课程信息
8,146 次近期查看

第 4 门课程(共 6 门)

100% 在线

立即开始,按照自己的计划学习。

可灵活调整截止日期

根据您的日程表重置截止日期。

完成时间大约为12 小时

建议:3 weeks, 1 - 2 hours per week...

英语(English)

字幕:英语(English)
User
学习Course的学生是
  • Chief Financial Officers (CFOs)
  • Marketing Specialists
  • Marketers
  • Entrepreneurs
  • Data Scientists

您将获得的技能

AdvertisingData AnalysisAnalyticsMarketing
User
学习Course的学生是
  • Chief Financial Officers (CFOs)
  • Marketing Specialists
  • Marketers
  • Entrepreneurs
  • Data Scientists

第 4 门课程(共 6 门)

100% 在线

立即开始,按照自己的计划学习。

可灵活调整截止日期

根据您的日程表重置截止日期。

完成时间大约为12 小时

建议:3 weeks, 1 - 2 hours per week...

英语(English)

字幕:英语(English)

教学大纲 - 您将从这门课程中学到什么

1
完成时间为 3 小时

Leading Strategy with a Customer Perspective with Gregory Carpenter

7 个视频 (总计 36 分钟), 3 个阅读材料, 1 个测验
7 个视频
The Digital Revolution6分钟
Why Marketing Is a Leadership Issue5分钟
Understanding Customers5分钟
Creating Valuable Brands5分钟
Brand Evolution: Pioneering Brands5分钟
Late Mover Advantage5分钟
3 个阅读材料
Meet Your Professors10分钟
Grading and Logistics10分钟
Optional Readings and Suggested Textbooks10分钟
2
完成时间为 3 小时

Creating a truly customer-focused culture to unleash growth with Gregory Carpenter and Sanjay Khosla

6 个视频 (总计 35 分钟), 1 个测验
6 个视频
Digital-Age Culture6分钟
Culture Change4分钟
Fewer Bigger Bolder: From Mindless Expansion to Focused Growth7分钟
Unleash People- Give Blank Checks6分钟
Execute - Think Big, Start Small, Scale Fast4分钟
3
完成时间为 1 小时

Leadership’s Role in Analytics with Florian Zettelmeyer

6 个视频 (总计 31 分钟), 1 个测验
6 个视频
The Moneyball Story Revisited4分钟
Why Analytics Requires Managerial Judgment5分钟
Why Analytics Requires Process and Incentive Changes7分钟
Why Analytics Has To Be Problem Driven5分钟
Why You Need a Working Knowledge of Data Science4分钟
1 个练习
Module 3 Quiz16分钟
4
完成时间为 3 小时

A Working Knowledge of Data Science with Florian Zettelmeyer

11 个视频 (总计 51 分钟), 3 个阅读材料, 1 个测验
11 个视频
Why Analytics Goes Bad3分钟
The Data Generating Process4分钟
Causality and Probabilistic Equivalence7分钟
The Causality Checklist - Pre-Existing Differences4分钟
The Causality Checklist - Common Drivers5分钟
The Causality Checklist - Reverse Causality4分钟
The Causality Checklist - Confounds and Summary5分钟
Why Bad Causal Analytics Need Not Be Useless3分钟
Wrap-Up2分钟
Conclusion to Course 4 with Dean Blount1分钟
3 个阅读材料
Case — Pentathlon: Promotional E-mail Frequency10分钟
Case — Microsoft: Social Engagement10分钟
Case — Red: Promoted Tweets Experiment10分钟
4.6
60 个审阅Chevron Right

来自营销团队管理的热门评论

创建者 MMar 7th 2016

This course seemed to be easy; however it wasn't. the quiz was very tricky and had it's complexity that make us to wonder if we have the concept right in our mind. The teacher is amazing as well!.

创建者 BApr 17th 2019

Excellent course! The teachers and stakeholders are great. There is a lot of real-life examples to help you understand course concepts and the assignments are well-thoughts.

讲师

Avatar

Greg Carpenter

James Farley/Booz Allen Hamilton Professor of Marketing Strategy, Director of the Center for Market Leadership, Faculty Director, Kellogg Markets and Customers Initiative (KMCI)
Kellogg School of Management
Avatar

Florian Zettelmeyer

Nancy L. Ertle Professor of Marketing, Director, Program on Data Analytics at Kellogg
Kellogg School of Management
Avatar

Sanjay Khosla

Adjunct Professor of Executive Education
Kellogg School of Management

关于 西北大学

Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries. ...

关于 组织领导 专项课程

Equip yourself to successfully lead organizations through clarity of purpose and effective collaboration — by building and motivating teams; designing and delivering powerful stories; developing strategies to appropriately influence; understanding underlying customer analytics and applying innovative approaches to deliver impact. How do aspiring managers succeed in an ever-changing business environment? How do they lead different groups to action? This specialization equips aspiring managers to lead change and leverage different roles and functions within for-profit institutions to create lasting value in the marketplace. Throughout the five courses, we will explore how great leaders assess themselves and lead collaborative teams that effectively manage negotiations and conflict. We will discover how leaders communicate through storytelling and employ other communication strategies to influence. Furthermore, we will learn how organizations start with the clarity of purpose that comes from an understanding of customers’ needs, including leveraging data analytics, and use that focus to drive the design of products and services to meet those needs effectively. At the end of the coursework, students will create a capstone project that allows them to apply what they have learned. Each of the individual courses can be audited for free: 1-High Performance Collaboration: Leadership, Teamwork, and Negotiation, 2-Leadership Communication for Maximum Impact: Storytelling, 3-Leadership Through Social Influence, 4-Leadership Through Marketing, 5-Leadership Through Design Innovation....
组织领导

常见问题

  • 注册以便获得证书后,您将有权访问所有视频、测验和编程作业(如果适用)。只有在您的班次开课之后,才可以提交和审阅同学互评作业。如果您选择在不购买的情况下浏览课程,可能无法访问某些作业。

  • 您注册课程后,将有权访问专项课程中的所有课程,并且会在完成课程后获得证书。您的电子课程证书将添加到您的成就页中,您可以通过该页打印您的课程证书或将其添加到您的领英档案中。如果您只想阅读和查看课程内容,可以免费旁听课程。

还有其他问题吗?请访问 学生帮助中心