Intellectual property is the currency of the tech world, with the world’s most valuable intellectual property assets dwarfing the value of their real-world counterparts. Apple’ trademarked brand was valued at over $100 billion as of 2017. J.K. Rowling’s Harry potter franchise has generated over $25 billion to date. But how did the law come to create such enormous value in intangible assets?
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知识产权法 专项课程宾夕法尼亚大学课程信息
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第 1 门课程（共 4 门）
初级
This specialization is for any business professional dealing with R&D for competitive technologies, brand management, and business strategy
完成时间大约为16 小时
英语（English）
字幕：法语（French）, （欧洲人讲的）葡萄牙语, 德语（German）, 俄语（Russian）, 英语（English）, 西班牙语（Spanish）
您将学到的内容有
Identify the various forms of intellectual property protection available under U.S. Law
Differentiate the advantages and disadvantages of intellectual property administration
Analyze effective intellectual property strategies through case studies
Examine alternatives to formal intellectual property protections
您将获得的技能
Brand ManagementAsset ManagementValue PropositionIntellectual Property
可灵活调整截止日期
根据您的日程表重置截止日期。
可分享的证书
完成后获得证书
100% 在线
立即开始，按照自己的计划学习。
第 1 门课程（共 4 门）
初级
This specialization is for any business professional dealing with R&D for competitive technologies, brand management, and business strategy
完成时间大约为16 小时
英语（English）
字幕：法语（French）, （欧洲人讲的）葡萄牙语, 德语（German）, 俄语（Russian）, 英语（English）, 西班牙语（Spanish）
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宾夕法尼亚大学
The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies.
教学大纲 - 您将从这门课程中学到什么
完成时间为 5 小时
Existing Intellectual Property Protection in the U.S.
This module will introduce the concept of intellectual property and explain how it creates value. You will learn about the major forms of intellectual property protection in the United States - copyright, trademarks, and patents, as well as alternative forms of intellectual property protection.
完成时间为 5 小时
8 个视频 （总计 61 分钟）, 4 个阅读材料, 4 个测验
完成时间为 4 小时
Philosophical and Economic Justifications of IP Rights
Why have intellectual property protection at all? This module examines the effect of intellectual property law on the modern economy, and the policy reasons behind providing intellectual property protection.
完成时间为 4 小时
7 个视频 （总计 50 分钟）, 4 个阅读材料, 3 个测验
完成时间为 4 小时
Alternatives to Intellectual Property Law
Intellectual property law is ever-evolving as society's needs change. This module examines alternative forms of intellectual property protection, and explores the benefits and drawbacks of those alternatives.
完成时间为 4 小时
7 个视频 （总计 59 分钟）, 3 个阅读材料, 3 个测验
完成时间为 4 小时
Case Studies in Intellectual Property
This module takes an in-depth look at the intellectual property strategies of three major companies across three very different industries: Apple, General Motors, and Novartis.
完成时间为 4 小时
6 个视频 （总计 56 分钟）, 5 个阅读材料, 2 个测验
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来自INTRODUCTION TO INTELLECTUAL PROPERTY的热门评论
由 NL 提供Apr 30, 2020
Polk Wagner makes an exceptional job at explaining the concepts. The supporting material is of high quality as well. Im extremely happy with the course and will follow through with the specialization
由 FC 提供Sep 5, 2021
The instructor was excellent, the readings were relevant and directly related to the subject of the lectures, and the exercises were practical and to the point. In short, this was a great course.
由 MO 提供Oct 1, 2020
Introduction to Intellectual Property Law was the perfect opportunity to introduce myself to the field of study. It is appropriately outlined, and includes an overview of the major IP Law areas.
由 NM 提供Jan 24, 2021
This has been one of the best experiences for me. I totally enjoyed this class and have a lot of different things about IP laws and their alternatives and how to use them in day to day life.
关于 知识产权法 专项课程
Intellectual property is the currency of the tech world. The pharmaceutical patent for Lipitor generated over $100 billion in revenue, the copyright for the Harry Potter franchise has generated over $25 billion to date, and the trademarked brands of the world’s largest tech companies now eclipse $100 billion in value. But what makes these intangible assets so valuable?
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