If you work in marketing, sales, or advertising, you already know that effective communication is a requirement. This can be even more difficult when expressing your ideas in a persuasive manner in English. In this course, you will learn to use English more efficiently while joining successful global professionals around the world. Develop your skills along with authentic characters that work in marketing and also work hard to improve their communication skills. Learn from your successes and failures, reflect on your own style, strengths, and improvement areas. After taking this course, you will be able to:
· Express your ideas through efficient emails, reports and persuasive presentations
· Learn words and phrases related to market research, branding, direct marketing, advertising costs, etc.
· Get instant feedback about the efficiency of your business communication skills in English from sales and marketing professionals from around the world
· Become part of a global community of business professionals who are developing their English communication skills
提供方
教学大纲 - 您将从这门课程中学到什么
周
1Product
Where do you start marketing with a project or product? Why with an effective brainstorming session of course! This week you’ll learn the roles we play in groups, how to give opinions or disagree respectfully and brainstorming phrases and techniques to make your product roll out a success. You’ll see examples of prepping before a brainstorming session as Jake approaches Bridget and even some what not to do’s in this episode of The Challenge.
6 个视频 （总计 34 分钟）, 7 个阅读材料, 7 个测验
6 个视频
1.4 Effective Brainstorming Techniques7分钟
1.7 Giving Opinions in Brainstorming5分钟
1.9 Group Dynamics: What Role Will You Play?4分钟
1.12 Agreeing/Disagreeing In Meetings4分钟
1.16 Week 1 Review9分钟
7 个阅读材料
1.1 Weekly Goals and Advice from Instructors10分钟
1.3 Vocabulary Preview10分钟
Directions for Submitting Audio or Video10分钟
1.5 Why Brainstorming Works Best Online10分钟
1.10 How Group Dynamics Affect Decisions10分钟
1.14 Expressing Opinions-Sentence Stems10分钟
1.20 Quizlet Vocabulary Practice: Product10分钟
5 个练习
1.6 Checkpoint: Brainstorming12分钟
1.8 Checkpoint: Giving Opinions in Brainstorming10分钟
1.11 Checkpoint: Group Dynamics10分钟
1.13 Checkpoint: Agreeing/Disagreeing In Meetings10分钟
1.19 Week 1 Test20分钟
周
2Product Perception
Have you ever been part of a survey? You’ll see an example as the BioDent marketing team asks people from the streets opinions about their product. Effective presentations and surveys first start with clear and easy to understand visuals. In this week’s lessons we’ll explore graphs, charts and questions to create strong surveys. We’ll learn the importance of interpreting these charts and graphs accurately before presenting them with confidence.
6 个视频 （总计 33 分钟）, 10 个阅读材料, 6 个测验
6 个视频
2.4 Writing Surveys That Get You Actionable Insights4分钟
2.7 Visually Communicate Data with Charts5分钟
2.11 Chart and Graph Interpretation5分钟
2.14 Graph and Chart Presentation7分钟
2.17 Week 2 Review8分钟
10 个阅读材料
2.1 Weekly Goals and Advice from Instructors10分钟
2.3 Vocabulary Preview10分钟
2.5 Writing Survey Questions: a Useful Blog Post10分钟
2.9 Welcome to the Age of Experience10分钟
BONUS: 5 Key Metrics Measuring Brand Loyalty10分钟
2.13 Perceptual Edge: Problems and Solutions for Graphs10分钟
BONUS - Eight Tips for Writing Effective Survey Questions10分钟
BONUS - Customer loyalty: the (changing) reality of loyalty beyond retention10分钟
BONUS - Writing Good Survey Questions Tips and Advice10分钟
2.20 Quizlet Vocabulary Practice: Product Perception10分钟
5 个练习
2.6 Checkpoint: Writing Effective Surveys10分钟
2.8 Checkpoint: Visual Communication - Charts8分钟
2.12 Checkpoint: Chart and Graph Interpretation6分钟
2.15 Checkpoint: Graph and Chart Presentation12分钟
2.19 Week 2 Test20分钟
周
3Promotion
Good design is invisible. But, how do we make it so? This week’s lessons consist of graphic design, perception, concise language and how to make our marketing meaningful and memorable. Take time to notice the beginning stages of good design during a focus group as you enjoy The Challenge sketch.
