If you work in marketing, sales, or advertising, you already know that effective communication is a requirement. This can be even more difficult when expressing your ideas in a persuasive manner in English. In this course, you will learn to use English more efficiently while joining successful global professionals around the world. Develop your skills along with authentic characters that work in marketing and also work hard to improve their communication skills. Learn from your successes and failures, reflect on your own style, strengths, and improvement areas. After taking this course, you will be able to:
本课程是 Business English 专项课程 专项课程的一部分
Business English: Marketing and Sales
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课程信息
61,182 次近期查看
学生职业成果
40%
完成这些课程后已开始新的职业生涯
33%
通过此课程获得实实在在的工作福利
学生职业成果
40%
完成这些课程后已开始新的职业生涯
33%
通过此课程获得实实在在的工作福利
可分享的证书
完成后获得证书
100% 在线
立即开始，按照自己的计划学习。
第 3 门课程（共 4 门）
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中级
完成时间大约为11 小时
建议：6 weeks of study, 2-4 hours/week
英语（English）
字幕：英语（English）
教学大纲 - 您将从这门课程中学到什么
完成时间为 7 小时
Product
Where do you start with marketing a project or product? Why, with an effective brainstorming session, of course! This week you’ll learn the roles we play in groups, how to give opinions or disagree respectfully, and brainstorm phrases and techniques to make your product roll out a success. You’ll see examples of prepping before a brainstorming session as Jake approaches Bridget and even some what-not-to-do’s in this episode of The Challenge.
完成时间为 7 小时
6 个视频 （总计 34 分钟）, 7 个阅读材料, 7 个测验
6 个视频
1.4 Effective Brainstorming Techniques7分钟
1.7 Giving Opinions in Brainstorming5分钟
1.9 Group Dynamics: What Role Will You Play?4分钟
1.12 Agreeing/Disagreeing In Meetings4分钟
1.16 Week 1 Review9分钟
7 个阅读材料
1.1 Weekly Goals and Advice from Instructors10分钟
1.3 Vocabulary Preview10分钟
Directions for Submitting Audio or Video10分钟
1.5 Why Brainstorming Works Best Online10分钟
1.10 How Group Dynamics Affect Decisions10分钟
1.14 Expressing Opinions-Sentence Stems10分钟
1.20 Quizlet Vocabulary Practice: Product10分钟
5 个练习
1.6 Checkpoint: Brainstorming12分钟
1.8 Checkpoint: Giving Opinions in Brainstorming10分钟
1.11 Checkpoint: Group Dynamics10分钟
1.13 Checkpoint: Agreeing/Disagreeing In Meetings10分钟
1.19 Week 1 Test20分钟
完成时间为 5 小时
Product Perception
Have you ever been part of a survey? You’ll see an example as the BioDent marketing team asks people from the streets opinions about their product. Effective presentations and surveys first start with clear and easy to understand visuals. In this week’s lessons we’ll explore graphs, charts and questions to create strong surveys. We’ll learn the importance of interpreting these charts and graphs accurately before presenting them with confidence.
完成时间为 5 小时
6 个视频 （总计 33 分钟）, 10 个阅读材料, 6 个测验
6 个视频
2.4 Writing Surveys That Get You Actionable Insights4分钟
2.7 Visually Communicate Data with Charts5分钟
2.11 Chart and Graph Interpretation5分钟
2.14 Graph and Chart Presentation7分钟
2.17 Week 2 Review8分钟
10 个阅读材料
2.1 Weekly Goals and Advice from Instructors10分钟
2.3 Vocabulary Preview10分钟
2.5 Writing Survey Questions: a Useful Blog Post10分钟
2.9 Welcome to the Age of Experience10分钟
BONUS: 5 Key Metrics Measuring Brand Loyalty10分钟
2.13 Perceptual Edge: Problems and Solutions for Graphs10分钟
BONUS - Eight Tips for Writing Effective Survey Questions10分钟
BONUS - Customer loyalty: the (changing) reality of loyalty beyond retention10分钟
BONUS - Writing Good Survey Questions Tips and Advice10分钟
2.20 Quizlet Vocabulary Practice: Product Perception10分钟
5 个练习
2.6 Checkpoint: Writing Effective Surveys10分钟
2.8 Checkpoint: Visual Communication - Charts8分钟
2.12 Checkpoint: Chart and Graph Interpretation6分钟
2.15 Checkpoint: Graph and Chart Presentation12分钟
2.19 Week 2 Test20分钟
完成时间为 5 小时
Promotion
Good design is invisible. But, how do we make it so? This week’s lessons consist of graphic design, perception, concise language and how to make our marketing meaningful and memorable. Take time to notice the beginning stages of good design during a focus group as you enjoy The Challenge sketch.
