If you work in marketing, sales, or advertising, you already know that effective communication is a requirement. This can be even more difficult when expressing your ideas in a persuasive manner in English. In this course, you will learn to use English more efficiently while joining successful global professionals around the world. Develop your skills along with authentic characters that work in marketing and also work hard to improve their communication skills. Learn from your successes and failures, reflect on your own style, strengths, and improvement areas. After taking this course, you will be able to:
提供方
Business English 专项课程亚利桑那州立大学课程信息
74,281 次近期查看
学生职业成果
40%
完成这些课程后已开始新的职业生涯
33%
通过此课程获得实实在在的工作福利
可分享的证书
完成后获得证书
100% 在线
立即开始，按照自己的计划学习。
第 3 门课程（共 4 门）
可灵活调整截止日期
根据您的日程表重置截止日期。
中级
完成时间大约为30 小时
英语（English）
字幕：英语（English）, 阿拉伯语（Arabic）
学生职业成果
40%
完成这些课程后已开始新的职业生涯
33%
通过此课程获得实实在在的工作福利
可分享的证书
完成后获得证书
100% 在线
立即开始，按照自己的计划学习。
第 3 门课程（共 4 门）
可灵活调整截止日期
根据您的日程表重置截止日期。
中级
完成时间大约为30 小时
英语（English）
字幕：英语（English）, 阿拉伯语（Arabic）
提供方
亚利桑那州立大学
Arizona State University has developed a new model for the American Research University, creating an institution that is committed to excellence, access and impact. ASU measures itself by those it includes, not by those it excludes. ASU pursues research that contributes to the public good, and ASU assumes major responsibility for the economic, social and cultural vitality of the communities that surround it.
教学大纲 - 您将从这门课程中学到什么
完成时间为 7 小时
Product
Where do you start with marketing a project or product? Why, with an effective brainstorming session, of course! This week you’ll learn the roles we play in groups, how to give opinions or disagree respectfully, and brainstorm phrases and techniques to make your product roll out a success. You’ll see examples of prepping before a brainstorming session as Jake approaches Bridget and even some what-not-to-do’s in this episode of The Challenge.
完成时间为 7 小时
6 个视频 （总计 34 分钟）, 7 个阅读材料, 7 个测验
6 个视频
1.4 Effective Brainstorming Techniques7分钟
1.7 Giving Opinions in Brainstorming5分钟
1.9 Group Dynamics: What Role Will You Play?4分钟
1.12 Agreeing/Disagreeing In Meetings4分钟
1.16 Week 1 Review9分钟
7 个阅读材料
1.1 Weekly Goals and Advice from Instructors10分钟
1.3 Vocabulary Preview10分钟
Directions for Submitting Audio or Video10分钟
1.5 Why Brainstorming Works Best Online10分钟
1.10 How Group Dynamics Affect Decisions10分钟
1.14 Expressing Opinions-Sentence Stems10分钟
1.20 Quizlet Vocabulary Practice: Product10分钟
5 个练习
1.6 Checkpoint: Brainstorming12分钟
1.8 Checkpoint: Giving Opinions in Brainstorming10分钟
1.11 Checkpoint: Group Dynamics10分钟
1.13 Checkpoint: Agreeing/Disagreeing In Meetings10分钟
1.19 Week 1 Test20分钟
完成时间为 5 小时
Product Perception
Have you ever been part of a survey? You’ll see an example as the BioDent marketing team asks people from the streets opinions about their product. Effective presentations and surveys first start with clear and easy to understand visuals. In this week’s lessons we’ll explore graphs, charts and questions to create strong surveys. We’ll learn the importance of interpreting these charts and graphs accurately before presenting them with confidence.
完成时间为 5 小时
6 个视频 （总计 33 分钟）, 10 个阅读材料, 6 个测验
6 个视频
2.4 Writing Surveys That Get You Actionable Insights4分钟
2.7 Visually Communicate Data with Charts5分钟
2.11 Chart and Graph Interpretation5分钟
2.14 Graph and Chart Presentation7分钟
2.17 Week 2 Review8分钟
10 个阅读材料
2.1 Weekly Goals and Advice from Instructors10分钟
2.3 Vocabulary Preview10分钟
2.5 Writing Survey Questions: a Useful Blog Post10分钟
2.9 Welcome to the Age of Experience10分钟
BONUS: 5 Key Metrics Measuring Brand Loyalty10分钟
2.13 Perceptual Edge: Problems and Solutions for Graphs10分钟
BONUS - Eight Tips for Writing Effective Survey Questions10分钟
BONUS - Customer loyalty: the (changing) reality of loyalty beyond retention10分钟
BONUS - Writing Good Survey Questions Tips and Advice10分钟
2.20 Quizlet Vocabulary Practice: Product Perception10分钟
5 个练习
2.6 Checkpoint: Writing Effective Surveys10分钟
2.8 Checkpoint: Visual Communication - Charts8分钟
2.12 Checkpoint: Chart and Graph Interpretation6分钟
2.15 Checkpoint: Graph and Chart Presentation12分钟
2.19 Week 2 Test20分钟
完成时间为 5 小时
Promotion
Good design is invisible. But, how do we make it so? This week’s lessons consist of graphic design, perception, concise language and how to make our marketing meaningful and memorable. Take time to notice the beginning stages of good design during a focus group as you enjoy The Challenge sketch.