6 个视频 （总计 33 分钟）, 8 个阅读材料, 5 个测验
6 个视频
3.4 Perception in Visual Communication4分钟
3.6 Visual Communication Strategies6分钟
3.8 Concise Language for Social Media Marketing5分钟
3.11 Clever and Catchy with Caution5分钟
3.18 Week 3 Review10分钟
8 个阅读材料
3.1 Weekly Goals and Advice from Instructors10分钟
3.3 Vocabulary Preview10分钟
3.5 It's All Gooooooooood10分钟
3.9 Excellent PowerPoint Examples10分钟
3.13 Nuts & Bolts ~ What is a Tagline?10分钟
3.15 Creating your Personal Tagline Worksheet10分钟
3.16 Creating Your Personal Tagline EXAMPLE Worksheet10分钟
3.20 Quizlet Vocabulary Practice: Promotion10分钟
4 个练习
3.7 Checkpoint: Visual Communication8分钟
3.10 Checkpoint: Concise Language for Social Media Marketing10分钟
3.12 Checkpoint: Clever and Catchy with Caution8分钟
3.19 Week 3 Test16分钟
周
4Persuasive Techniques
By the end of this week you will be familiar with Dr. Robert Cialdini and his six principles of persuasion. How do you get your customers to say “yes” in an ethical and honest way? This and more will be answered as Jake meets with Sandy to discuss these principles.
6 个视频 （总计 42 分钟）, 8 个阅读材料, 4 个测验
6 个视频
4.4 Cialdini's Principles of Influence - Part 16分钟
4.7 Cialdini's Principles of Influence - Part 26分钟
4.11 Power of One Word6分钟
4.15 Influential Language8分钟
4.18 Week 4 Review12分钟
8 个阅读材料
4.1 Weekly Goals and Advice from Instructors10分钟
4.3 Vocabulary Preview10分钟
4.5 "Why?" It works!10分钟
4.9 Metaphor, A Persuasive Heavy Weight10分钟
BONUS: Cialdini in His Own Words10分钟
BONUS: Social Proof in Action10分钟
4.13 How to Get People to Do Stuff: Nouns or Verbs?10分钟
4.20 Quizlet Vocabulary Practice: Persuasive Techniques10分钟
4 个练习
4.8 Checkpoint: Principles of Influence8分钟
4.12 Checkpoint: Power of One Word6分钟
4.16 Checkpoint: Influential Language14分钟
4.19 Week 4 Test20分钟
4.7
20 个审阅40%
完成这些课程后已开始新的职业生涯
33%
通过此课程获得实实在在的工作福利
热门审阅
创建者 TA•Jan 7th 2019
A very completed course, more complicated that the one of leadership but amanzing! I love the lessons, videos and all the additional material
创建者 DD•Apr 6th 2018
Excellent course. High quality presentation skills. I really enjoyed learning! Thank You so much.
讲师
Andrea Mürau Haraway
International EducatorArizona State University, Global Launch
Wanda Huber
International EducatorArizona State University Global Launch
Jenny Young
International EducatorArizona State University Global Launch
Beatriz Fuentes-Anderson
International EducatorArizona State University Global Launch
关于 亚利桑那州立大学
Arizona State University has developed a new model for the American Research University, creating an institution that is committed to excellence, access and impact. ASU measures itself by those it includes, not by those it excludes. ASU pursues research that contributes to the public good, and ASU assumes major responsibility for the economic, social and cultural vitality of the communities that surround it.
关于 Business English 专项课程
This Specialization serves as an introduction to Business English, where you will learn to communicate about topics such as management, finance and marketing. You will also write proposals, executive summaries, and marketing materials. You will also learn the necessary language structures to run a meeting, achieve sales, and negotiate other business transactions. In the Capstone Project, you will apply these skills to communicate and launch a new product in English, making sure that business executives have a variety of linguistic tools with practical applications in business scenarios in a variety of functional areas.
常见问题
我什么时候能够访问课程视频和作业？
注册以便获得证书后，您将有权访问所有视频、测验和编程作业（如果适用）。只有在您的班次开课之后，才可以提交和审阅同学互评作业。如果您选择在不购买的情况下浏览课程，可能无法访问某些作业。
我订阅此专项课程后会得到什么？
您注册课程后，将有权访问专项课程中的所有课程，并且会在完成课程后获得证书。您的电子课程证书将添加到您的成就页中，您可以通过该页打印您的课程证书或将其添加到您的领英档案中。如果您只想阅读和查看课程内容，可以免费旁听课程。
退款政策是如何规定的？
有助学金吗？
还有其他问题吗？请访问 学生帮助中心。
