Intellectual property is the currency of the tech world, with the world’s most valuable intellectual property assets dwarfing the value of their real-world counterparts. Apple’ trademarked brand was valued at over $100 billion as of 2017. J.K. Rowling’s Harry potter franchise has generated over $25 billion to date. But how did the law come to create such enormous value in intangible assets?
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课程信息
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学生职业成果
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通过此课程获得实实在在的工作福利
您将学到的内容有
Identify the various forms of intellectual property protection available under U.S. Law
Differentiate the advantages and disadvantages of intellectual property administration
Analyze effective intellectual property strategies through case studies
Examine alternatives to formal intellectual property protections
您将获得的技能
Brand ManagementAsset ManagementValue PropositionIntellectual Property
学生职业成果
50%
通过此课程获得实实在在的工作福利
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第 1 门课程（共 4 门）
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初级
This specialization is for any business professional dealing with R&D for competitive technologies, brand management, and business strategy
完成时间大约为12 小时
建议：4 weeks, 3-4 hours/week
英语（English）
字幕：英语（English）
提供方
宾夕法尼亚大学
The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies.
教学大纲 - 您将从这门课程中学到什么
完成时间为 3 小时
Existing Intellectual Property Protection in the U.S.
This module will introduce the concept of intellectual property and explain how it creates value. You will learn about the major forms of intellectual property protection in the United States - copyright, trademarks, and patents, as well as alternative forms of intellectual property protection.
完成时间为 3 小时
8 个视频 （总计 61 分钟）, 4 个阅读材料, 4 个测验
8 个视频
Why Learn About Intellectual Property Law?7分钟
Expansion of Intellectual Property6分钟
Patents10分钟
Trademarks12分钟
Copyright7分钟
Other Regimes6分钟
Takeaway Points3分钟
4 个阅读材料
Pre-Course Survey (Optional)10分钟
Optional Reading: Intellectual Property Overview20分钟
Optional Reading: Why IP is Valuable45分钟
Overlaps in IP30分钟
4 个练习
Patent Quiz4分钟
Trademarks Quiz4分钟
Copyrights Quiz4分钟
Module 1 Quiz15分钟
完成时间为 3 小时
Philosophical and Economic Justifications of IP Rights
Why have intellectual property protection at all? This module examines the effect of intellectual property law on the modern economy, and the policy reasons behind providing intellectual property protection.
完成时间为 3 小时
7 个视频 （总计 50 分钟）, 4 个阅读材料, 3 个测验
7 个视频
Basic Intellectual Property Economics8分钟
The Mechanisms of Intellectual Property Rights8分钟
The Costs of Intellectual Property6分钟
Mechanism of IP Rights as Property6分钟
Balance of Intellectual Property Rights7分钟
Takeaway Points2分钟
4 个阅读材料
Is IP a Natural or Utilitarian Right?25分钟
IP as a Public Good25分钟
IP and Monopolies10分钟
Costs and Benefits to Patents25分钟
3 个练习
IP Theories2分钟
Costs of IP2分钟
Module 2 Quiz20分钟
完成时间为 3 小时
Alternatives to Intellectual Property Law
Intellectual property law is ever-evolving as society's needs change. This module examines alternative forms of intellectual property protection, and explores the benefits and drawbacks of those alternatives.
完成时间为 3 小时
7 个视频 （总计 59 分钟）, 3 个阅读材料, 3 个测验
7 个视频
Alternatives to Patent Law9分钟
Alternatives to Patent Law: Government Contracts10分钟
Alternatives to Copyright Law8分钟
Alternatives to Copyright: Private Subscriptions12分钟
Alternatives to Trademark Law8分钟
Takeaway Points2分钟
3 个阅读材料
Trade Secrets as an Alternative to Patents25分钟
Optional Reading: Beyond the Patents-Prizes Debate25分钟
Optional Reading: Open Source25分钟
3 个练习
Patent Law Alternatives4分钟
Copyright Law Alternatives6分钟
Module 3 Quiz15分钟
完成时间为 5 小时
Case Studies in Intellectual Property
This module takes an in-depth look at the intellectual property strategies of three major companies across three very different industries: Apple, General Motors, and Novartis.
完成时间为 5 小时
6 个视频 （总计 56 分钟）, 5 个阅读材料, 2 个测验
6 个视频
Case Study: Apple Computers12分钟
Case Study: General Motors12分钟
Case Study: Novartis13分钟
Case Study: Novartis Part 24分钟
Takeaway Points2分钟
5 个阅读材料
Apple Computers25分钟
GM and the Auto Industry25分钟
Novartis and Pharmaceutical IP Strategies25分钟
Concluding Thoughts10分钟
Post-Course Survey (Optional)10分钟
1 个练习
Review of IP Forms6分钟
审阅
4.8
来自INTRODUCTION TO INTELLECTUAL PROPERTY的热门评论
由 FX 提供Feb 23, 2020
This course gives a legal foundation to understand intellectual property and a complete review of three major forms of intellectual properties. Great engaging lectures. Highly recommended.
由 GD 提供Aug 24, 2019
Extremely informative. This is my first online course and I can not began to tell you how much I've learn in just one session. I am looking forward to week two.
由 KP 提供Jan 24, 2020
This corse is very good and easy to understand for the non-native English speakers, like me.
由 AA 提供Jan 18, 2020
Great course, but material could be slightly more difficult to the benefit of the students.
由 DP 提供Nov 21, 2019
Very helpful course for beginner to get overview of major part of IP field.
由 RS 提供Oct 19, 2019
A very nice and effective course in imparting skills about IPR
关于 知识产权法 专项课程
Intellectual property is the currency of the tech world. The pharmaceutical patent for Lipitor generated over $100 billion in revenue, the copyright for the Harry Potter franchise has generated over $25 billion to date, and the trademarked brands of the world’s largest tech companies now eclipse $100 billion in value. But what makes these intangible assets so valuable?
Through the courses in this specialization, you will learn the differences between the various forms of U.S. intellectual property rights, including patents, copyrights, and trademarks, and their various applications to human innovations. Drawing from that knowledge, you will then work to develop a trademark strategy for a company, analyze a patent document, and address a copyright cease-and-desist request. After completing these hands-on projects, you will have the necessary framework to craft integrated intellectual property strategies tailored to an organization’s core business goals.
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