Today’s workplace calls for a new style of leadership to embolden and accelerate innovation. Design offers a novel way to discover market opportunities, experiment to validate concepts and mitigate risk, and deliver value to all stakeholders. This course offers hands-on experience applying human-centered design process to real-world challenges, and requires you to explore the world around you. Learn how to engage with end users, effectively frame problems, identify potential solutions, and build prototypes to test assumptions and learn what works (and doesn’t). Then dive into a range of ways large and small to bring design innovation into your organization.
教学大纲 - 您将从这门课程中学到什么
周
1完成时间为 4 小时
Using Design Principles to Innovate and Find Opportunities
You will learn that the first step in the design process is finding opportunities. Human-centered designers do so by immersing themselves in a particular user context to identify areas of focus for design innovation.
10 个视频 （总计 46 分钟）, 4 个阅读材料, 1 个测验
10 个视频
Course Overview with Ed Colgate56
Innovating and Finding Opportunities by Design4分钟
Design is about People5分钟
Adopting the Traits of a Design Innovator6分钟
Uncovering Opportunities with a Design Innovation Mindset4分钟
Design Research6分钟
Tools and Techniques for Design Research5分钟
Observations to Insights6分钟
Generating How Might We (HMW) Questions from Insights3分钟
4 个阅读材料
Meet Your Professors10分钟
Course Grading & Logistics10分钟
Suggested Readings (Optional)10分钟
Optional Reading: Empathy on the Edge10分钟
周
2完成时间为 2 小时
Exploring Ideas
How do we take the opportunities that we've uncovered and turn them into new possibilities? In this module we'll explore ideation, sketching, and storyboarding as tools to generate and communicate ideas.
3 个视频 （总计 15 分钟）, 1 个阅读材料, 1 个测验
1 个阅读材料
Supplementary Visuals & Exercises10分钟
周
3完成时间为 4 小时
Prototyping to Learn
It is easy to think of prototypes as “drafts” of the final design, but in this module we’ll teach you to think of prototypes a bit differently: as tools for learning. We will discuss approaches for maximizing the amount that you learn from prototypes, and iterating your way rapidly toward outstanding results.
6 个视频 （总计 51 分钟）, 1 个测验
6 个视频
Introduction2分钟
Value of Prototyping13分钟
How to Prototype6分钟
Preparing to Test Prototypes with Users5分钟
Testing Prototypes with Users8分钟
The Role of Prototypes in Decision-Making and Leadership14分钟
周
4完成时间为 4 小时
Leading Design Innovation
How do you bring design innovation to your organization and sustain it over time? In this module we will learn theory and practical techniques to help you lead an organization that routinely produces innovative products, services, and systems.
6 个视频 （总计 26 分钟）, 3 个阅读材料, 1 个测验
6 个视频
Communicating about Design & Innovation5分钟
Building the Team5分钟
Creating Space for Design & Innovation4分钟
ROI for Innovation4分钟
Conclusion to Course 5 with Dean Blount1分钟
3 个阅读材料
Design Worksheet10分钟
Example Completed Design Worksheet10分钟
Optional Reading: Design Thinking Comes of Age10分钟
4.2
39 个审阅50%
完成这些课程后已开始新的职业生涯
33%
通过此课程获得实实在在的工作福利
17%
加薪或升职
热门审阅
SO far I've enjoyed it and it's the course why I started the specialization for, and instead of taking it separate from the others, it's way better to have the full track to get the 360 view
Enjoyed the journey through the course. The projects are integral to gain confidence on applying design thinking. However, they are time intensive and require commitment.
讲师
Elizabeth Gerber
Associate Professor, Co-director of the Research Cluster at the Segal Design InstituteMcCormick School of Engineering and Applied Science (Segal Design Institute), School of Communication, Kellogg School of Management (by courtesy), School of Education and Social Policy (by courtesy)
Pam Daniels
Clinical Assistant Professor, Design Innovator in ResidenceMcCormick School of Engineering and Applied Sciences (Segal Design Institute)
Ed Colgate
Allen and Johnnie Breed University Design Professor, Professor of Mechanical Engineering, Director of the Engineering Design and Innovation Masters Program at the Segal Design InstituteMcCormick School of Engineering and Applied Science
Greg Holderfield
Pentair - D. Eugene and Bonnie L. Nugent Clinical Associate Professor of Design, Director of the Segal Design Institute, Co-Director of the MMM ProgramMcCormick School of Engineering and Applied Science (Segal Design Institute)
关于 西北大学
Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries.
关于 组织领导 专项课程
Equip yourself to successfully lead organizations through clarity of purpose and effective collaboration — by building and motivating teams; designing and delivering powerful stories; developing strategies to appropriately influence; understanding underlying customer analytics and applying innovative approaches to deliver impact.
How do aspiring managers succeed in an ever-changing business environment? How do they lead different groups to action? This specialization equips aspiring managers to lead change and leverage different roles and functions within for-profit institutions to create lasting value in the marketplace. Throughout the five courses, we will explore how great leaders assess themselves and lead collaborative teams that effectively manage negotiations and conflict. We will discover how leaders communicate through storytelling and employ other communication strategies to influence. Furthermore, we will learn how organizations start with the clarity of purpose that comes from an understanding of customers’ needs, including leveraging data analytics, and use that focus to drive the design of products and services to meet those needs effectively. At the end of the coursework, students will create a capstone project that allows them to apply what they have learned.
Each of the individual courses can be audited for free: 1-High Performance Collaboration: Leadership, Teamwork, and Negotiation, 2-Leadership Communication for Maximum Impact: Storytelling, 3-Leadership Through Social Influence, 4-Leadership Through Marketing, 5-Leadership Through Design Innovation.
常见问题
我什么时候能够访问课程视频和作业？
注册以便获得证书后，您将有权访问所有视频、测验和编程作业（如果适用）。只有在您的班次开课之后，才可以提交和审阅同学互评作业。如果您选择在不购买的情况下浏览课程，可能无法访问某些作业。
我订阅此专项课程后会得到什么？
您注册课程后，将有权访问专项课程中的所有课程，并且会在完成课程后获得证书。您的电子课程证书将添加到您的成就页中，您可以通过该页打印您的课程证书或将其添加到您的领英档案中。如果您只想阅读和查看课程内容，可以免费旁听课程。
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