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学生对 伊利诺伊大学香槟分校 提供的 数字时代营销 的评价和反馈

4.7
16,453 个评分

课程概述

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

热门审阅

MS

Jun 23, 2020

Very interesting perspective, way different from the general marketing courses available. The course covers new and emerging dimensions of the digital world. Love to attend more courses. All the best!

SN

Jun 27, 2020

This is my first course in Coursera and I loved it explicitly. Professor was kind, I loved his way of delivering lectures.Easy explanation and numbers of examples help me understand better.

Thanks.

筛选依据:

5076 - 数字时代营销 的 5100 个评论(共 5,233 个)

创建者 Mandeep G

May 18, 2020

some reading materials are too old, even from 2011 etc. Other concepts like 3D printing are not really relevant and not that mainstream.

创建者 MAWJ A

Dec 7, 2019

It’s near to be as a general marketing more than digital.

Also the Material was old, we are going to 2020 should update the material.

创建者 Somaya E

May 3, 2016

Useful eye opener in different directions.

Out-dated, could use an wisp of technology update with a few years since recording.

创建者 Jacqueline S

May 29, 2021

I really like the professor, however I thought the course was a little bit too basic and easy. Interesting readings, though!

创建者 Aleksandra P

Jan 23, 2019

The course was delivered in a pleasant way, but it was too theoretical and too "academic". It did not match my expectations

创建者 Abby J

Aug 3, 2019

Great base content, but many examples are 5+ years old. Content needs to be updated, as much has changed since 2013/2014.

创建者 Sohaila S

Oct 19, 2018

my name is sohaila sameh elsayed ahmed not sohaila ahmed as you sent my certificate with wrong name please correct my name

创建者 Maarten J

Aug 30, 2015

Nice course for practical knowledge of new marketing concepts / possibilities through the changing digital environment.

创建者 Jaime E R U

Jun 28, 2016

muy buen curso para ir iniciando con muy buenas ideas y como la tecnología digital afecta a la forma de hacer negocios

创建者 Kartik J

May 9, 2021

Nice cource everything awesome but didn't get honors badge on certificate after completing certificate with honors .

创建者 Leila D

Jun 29, 2020

Overall good course structure. I think perhaps some more updated examples need to be used for new marketing tactics.

创建者 Victor C

Aug 8, 2016

Interesting concepts and introduction to the specialization but I wish the lectures were more natural and energetic.

创建者 Srijeet D

May 24, 2017

The material can be updated to show the latest stories and case studies. This aside liked the course.

Thanks

Jeet

创建者 Jan M

Sep 11, 2016

This Course needs a Update, im really disappointed of Week 4 and the Assignments are Outdated and nothing new

创建者 Priya M P

Nov 7, 2021

I have completed the course but did not receive certificate. Please guide me how should I get my certificate

创建者 DEBRAJ K

May 10, 2020

Dear Sir

I get the certificate with wrong name please check the issues and kindly reply me

Debraj Kar

创建者 Maurício M

Jan 12, 2021

Very interesting to have a broad view of how marketing tools create value to consumer nowadays.

创建者 Deleted A

Feb 21, 2018

Peer to peer grading is ridiculous as you are trusting random people to grade your assignments

创建者 Anoop G

Sep 25, 2018

Could be updated to current market facts and standards. Some examples are quite outdated.

创建者 Jomina J

Mar 26, 2018

This course is great if all you are looking for is the theory behind digital marketing.

创建者 Karyl H

Nov 2, 2020

Good Information. Not as engaging as some other courses I have taken on coursera.

创建者 Renu M

Aug 7, 2017

Good overview.. Didnt like the campus interviews. But expert lectures were good.

创建者 Dania R

Jun 25, 2020

Course is good but current digital marketing strategies should be explain more.

创建者 Charlotte F

Jul 16, 2020

Did not ahve the time to take this course. Sorry.

I'm sure it's brilliant :)

创建者 Shikta C

Sep 13, 2016

Good course for someone seeking to know fundamentals of Digital Marketing.