课程信息
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第 1 门课程(共 4 门)

100% 在线

立即开始,按照自己的计划学习。

可灵活调整截止日期

根据您的日程表重置截止日期。

初级

This specialization is for any business professional dealing with R&D for competitive technologies, brand management, and business strategy

完成时间大约为8 小时

建议:4 weeks, 3-4 hours/week...

英语(English)

字幕:英语(English)

您将学到的内容有

  • Check

    Identify the various forms of intellectual property protection available under U.S. Law

  • Check

    Differentiate the advantages and disadvantages of intellectual property administration

  • Check

    Analyze effective intellectual property strategies through case studies

  • Check

    Examine alternatives to formal intellectual property protections

您将获得的技能

Brand ManagementAsset ManagementValue PropositionIntellectual Property

第 1 门课程(共 4 门)

100% 在线

立即开始,按照自己的计划学习。

可灵活调整截止日期

根据您的日程表重置截止日期。

初级

This specialization is for any business professional dealing with R&D for competitive technologies, brand management, and business strategy

完成时间大约为8 小时

建议:4 weeks, 3-4 hours/week...

英语(English)

字幕:英语(English)

教学大纲 - 您将从这门课程中学到什么

1
完成时间为 3 小时

Existing Intellectual Property Protection in the U.S.

This module will introduce the concept of intellectual property and explain how it creates value. You will learn about the major forms of intellectual property protection in the United States - copyright, trademarks, and patents, as well as alternative forms of intellectual property protection.

...
8 个视频 (总计 61 分钟), 4 个阅读材料, 4 个测验
8 个视频
Why Learn About Intellectual Property Law?7分钟
Expansion of Intellectual Property6分钟
Patents10分钟
Trademarks12分钟
Copyright7分钟
Other Regimes6分钟
Takeaway Points3分钟
4 个阅读材料
Pre-Course Survey (Optional)10分钟
Optional Reading: Intellectual Property Overview20分钟
Optional Reading: Why IP is Valuable45分钟
Overlaps in IP30分钟
4 个练习
Patent Quiz4分钟
Trademarks Quiz4分钟
Copyrights Quiz4分钟
Module 1 Quiz15分钟
2
完成时间为 3 小时

Philosophical and Economic Justifications of IP Rights

Why have intellectual property protection at all? This module examines the effect of intellectual property law on the modern economy, and the policy reasons behind providing intellectual property protection.

...
7 个视频 (总计 50 分钟), 4 个阅读材料, 3 个测验
7 个视频
Basic Intellectual Property Economics8分钟
The Mechanisms of Intellectual Property Rights8分钟
The Costs of Intellectual Property6分钟
Mechanism of IP Rights as Property6分钟
Balance of Intellectual Property Rights7分钟
Takeaway Points2分钟
4 个阅读材料
Is IP a Natural or Utilitarian Right?25分钟
IP as a Public Good25分钟
IP and Monopolies10分钟
Costs and Benefits to Patents25分钟
3 个练习
IP Theories2分钟
Costs of IP2分钟
Module 2 Quiz20分钟
3
完成时间为 3 小时

Alternatives to Intellectual Property Law

Intellectual property law is ever-evolving as society's needs change. This module examines alternative forms of intellectual property protection, and explores the benefits and drawbacks of those alternatives.

...
7 个视频 (总计 59 分钟), 3 个阅读材料, 3 个测验
7 个视频
Alternatives to Patent Law9分钟
Alternatives to Patent Law: Government Contracts10分钟
Alternatives to Copyright Law8分钟
Alternatives to Copyright: Private Subscriptions12分钟
Alternatives to Trademark Law8分钟
Takeaway Points2分钟
3 个阅读材料
Trade Secrets as an Alternative to Patents25分钟
Optional Reading: Beyond the Patents-Prizes Debate25分钟
Optional Reading: Open Source25分钟
3 个练习
Patent Law Alternatives4分钟
Copyright Law Alternatives6分钟
Module 3 Quiz15分钟
4
完成时间为 5 小时

Case Studies in Intellectual Property

This module takes an in-depth look at the intellectual property strategies of three major companies across three very different industries: Apple, General Motors, and Novartis.

...
6 个视频 (总计 56 分钟), 5 个阅读材料, 2 个测验
6 个视频
Case Study: Apple Computers12分钟
Case Study: General Motors12分钟
Case Study: Novartis13分钟
Case Study: Novartis Part 24分钟
Takeaway Points2分钟
5 个阅读材料
Apple Computers25分钟
GM and the Auto Industry25分钟
Novartis and Pharmaceutical IP Strategies25分钟
Concluding Thoughts10分钟
Post-Course Survey (Optional)10分钟
1 个练习
Review of IP Forms6分钟

讲师

Avatar

R. Polk Wagner

Professor of Law
Law School

关于 宾夕法尼亚大学

The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies. ...

关于 知识产权法 专项课程

Intellectual property is the currency of the tech world. The pharmaceutical patent for Lipitor generated over $100 billion in revenue, the copyright for the Harry Potter franchise has generated over $25 billion to date, and the trademarked brands of the world’s largest tech companies now eclipse $100 billion in value. But what makes these intangible assets so valuable? Through the courses in this specialization, you will learn the differences between the various forms of U.S. intellectual property rights, including patents, copyrights, and trademarks, and their various applications to human innovations. Drawing from that knowledge, you will then work to develop a trademark strategy for a company, analyze a patent document, and address a copyright cease-and-desist request. After completing these hands-on projects, you will have the necessary framework to craft integrated intellectual property strategies tailored to an organization’s core business goals....
知识产权法

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