完成时间为 5 小时
6 个视频 （总计 33 分钟）, 8 个阅读材料, 5 个测验
6 个视频
3.4 Perception in Visual Communication4分钟
3.6 Visual Communication Strategies6分钟
3.8 Concise Language for Social Media Marketing5分钟
3.11 Clever and Catchy with Caution5分钟
3.18 Week 3 Review10分钟
8 个阅读材料
3.1 Weekly Goals and Advice from Instructors10分钟
3.3 Vocabulary Preview10分钟
3.5 It's All Gooooooooood10分钟
3.9 Excellent PowerPoint Examples10分钟
3.13 Nuts & Bolts ~ What is a Tagline?10分钟
3.15 Creating your Personal Tagline Worksheet10分钟
3.16 Creating Your Personal Tagline EXAMPLE Worksheet10分钟
3.20 Quizlet Vocabulary Practice: Promotion10分钟
4 个练习
3.7 Checkpoint: Visual Communication8分钟
3.10 Checkpoint: Concise Language for Social Media Marketing10分钟
3.12 Checkpoint: Clever and Catchy with Caution8分钟
3.19 Week 3 Test16分钟
完成时间为 3 小时
Persuasive Techniques
By the end of this week you will be familiar with Dr. Robert Cialdini and his six principles of persuasion. How do you get your customers to say “yes” in an ethical and honest way? This and more will be answered as Jake meets with Sandy to discuss these principles.
完成时间为 3 小时
6 个视频 （总计 42 分钟）, 8 个阅读材料, 4 个测验
6 个视频
4.4 Cialdini's Principles of Influence - Part 16分钟
4.7 Cialdini's Principles of Influence - Part 26分钟
4.11 Power of One Word6分钟
4.15 Influential Language8分钟
4.18 Week 4 Review12分钟
8 个阅读材料
4.1 Weekly Goals and Advice from Instructors10分钟
4.3 Vocabulary Preview10分钟
4.5 "Why?" It works!10分钟
4.9 Metaphor, A Persuasive Heavy Weight10分钟
BONUS: Cialdini in His Own Words10分钟
BONUS: Social Proof in Action10分钟
4.13 How to Get People to Do Stuff: Nouns or Verbs?10分钟
4.20 Quizlet Vocabulary Practice: Persuasive Techniques10分钟
4 个练习
4.8 Checkpoint: Principles of Influence8分钟
4.12 Checkpoint: Power of One Word6分钟
4.16 Checkpoint: Influential Language14分钟
4.19 Week 4 Test20分钟
审阅
4.8
来自BUSINESS ENGLISH: MARKETING AND SALES的热门评论
由 LB 提供Nov 26, 2019
Students that want to learn the basics of marketing and sales should refer to this course .\n\nlectures in this videos are too good and perfect for understanding.I strongly recommend this course.
由 AZ 提供Jul 12, 2018
This course is helpful enough to gather all information in the heal. Of course you need to study additional resources for the best practice. Thanks to all speakers. You are doing a great job!
由 SL 提供Nov 10, 2019
I'm very thankful to Coursera and Tutors, who motivate me to complete this course. It was very informative, and I hope I can apply the tactics that were taught in this course. Thanks, again
由 OO 提供Dec 17, 2019
It is wonderful course to have taken. Bridging the gaps between communication in English language, and marketing and sales!
由 BT 提供Jan 6, 2020
ı thought it was just an English education but I've learned so many things about Sales and Marketings. Thank you so much!
由 MT 提供Mar 27, 2020
THE BEST COURSE EVER DONE!!!!! I LEARNT ALOT AND THIS GOT MY BASE CLEAR FOR THE FUTURE MAJOR COURSES
由 DD 提供Apr 5, 2018
Excellent course. High quality presentation skills. I really enjoyed learning! Thank You so much.
由 AN 提供Mar 12, 2017
The was the best part of the specialization !\n\nHighly recommend it
由 BB 提供Jan 15, 2020
A lot of new business words for me, business presentation skills
由 GM 提供Nov 27, 2019
a very useful course, it added to me more, strongly recommend it
由 KY 提供Jan 2, 2020
I loved it, it was an extensive but refreshing learning.
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关于 Business English 专项课程
This Specialization serves as an introduction to Business English, where you will learn to communicate about topics such as management, finance and marketing. You will also write proposals, executive summaries, and marketing materials. You will also learn the necessary language structures to run a meeting, achieve sales, and negotiate other business transactions. In the Capstone Project, you will apply these skills to communicate and launch a new product in English, making sure that business executives have a variety of linguistic tools with practical applications in business scenarios in a variety of functional areas.
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