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第 4 门课程(共 6 门)

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完成时间大约为10 小时

英语(English)

字幕:英语(English)

您将获得的技能

AdvertisingData AnalysisAnalyticsMarketing

可分享的证书

完成后获得证书

100% 在线

立即开始,按照自己的计划学习。

第 4 门课程(共 6 门)

可灵活调整截止日期

根据您的日程表重置截止日期。

完成时间大约为10 小时

英语(English)

字幕:英语(English)

提供方

西北大学 徽标

西北大学

教学大纲 - 您将从这门课程中学到什么

内容评分Thumbs Up95%(1,500 个评分)Info
1

1

完成时间为 3 小时

Leading Strategy with a Customer Perspective with Gregory Carpenter

完成时间为 3 小时
7 个视频 (总计 36 分钟), 3 个阅读材料, 1 个测验
7 个视频
The Digital Revolution6分钟
Why Marketing Is a Leadership Issue5分钟
Understanding Customers5分钟
Creating Valuable Brands5分钟
Brand Evolution: Pioneering Brands5分钟
Late Mover Advantage5分钟
3 个阅读材料
Meet Your Professors10分钟
Grading and Logistics10分钟
Optional Readings and Suggested Textbooks10分钟
2

2

完成时间为 3 小时

Creating a truly customer-focused culture to unleash growth with Gregory Carpenter and Sanjay Khosla

完成时间为 3 小时
6 个视频 (总计 35 分钟)
6 个视频
Digital-Age Culture6分钟
Culture Change4分钟
Fewer Bigger Bolder: From Mindless Expansion to Focused Growth7分钟
Unleash People- Give Blank Checks6分钟
Execute - Think Big, Start Small, Scale Fast4分钟
3

3

完成时间为 1 小时

Leadership’s Role in Analytics with Florian Zettelmeyer

完成时间为 1 小时
6 个视频 (总计 31 分钟)
6 个视频
The Moneyball Story Revisited4分钟
Why Analytics Requires Managerial Judgment5分钟
Why Analytics Requires Process and Incentive Changes7分钟
Why Analytics Has To Be Problem Driven5分钟
Why You Need a Working Knowledge of Data Science4分钟
1 个练习
Module 3 Quiz16分钟
4

4

完成时间为 3 小时

A Working Knowledge of Data Science with Florian Zettelmeyer

完成时间为 3 小时
11 个视频 (总计 51 分钟), 3 个阅读材料, 1 个测验
11 个视频
Why Analytics Goes Bad3分钟
The Data Generating Process4分钟
Causality and Probabilistic Equivalence7分钟
The Causality Checklist - Pre-Existing Differences4分钟
The Causality Checklist - Common Drivers5分钟
The Causality Checklist - Reverse Causality4分钟
The Causality Checklist - Confounds and Summary5分钟
Why Bad Causal Analytics Need Not Be Useless3分钟
Wrap-Up2分钟
Conclusion to Course 4 with Dean Blount1分钟
3 个阅读材料
Case — Pentathlon: Promotional E-mail Frequency10分钟
Case — Microsoft: Social Engagement10分钟
Case — Red: Promoted Tweets Experiment10分钟

关于 组织领导 专项课程

Equip yourself to successfully lead organizations through clarity of purpose and effective collaboration — by building and motivating teams; designing and delivering powerful stories; developing strategies to appropriately influence; understanding underlying customer analytics and applying innovative approaches to deliver impact. How do aspiring managers succeed in an ever-changing business environment? How do they lead different groups to action? This specialization equips aspiring managers to lead change and leverage different roles and functions within for-profit institutions to create lasting value in the marketplace. Throughout the five courses, we will explore how great leaders assess themselves and lead collaborative teams that effectively manage negotiations and conflict. We will discover how leaders communicate through storytelling and employ other communication strategies to influence. Furthermore, we will learn how organizations start with the clarity of purpose that comes from an understanding of customers’ needs, including leveraging data analytics, and use that focus to drive the design of products and services to meet those needs effectively. At the end of the coursework, students will create a capstone project that allows them to apply what they have learned. Each of the individual courses can be audited for free: 1-High Performance Collaboration: Leadership, Teamwork, and Negotiation, 2-Leadership Communication for Maximum Impact: Storytelling, 3-Leadership Through Social Influence, 4-Leadership Through Marketing, 5-Leadership Through Design Innovation....
组织领导

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