secures $500 million annually in external research funding and recently completed a $1 billion fundraising campaign.
价格
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| 访问课程材料 | 可用 |
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| 收到最终成绩 | 可用 |
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评分和审阅
amazing course
Fantastic!
I recommend this course, Extremely knowledgeable, in the beginning i thought it will be just a another book of bore-dome but it covers all the topics and questions in well manner, in every step it proved me wrong and i didn't get up from this course until i had completed it. I am very thank full to "coursera" and Dr, James for this effort.
ds
I know nothing about entrepreneurship and after this course I was capable to analyse critically a venture. I learned about risk assessment, competition, customer needs identification and business planning.