完成时间为 5 小时
6 个视频 （总计 33 分钟）, 8 个阅读材料, 5 个测验
6 个视频
3.4 Perception in Visual Communication4分钟
3.6 Visual Communication Strategies6分钟
3.8 Concise Language for Social Media Marketing5分钟
3.11 Clever and Catchy with Caution5分钟
3.18 Week 3 Review10分钟
8 个阅读材料
3.1 Weekly Goals and Advice from Instructors10分钟
3.3 Vocabulary Preview10分钟
3.5 It's All Gooooooooood10分钟
3.9 Excellent PowerPoint Examples10分钟
3.13 Nuts & Bolts ~ What is a Tagline?10分钟
3.15 Creating your Personal Tagline Worksheet10分钟
3.16 Creating Your Personal Tagline EXAMPLE Worksheet10分钟
3.20 Quizlet Vocabulary Practice: Promotion10分钟
4 个练习
3.7 Checkpoint: Visual Communication8分钟
3.10 Checkpoint: Concise Language for Social Media Marketing10分钟
3.12 Checkpoint: Clever and Catchy with Caution8分钟
3.19 Week 3 Test16分钟
完成时间为 3 小时
Persuasive Techniques
By the end of this week you will be familiar with Dr. Robert Cialdini and his six principles of persuasion. How do you get your customers to say “yes” in an ethical and honest way? This and more will be answered as Jake meets with Sandy to discuss these principles.
完成时间为 3 小时
6 个视频 （总计 42 分钟）, 8 个阅读材料, 4 个测验
6 个视频
4.4 Cialdini's Principles of Influence - Part 16分钟
4.7 Cialdini's Principles of Influence - Part 26分钟
4.11 Power of One Word6分钟
4.15 Influential Language8分钟
4.18 Week 4 Review12分钟
8 个阅读材料
4.1 Weekly Goals and Advice from Instructors10分钟
4.3 Vocabulary Preview10分钟
4.5 "Why?" It works!10分钟
4.9 Metaphor, A Persuasive Heavy Weight10分钟
BONUS: Cialdini in His Own Words10分钟
BONUS: Social Proof in Action10分钟
4.13 How to Get People to Do Stuff: Nouns or Verbs?10分钟
4.20 Quizlet Vocabulary Practice: Persuasive Techniques10分钟
4 个练习
4.8 Checkpoint: Principles of Influence8分钟
4.12 Checkpoint: Power of One Word6分钟
4.16 Checkpoint: Influential Language14分钟
4.19 Week 4 Test20分钟
审阅
来自BUSINESS ENGLISH: MARKETING AND SALES的热门评论
由 DS 提供May 4, 2020
Really a fantastic course, you will really enjoy all the lectures, blogs, youtube videos , peer review assignment etc. This course will excite you and motivate you. its really a must for everyone!
由 LB 提供Nov 26, 2019
Students that want to learn the basics of marketing and sales should refer to this course . lectures in this videos are too good and perfect for understanding.I strongly recommend this course.
由 AZ 提供Jul 12, 2018
This course is helpful enough to gather all information in the heal. Of course you need to study additional resources for the best practice. Thanks to all speakers. You are doing a great job!
由 SL 提供Nov 10, 2019
I'm very thankful to Coursera and Tutors, who motivate me to complete this course. It was very informative, and I hope I can apply the tactics that were taught in this course. Thanks, again
关于 Business English 专项课程
This Specialization serves as an introduction to Business English, where you will learn to communicate about topics such as management, finance and marketing. You will also write proposals, executive summaries, and marketing materials. You will also learn the necessary language structures to run a meeting, achieve sales, and negotiate other business transactions. In the Capstone Project, you will apply these skills to communicate and launch a new product in English, making sure that business executives have a variety of linguistic tools with practical applications in business scenarios in a variety of functional areas.
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我什么时候能够访问课程视频和作业？
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
- The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
- The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
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您注册课程后，将有权访问专项课程中的所有课程，并且会在完成课程后获得证书。您的电子课程证书将添加到您的成就页中，您可以通过该页打印您的课程证书或将其添加到您的领英档案中。如果您只想阅读和查看课程内容，可以免费旁听课程。
退款政策是如何规定的？
如果订阅，您可以获得 7 天免费试听，在此期间，您可以取消课程，无需支付任何罚金。在此之后，我们不会退款，但您可以随时取消订阅。请阅读我们完整的退款政策。
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